Finance’s Profitability Playbook: How to Use the Right Profitability Lens for Every Strategic Decision You Make
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Many finance leaders reach for one generic profitability lens for everything. When it comes to pricing, growth, investment, and cost decisions, the metric that works well for one might mislead you on another.
In this session, Oana Labes teaches you how to think about gross profit, contribution margin, EBITDA, operating profit, and net income in the right context.
You’ll learn:
- The strategic purpose of the main profitability metrics used in business
- How to match the right profitability lens to the decision being made
- How to avoid relying on the wrong metric when evaluating performance
- How to interpret profitability to improve business decisions
- How AI can support profitability analysis, and where you should challenge its output
About the speakers

Oana Labes
Founder & CEO, Financiario
Oana Labes is a CPA, MBA, and one of the top finance educators in the US with over 410,000 followers and thousands of executives taught across hundreds of companies. With a background in commercial lending and decades of pattern recognition across industries and company sizes, she has built a reputation for translating complex financial concepts into decisions that actually move businesses forward. Oana's work sits at the intersection of strategy, capital, and execution. She helps leaders close the gap between the numbers they report and the decisions those numbers should be driving, with a particular focus on the financial risks that remain invisible until it is too late to act on them. She teaches through her on demand and live programs and implements strategic financial intelligence in just 7 days through her Financiario platform.
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