20%
arrow_downward4% YoY
#3
Summary
- Webflow ranks #3 within the Web Hosting & Site Builders category, down 1 position month-over-month.
- As of July 2026, 20% of organizations who have a vendor in the Web Hosting & Site Builders category use Webflow: down 4 percentage points from last year.
- Webflow has the highest adoption among small-to-medium businesses (21%), compared to mid-market (21%), enterprise (16%), and micro-SMB (20%).
- Webflow key capabilities include visual web design, integrated CMS, and managed hosting, supporting professional website development and content management without code.
Are businesses buying Webflow?
Key stats
20%
arrow_downward4% YoY
Mid-Market, 45%
10%
13%
#6
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 21% |
| Mid-market | 21% |
| Enterprise | 16% |
About Webflow
Webflow is a visual web development platform that enables designers and developers to build responsive websites without writing code. It combines a visual editor with a CMS and hosting infrastructure for production-ready sites.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jun 2026 | 10% | 13% | Mid-Market, 45% | 16% | 21% | 21% |
| May 2026 | 9% | 13% | Mid-Market, 45% | 16% | 21% | 21% |
| Apr 2026 | 10% | 13% | Mid-Market, 44% | 16% | 21% | 21% |
| Mar 2026 | 9% | 13% | Mid-Market, 45% | 17% | 22% | 22% |
| Feb 2026 | 11% | 14% | Mid-Market, 45% | 16% | 22% | 22% |
| Jan 2026 | 11% | 14% | Mid-Market, 45% | 17% | 22% | 23% |
| Dec 2025 | 14% | 15% | Mid-Market, 45% | 17% | 23% | 23% |
| Nov 2025 | 12% | 15% | Mid-Market, 44% | 18% | 23% | 23% |
| Oct 2025 | 14% | 15% | Mid-Market, 45% | 19% | 23% | 23% |
| Sep 2025 | 13% | 15% | Mid-Market, 44% | 19% | 23% | 23% |
| Aug 2025 | 13% | 15% | Mid-Market, 44% | 21% | 23% | 24% |
| Jul 2025 | 14% | 15% | Mid-Market, 44% | 22% | 23% | 24% |
| Jun 2025 | 12% | 15% | Mid-Market, 44% | 22% | 23% | 24% |
| May 2025 | 14% | 13% | Mid-Market, 44% | 22% | 24% | 24% |
| Apr 2025 | 12% | 11% | Mid-Market, 44% | 22% | 24% | 25% |
| Mar 2025 | 13% | 11% | Mid-Market, 43% | 21% | 23% | 25% |
| Feb 2025 | 15% | 12% | Mid-Market, 43% | 21% | 24% | 25% |
| Jan 2025 | 16% | 13% | Mid-Market, 44% | 22% | 24% | 25% |
| Dec 2024 | 15% | 13% | Mid-Market, 44% | 21% | 25% | 26% |
| Nov 2024 | 13% | 13% | Mid-Market, 44% | 21% | 25% | 26% |
| Oct 2024 | 16% | 13% | Mid-Market, 44% | 22% | 25% | 26% |
| Sep 2024 | 14% | 13% | Mid-Market, 44% | 21% | 25% | 27% |
| Aug 2024 | 14% | 12% | Mid-Market, 44% | 22% | 25% | 27% |
| Jul 2024 | 15% | 11% | Mid-Market, 45% | 21% | 26% | 27% |
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