Ahrefs
trending_upFast growing
23%
arrow_downward2% YoY
#2
Summary
- Ahrefs ranks #2 within the SEO/AEO intelligence category, maintaining its position month-over-month.
- As of January 2026, 23% of organizations who have a vendor in the SEO/AEO intelligence category use Ahrefs: down 2 percentage points from last year.
- Ahrefs has the highest adoption among enterprise companies (27%), compared to mid-market (24%), small-to-medium businesses (23%), and micro-SMB (24%).
- Ahrefs key capabilities include comprehensive backlink analysis, keyword research tools, and competitor SEO intelligence, supporting organic search optimization and content marketing strategies at scale.
Key stats
23%
arrow_downward2% YoY
Mid-Market, 42%
19%
27%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 23% |
| Mid-market | 24% |
| Enterprise | 27% |
About Ahrefs
Ahrefs is an all-in-one SEO toolset that helps you analyze competitors, track rankings, and optimize your website for search traffic. Its comprehensive backlink and keyword data make it a go-to platform for marketers.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 21% | 27% | Mid-Market, 42% | 27% | 24% | 23% |
| Dec 2025 | 17% | 27% | Mid-Market, 43% | 23% | 24% | 22% |
| Nov 2025 | 10% | 28% | Mid-Market, 44% | 24% | 24% | 22% |
| Oct 2025 | 16% | 29% | Mid-Market, 44% | 28% | 25% | 24% |
| Sep 2025 | 19% | 29% | Mid-Market, 45% | 29% | 25% | 24% |
| Aug 2025 | 20% | 29% | Mid-Market, 46% | 29% | 26% | 24% |
| Jul 2025 | 19% | 29% | Mid-Market, 45% | 29% | 26% | 24% |
| Jun 2025 | 21% | 29% | Mid-Market, 45% | 29% | 26% | 24% |
| May 2025 | 24% | 30% | Mid-Market, 45% | 30% | 26% | 23% |
| Apr 2025 | 13% | 29% | Mid-Market, 45% | 30% | 26% | 23% |
| Mar 2025 | 20% | 29% | Mid-Market, 44% | 34% | 26% | 24% |
| Feb 2025 | 11% | 29% | Mid-Market, 44% | 33% | 26% | 24% |
| Jan 2025 | 22% | 28% | Mid-Market, 44% | 34% | 27% | 25% |
| Dec 2024 | 23% | 22% | Mid-Market, 45% | 35% | 28% | 25% |
| Nov 2024 | 25% | 22% | Mid-Market, 48% | 38% | 29% | 25% |
| Oct 2024 | 20% | 21% | Mid-Market, 45% | 33% | 29% | 26% |
| Sep 2024 | 16% | 20% | Mid-Market, 43% | 35% | 28% | 27% |
| Aug 2024 | 15% | 20% | Mid-Market, 43% | 36% | 29% | 27% |
| Jul 2024 | 21% | 20% | Mid-Market, 42% | 37% | 29% | 28% |
| Jun 2024 | 18% | 18% | Enterprise, 41% | 36% | 28% | 29% |
| May 2024 | 21% | 16% | Enterprise, 42% | 37% | 30% | 29% |
| Apr 2024 | 15% | 18% | Enterprise, 43% | 38% | 30% | 29% |
| Mar 2024 | 21% | 19% | Enterprise, 43% | 42% | 31% | 30% |
| Feb 2024 | 25% | 22% | Enterprise, 42% | 43% | 31% | 30% |
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