76%
-1% YoY
#1
Summary
- Semrush ranks #1 within the SEO/AEO Intelligence category, maintaining its position month-over-month.
- As of October 2025, 76% of organizations who have a vendor in the SEO/AEO Intelligence category use Semrush: down 1 percentage point from last year.
- Semrush has the highest adoption among mid-market companies (82%), compared to enterprise (79%), small-to-medium businesses (77%), and micro-SMB (70%).
- Semrush key capabilities include keyword research and analysis, competitor intelligence tools, and comprehensive SEO auditing features, supporting digital marketing optimization and search engine visibility improvement.
Key stats
76%
-1% YoY
Mid-Market/Enterprise, 34%
#1
2%
70%
15%
#6
#1
#6
Breakdown by company size
| Company size | Adoption rate |
|---|---|
| SMB | 77% |
| Mid-market | 82% |
| Enterprise | 79% |
About Semrush
Websitesemrush.com
Semrush is an all-in-one digital marketing toolkit that helps you improve SEO, track competitors, and manage campaigns across channels. It provides insights on keywords, backlinks, and content performance to drive growth.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New Adopter Share | Competitor Switch Rate | Dominant FTE Segment | Adoption Rate (Enterprise) | Adoption Rate (Mid-Market) | Adoption Rate (SMB) |
|---|---|---|---|---|---|---|
| Oct 2025 | 70% | 15% | Mid-Market/Enterprise, 34% | 79% | 82% | 77% |
| Sep 2025 | 71% | 15% | Mid-Market/Enterprise, 34% | 79% | 82% | 77% |
| Aug 2025 | 69% | 14% | Mid-Market/Enterprise, 34% | 80% | 82% | 77% |
| Jul 2025 | 72% | 14% | Mid-Market/Enterprise, 34% | 80% | 83% | 78% |
| Jun 2025 | 71% | 14% | Mid-Market/Enterprise, 33% | 80% | 83% | 78% |
| May 2025 | 75% | 14% | Mid-Market/Enterprise, 33% | 79% | 82% | 79% |
| Apr 2025 | 73% | 13% | Mid-Market/Enterprise, 33% | 78% | 82% | 79% |
| Mar 2025 | 76% | 12% | Mid-Market/Enterprise, 33% | 80% | 82% | 79% |
| Feb 2025 | 78% | 12% | Mid-Market/Enterprise, 33% | 78% | 82% | 79% |
| Jan 2025 | 76% | 12% | Mid-Market/Enterprise, 32% | 78% | 82% | 78% |
| Dec 2024 | 74% | 11% | Mid-Market/Enterprise, 32% | 73% | 82% | 78% |
| Nov 2024 | 72% | 10% | Mid-Market/Enterprise, 33% | 73% | 82% | 77% |
| Oct 2024 | 72% | 9% | Mid-Market/Enterprise, 33% | 73% | 82% | 77% |
| Sep 2024 | 72% | 5% | Mid-Market/Enterprise, 33% | 70% | 83% | 78% |
| Aug 2024 | 78% | 5% | Mid-Market/Enterprise, 33% | 68% | 83% | 78% |
| Jul 2024 | 75% | 5% | Mid-Market/Enterprise, 33% | 68% | 83% | 77% |
| Jun 2024 | 80% | 4% | Mid-Market/Enterprise, 33% | 69% | 84% | 77% |
| May 2024 | 84% | 4% | Mid-Market/Enterprise, 33% | 70% | 84% | 76% |
| Apr 2024 | 81% | 4% | Mid-Market/Enterprise, 33% | 69% | 84% | 76% |
| Mar 2024 | 78% | 3% | Mid-Market/Enterprise, 33% | 69% | 83% | 75% |
| Feb 2024 | 74% | 3% | Mid-Market/Enterprise, 33% | 69% | 83% | 74% |
| Jan 2024 | 73% | 2% | Mid-Market/Enterprise, 33% | 70% | 82% | 74% |
| Dec 2023 | 71% | 1% | Mid-Market/Enterprise, 33% | 69% | 81% | 74% |
| Nov 2023 | 76% | 1% | Mid-Market/Enterprise, 32% | 69% | 81% | 74% |