34%
4% YoY
#1
Summary
- Sierra ranks #1 within the AI Support Bots category, maintaining its position month-over-month.
- As of October 2026, 34% of organizations who have a vendor in the AI Support Bots category use Sierra: up 4 percentage points from last year.
- Sierra has the highest adoption among enterprise companies (61%), compared to mid-market (36%), small-to-medium businesses (32%), and micro-SMB (31%).
- Sierra key capabilities include conversational AI automation, multi-channel customer support integration, and intelligent escalation workflows, supporting enterprise customer service operations.
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Key stats
34%
4% YoY
Enterprise, 52%
40%
13%
#1
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 32% |
| Mid-market | 36% |
| Enterprise | 61% |
About Sierra
Sierra is an AI platform that enables businesses to build and deploy conversational AI agents for customer service, allowing customers to get answers, solve problems, and take action across any channel and language.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 40% | 13% | Enterprise, 52% | 61% | 36% | 32% |
| Aug 2026 | 45% | 14% | Enterprise, 53% | 63% | 36% | 31% |
| Jul 2026 | 45% | 14% | Enterprise, 53% | 63% | 36% | 31% |
| Jun 2026 | 42% | 16% | Enterprise, 52% | 62% | 35% | 30% |
| May 2026 | 44% | 16% | Enterprise, 50% | 59% | 34% | 29% |
| Apr 2026 | 37% | 10% | Enterprise, 51% | 55% | 34% | 29% |
| Mar 2026 | 42% | 10% | Mid-Market, 44% | 55% | 34% | 28% |
| Feb 2026 | 29% | 11% | Mid-Market, 45% | 52% | 35% | 28% |
| Jan 2026 | 33% | 11% | Mid-Market, 45% | 50% | 36% | 29% |
| Dec 2025 | 55% | 13% | Mid-Market, 48% | 51% | 36% | 29% |
| Nov 2025 | 38% | 17% | Mid-Market, 51% | 45% | 34% | 27% |
| Oct 2025 | 32% | 17% | Mid-Market, 52% | 39% | 34% | 27% |
| Sep 2025 | 24% | 16% | Mid-Market, 53% | 41% | 33% | 28% |
| Aug 2025 | 29% | 15% | Mid-Market, 52% | 40% | 35% | 30% |
| Jul 2025 | 30% | 13% | Mid-Market, 51% | 41% | 35% | 31% |
| Jun 2025 | 22% | 14% | Mid-Market, 52% | 46% | 36% | 31% |
| May 2025 | 41% | 19% | Mid-Market, 53% | 48% | 37% | 32% |
| Apr 2025 | 26% | 30% | Mid-Market, 48% | 43% | 35% | 32% |
| Mar 2025 | 38% | 33% | Mid-Market, 45% | 50% | 35% | 33% |
| Feb 2025 | 29% | 29% | Mid-Market, 46% | 52% | 34% | 33% |
| Jan 2025 | 34% | 40% | Mid-Market, 47% | 48% | 34% | 34% |
| Dec 2024 | 42% | 40% | Mid-Market, 44% | 48% | 35% | 33% |
| Nov 2024 | 34% | 33% | Mid-Market, 44% | 48% | 34% | 32% |
| Oct 2024 | 37% | 100% | Mid-Market, 45% | 41% | 33% | 32% |
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