Compare CompetitorsMake smarter buying decisions with real Ramp spend data.
29%
2% YoY
#2
Summary
- Ahrefs ranks #2 within the SEO category, maintaining its position month-over-month.
- As of September 2026, 29% of organizations who have a vendor in the SEO category use Ahrefs: up 2 percentage points from last year.
- Ahrefs has the highest adoption among micro-SMB companies (32%), compared to small-to-medium businesses (30%), mid-market (28%), and enterprise (28%).
- Ahrefs key capabilities include comprehensive backlink analysis, keyword research tools, and competitor SEO intelligence, supporting organic search optimization and content marketing strategies at scale.
Are businesses buying Ahrefs?
Key stats
29%
2% YoY
Mid-Market, 48%
28%
28%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 30% |
| Mid-market | 28% |
| Enterprise | 28% |
About Ahrefs
Ahrefs is an all-in-one SEO toolset that helps you analyze competitors, track rankings, and optimize your website for search traffic. Its comprehensive backlink and keyword data make it a go-to platform for marketers.
Procure Ahrefs with Ramp
See all vendors in SEOHave feedback?AI agents handle purchasing from source to payment. Employees buy faster. Finance controls every dollar.
- Matches POs to invoices automatically
- Manages intake, approvals, and vendor onboarding in one system
- Enforces policy controls before purchases are made
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Aug 2026 | 27% | 28% | Mid-Market, 48% | 28% | 28% | 30% |
| Jul 2026 | 23% | 28% | Mid-Market, 49% | 26% | 27% | 30% |
| Jun 2026 | 24% | 28% | Mid-Market, 49% | 26% | 27% | 29% |
| May 2026 | 21% | 28% | Mid-Market, 50% | 26% | 27% | 29% |
| Apr 2026 | 24% | 28% | Mid-Market, 51% | 25% | 27% | 29% |
| Mar 2026 | 21% | 28% | Mid-Market, 50% | 26% | 27% | 28% |
| Feb 2026 | 20% | 28% | Mid-Market, 51% | 28% | 27% | 28% |
| Jan 2026 | 23% | 28% | Mid-Market, 53% | 28% | 27% | 28% |
| Dec 2025 | 18% | 27% | Mid-Market, 52% | 26% | 27% | 27% |
| Nov 2025 | 25% | 28% | Mid-Market, 53% | 27% | 27% | 28% |
| Oct 2025 | 18% | 28% | Mid-Market, 53% | 26% | 27% | 27% |
| Sep 2025 | 23% | 28% | Mid-Market, 53% | 26% | 27% | 28% |
| Aug 2025 | 21% | 27% | Mid-Market, 53% | 27% | 27% | 27% |
| Jul 2025 | 23% | 22% | Mid-Market, 53% | 28% | 27% | 27% |
| Jun 2025 | 16% | 21% | Mid-Market, 53% | 27% | 27% | 27% |
| May 2025 | 23% | 21% | Mid-Market, 52% | 27% | 28% | 27% |
| Apr 2025 | 18% | 20% | Mid-Market, 51% | 29% | 27% | 26% |
| Mar 2025 | 22% | 20% | Mid-Market, 51% | 32% | 27% | 26% |
| Feb 2025 | 10% | 20% | Mid-Market, 50% | 31% | 28% | 27% |
| Jan 2025 | 24% | 19% | Mid-Market, 50% | 32% | 29% | 27% |
| Dec 2024 | 20% | 20% | Mid-Market, 49% | 34% | 30% | 27% |
| Nov 2024 | 21% | 20% | Mid-Market, 52% | 35% | 30% | 27% |
| Oct 2024 | 24% | 18% | Mid-Market, 50% | 31% | 30% | 28% |
| Sep 2024 | 21% | 10% | Mid-Market, 49% | 34% | 30% | 29% |
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