1%
arrow_downward1% YoY
#9
Summary
- Ada ranks #9 within the AI Support Bots category, maintaining its position month-over-month.
- As of April 2026, 1% of organizations who have a vendor in the AI Support Bots category use Ada: down 1 percentage point from last year.
- Ada has the highest adoption among mid-market companies (3%), compared to enterprise (< 1%), small-to-medium businesses (1%), and micro-SMB (1%).
- Ada key capabilities include conversational AI automation, multilingual support, and seamless human handoff, supporting scalable customer service operations.
Are businesses buying Ada?
Key stats
1%
arrow_downward1% YoY
Mid-Market, 90%
1%
2%
#9
#6
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 1% |
| Mid-market | 3% |
| Enterprise | 0% |
About Ada
Ada is an AI customer service platform that deploys intelligent agents across messaging, voice, and email channels to autonomously resolve customer inquiries at scale.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 1% | 2% | Mid-Market, 90% | 0% | 3% | 1% |
| Feb 2026 | — | 2% | Mid-Market, 90% | 0% | 3% | 1% |
| Jan 2026 | — | 2% | Mid-Market, 91% | 0% | 4% | 1% |
| Dec 2025 | 3% | 2% | Mid-Market, 92% | 0% | 4% | 1% |
| Nov 2025 | — | 2% | Mid-Market, 89% | 0% | 4% | 0% |
| Oct 2025 | 2% | 2% | Mid-Market, 89% | 0% | 4% | 1% |
| Sep 2025 | — | 2% | Mid-Market, 89% | 0% | 4% | 1% |
| Aug 2025 | — | 2% | Mid-Market, 90% | 0% | 5% | 1% |
| Jul 2025 | 1% | 2% | Mid-Market, 88% | 0% | 5% | 1% |
| Jun 2025 | — | 2% | Mid-Market, 88% | 0% | 5% | 1% |
| May 2025 | — | 2% | Mid-Market, 88% | 0% | 5% | 1% |
| Apr 2025 | — | 3% | Mid-Market, 90% | 0% | 5% | 1% |
| Mar 2025 | — | 3% | Mid-Market, 90% | 0% | 6% | 1% |
| Feb 2025 | 2% | 5% | Mid-Market, 89% | 0% | 6% | 2% |
| Jan 2025 | — | 5% | Mid-Market, 89% | 0% | 5% | 2% |
| Dec 2024 | 2% | 6% | Mid-Market, 89% | 0% | 6% | 2% |
| Nov 2024 | 7% | 7% | Mid-Market, 92% | 0% | 7% | 2% |
| Oct 2024 | 7% | 7% | Mid-Market, 94% | 0% | 6% | 1% |
| Sep 2024 | 6% | — | Mid-Market, 93% | 0% | 7% | 1% |
| Aug 2024 | — | — | Mid-Market, 92% | 0% | 6% | 1% |
| Jul 2024 | 4% | — | Mid-Market, 91% | 0% | 7% | 1% |
| Jun 2024 | — | — | Mid-Market, 91% | 0% | 6% | 1% |
| May 2024 | 4% | — | Mid-Market, 89% | 0% | 6% | 2% |
| Apr 2024 | — | — | Mid-Market, 89% | 0% | 6% | 2% |
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