1Password review: A data-backed look
Explore 1Password’s adoption trends, market share, category benchmarks, and use cases to determine if it’s the right authentication tool for your business.
32% higher
+8%
83%
17%
1Password overview
1Password is a password manager that stores and autofills login credentials, payment info, and sensitive data. It falls under cybersecurity and identity management tools. Its core value is simplifying secure access across devices. 1Password fits individuals, teams, and businesses that need to manage credentials safely.
Compared to LastPass or Dashlane, it offers a cleaner interface, strong family/team sharing, and transparent security practices.
How much do businesses spend on 1Password?
The chart below illustrates average quarterly spending on 1Password across different business sizes.
Mid-market and enterprise businesses demonstrate the highest spending on 1password, with quarterly expenditure showing initial fluctuations followed by significant growth in the final quarter.
Small and medium-sized businesses maintain moderate and relatively stable spending levels throughout the measured period. Micro businesses show the most consistent spending pattern, remaining at the lowest expenditure range with minimal variation across all quarters.
Who is 1Password best for?
The chart below breaks down 1Password’s user base by industry and business size.
Micro businesses represent the largest portion of 1Password's user base, making up the dominant segment of platform adoption.
Small and medium-sized companies constitute a significant portion of users, while mid-market and enterprise businesses represent the smallest segment.
1Password key features
Password Generator
- What it does: Creates strong, random passwords based on length and character settings.
- Key benefit: Helps eliminate weak or reused passwords, lowering your risk of breaches.
Autosave & Autofill
- What it does: Saves login credentials and auto fills them across sites and apps.
- Key benefit: Speeds up logins and form fills while reducing password mistakes.
Watchtower Security Alerts
- What it does: Monitors saved logins for breaches, weak passwords, and re-use.
- Key benefit: Keeps you informed about vulnerabilities so you can fix them fast.
Travel Mode
- What it does: Temporarily removes selected vaults from your device during travel.
- Key benefit: Reduces risk if your device is searched or seized while traveling.
Secure Vaults for Sharing
- What it does: Lets you share credentials or sensitive data in controlled vaults.
- Key benefit: Enables safe collaboration without exposing passwords by email or chat.
Cross-Platform Sync
- What it does: Syncs your data across desktop, mobile, browser, and cloud platforms.
- Key benefit: Gives secure access to credentials from any approved device or location.
1Password pricing
Plan | Price | Key features | Ideal for |
|---|---|---|---|
Individual | $2.99/mo | Use on macOS, iOS, watchOS, Windows, Android, Linux; Browser extensions; Autofill credentials, addresses, credit cards; Guided setup; Add trusted devices; | Single users wanting secure password management across devices. |
Families | $4.99/mo | Includes 5 seats; Additional seats $1.39/user/mo; Use on multiple OS; Browser extensions; Autofill; Guided setup; Trusted devices; Sign in with Apple, Google, Facebook; | Families needing shared password management with multiple users. |
Team Starter Pack | $19.95/mo | Access on multiple OS; Browser extensions; Secure sharing; Guest accounts; End-to-end AES 256-bit encryption; Two-Key Derivation; 2FA; SOC 2 Type II certification; S | Small teams needing secure password management and collaboration. |
Business | $7.99/mo | All Team Starter features plus Single Sign-On (SSO); Identity provider integration; Audit trails; Administrative and security policies at scale | Larger organizations needing advanced security and management. |
1Password pros & cons
1Password is a good fit if:
- Your team needs a secure, shared vault for managing logins.
- Your team needs alerts for weak or breached passwords.
- Your team needs to access credentials across multiple platforms and devices.
- Your team needs easy, non-technical onboarding for password management.
Consider alternatives if:
- Your team needs built-in SSO or identity provider integrations.
- Your team needs real-time activity logs or granular admin controls.
- Your team needs on-prem hosting or more enterprise compliance options.
- Your team needs lower-cost options for basic password storage.