Screaming Frog
9%
arrow_downward1% YoY
#4
Summary
- Screaming Frog ranks #4 within the SEO category, maintaining its position month-over-month.
- As of January 2026, 9% of organizations who have a vendor in the SEO category use Screaming Frog: down 1 percentage point from last year.
- Screaming Frog has the highest adoption among enterprise companies (21%), compared to mid-market (13%), small-to-medium businesses (7%), and micro-SMB (4%).
- Screaming Frog key capabilities include website crawling and auditing, technical SEO analysis, and site structure visualization, supporting comprehensive website optimization and search engine performance improvement.
Key stats
9%
arrow_downward1% YoY
Enterprise, 50%
5%
19%
#4
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 7% |
| Mid-market | 13% |
| Enterprise | 21% |
About Screaming Frog
Screaming Frog is a website crawler that helps SEO professionals analyze on-site data. It identifies technical issues, broken links, and opportunities to improve site performance.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 5% | 18% | Enterprise, 50% | 22% | 13% | 7% |
| Dec 2025 | 3% | 18% | Enterprise, 51% | 21% | 13% | 7% |
| Nov 2025 | 4% | 18% | Enterprise, 51% | 22% | 13% | 7% |
| Oct 2025 | 5% | 19% | Enterprise, 52% | 24% | 13% | 8% |
| Sep 2025 | 4% | 19% | Enterprise, 52% | 23% | 13% | 8% |
| Aug 2025 | 6% | 20% | Enterprise, 52% | 26% | 13% | 8% |
| Jul 2025 | 5% | 21% | Enterprise, 53% | 27% | 14% | 8% |
| Jun 2025 | 6% | 22% | Enterprise, 55% | 27% | 14% | 7% |
| May 2025 | 6% | 22% | Enterprise, 56% | 30% | 14% | 8% |
| Apr 2025 | 9% | 24% | Enterprise, 55% | 32% | 14% | 8% |
| Mar 2025 | 3% | 26% | Enterprise, 56% | 31% | 15% | 8% |
| Feb 2025 | 9% | 27% | Enterprise, 55% | 31% | 15% | 8% |
| Jan 2025 | 6% | 27% | Enterprise, 56% | 30% | 14% | 7% |
| Dec 2024 | 3% | 39% | Enterprise, 56% | 30% | 14% | 7% |
| Nov 2024 | 7% | 39% | Enterprise, 56% | 32% | 15% | 7% |
| Oct 2024 | 11% | 40% | Enterprise, 57% | 32% | 15% | 7% |
| Sep 2024 | 6% | 41% | Enterprise, 57% | 32% | 15% | 7% |
| Aug 2024 | 7% | 40% | Enterprise, 55% | 33% | 14% | 7% |
| Jul 2024 | 2% | 42% | Enterprise, 54% | 32% | 15% | 7% |
| Jun 2024 | 7% | 45% | Enterprise, 48% | 27% | 14% | 7% |
| May 2024 | 10% | 49% | Enterprise, 47% | 24% | 14% | 6% |
| Apr 2024 | 9% | 45% | Mid-Market, 49% | 20% | 13% | 5% |
| Mar 2024 | 7% | 43% | Mid-Market, 49% | 16% | 12% | 5% |
| Feb 2024 | 6% | 38% | Mid-Market, 49% | 14% | 11% | 4% |
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