30%
arrow_downward1% YoY
#2
Summary
- Ahrefs ranks #2 within the SEO/AEO Intelligence category, maintaining its position month-over-month.
- As of November 2025, 30% of organizations who have a vendor in the SEO/AEO Intelligence category use Ahrefs: down 1 percentage point from last year.
- Ahrefs has the highest adoption among enterprise companies (35%), compared to mid-market (29%), small-to-medium businesses (28%), and micro-SMB (33%).
- Ahrefs key capabilities include comprehensive backlink analysis, keyword research tools, and competitor SEO intelligence, supporting organic search optimization and content marketing strategies at scale.
Key stats
30%
arrow_downward1% YoY
Mid-Market/Enterprise, 30%
#2
1%
23%
36%
#6
#2
#5
Breakdown by company size
| Company size | Adoption rate |
|---|---|
| SMB | 28% |
| Mid-market | 29% |
| Enterprise | 35% |
About Ahrefs
Websiteahrefs.com
Ahrefs is an all-in-one SEO toolset that helps you analyze competitors, track rankings, and optimize your website for search traffic. Its comprehensive backlink and keyword data make it a go-to platform for marketers.
Similar solutions
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Dec 2025 | 16% | 36% | Mid-Market/Enterprise, 31% | 35% | 28% | 27% |
| Nov 2025 | 22% | 35% | Mid-Market/Enterprise, 30% | 34% | 28% | 28% |
| Oct 2025 | 20% | 35% | Mid-Market/Enterprise, 31% | 34% | 28% | 28% |
| Sep 2025 | 22% | 33% | Mid-Market/Enterprise, 31% | 34% | 29% | 28% |
| Aug 2025 | 18% | 32% | Mid-Market/Enterprise, 31% | 34% | 29% | 28% |
| Jul 2025 | 19% | 31% | Mid-Market/Enterprise, 31% | 33% | 29% | 28% |
| Jun 2025 | 20% | 29% | Mid-Market/Enterprise, 32% | 33% | 29% | 28% |
| May 2025 | 18% | 28% | Mid-Market/Enterprise, 32% | 33% | 30% | 27% |
| Apr 2025 | 21% | 27% | Mid-Market/Enterprise, 31% | 33% | 30% | 27% |
| Mar 2025 | 22% | 25% | Mid-Market/Enterprise, 32% | 34% | 30% | 27% |
| Feb 2025 | 14% | 23% | Mid-Market/Enterprise, 32% | 36% | 30% | 28% |
| Jan 2025 | 21% | 21% | Mid-Market/Enterprise, 32% | 37% | 31% | 28% |
| Dec 2024 | 24% | 19% | Mid-Market/Enterprise, 32% | 38% | 32% | 28% |
| Nov 2024 | 24% | 9% | Mid-Market/Enterprise, 32% | 38% | 32% | 29% |
| Oct 2024 | 20% | 8% | Mid-Market/Enterprise, 31% | 33% | 32% | 29% |
| Sep 2024 | 25% | 7% | Mid-Market/Enterprise, 31% | 38% | 31% | 29% |
| Aug 2024 | 19% | 7% | Mid-Market/Enterprise, 30% | 41% | 31% | 30% |
| Jul 2024 | 24% | 6% | Mid-Market/Enterprise, 29% | 42% | 31% | 30% |
| Jun 2024 | 18% | 5% | Mid-Market/Enterprise, 29% | 40% | 30% | 31% |
| May 2024 | 18% | 4% | Mid-Market/Enterprise, 29% | 42% | 30% | 32% |
| Apr 2024 | 20% | 3% | Mid-Market/Enterprise, 29% | 43% | 31% | 32% |
| Mar 2024 | 19% | 3% | Mid-Market/Enterprise, 29% | 45% | 31% | 33% |
| Feb 2024 | 24% | 2% | Mid-Market/Enterprise, 29% | 46% | 32% | 34% |
| Jan 2024 | 23% | 1% | Mid-Market/Enterprise, 28% | 46% | 32% | 34% |