Semrush
workspace_premiumMost adopted
switch_access_shortcutMost switched to
71%
arrow_downward1% YoY
#1
Summary
- Semrush ranks #1 within the SEO category, maintaining its position month-over-month.
- As of January 2026, 71% of organizations who have a vendor in the SEO category use Semrush: down 1 percentage point from last year.
- Semrush has the highest adoption among mid-market companies (77%), compared to enterprise (73%), small-to-medium businesses (68%), and micro-SMB (62%).
- Semrush key capabilities include keyword research and analysis, competitor intelligence tools, and comprehensive SEO auditing features, supporting digital marketing optimization and search engine visibility improvement.
Key stats
71%
arrow_downward1% YoY
Mid-Market, 48%
62%
32%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 68% |
| Mid-market | 77% |
| Enterprise | 73% |
About Semrush
Semrush is an all-in-one digital marketing toolkit that helps you improve SEO, track competitors, and manage campaigns across channels. It provides insights on keywords, backlinks, and content performance to drive growth.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 61% | 30% | Mid-Market, 48% | 75% | 77% | 69% |
| Dec 2025 | 62% | 31% | Mid-Market, 48% | 76% | 78% | 70% |
| Nov 2025 | 70% | 31% | Mid-Market, 50% | 74% | 78% | 70% |
| Oct 2025 | 70% | 31% | Mid-Market, 50% | 73% | 77% | 70% |
| Sep 2025 | 61% | 32% | Mid-Market, 50% | 71% | 77% | 70% |
| Aug 2025 | 57% | 33% | Mid-Market, 50% | 71% | 77% | 70% |
| Jul 2025 | 66% | 33% | Mid-Market, 49% | 71% | 78% | 72% |
| Jun 2025 | 67% | 35% | Mid-Market, 49% | 74% | 78% | 72% |
| May 2025 | 64% | 36% | Mid-Market, 49% | 75% | 78% | 73% |
| Apr 2025 | 62% | 36% | Mid-Market, 48% | 75% | 79% | 73% |
| Mar 2025 | 69% | 35% | Mid-Market, 49% | 74% | 79% | 74% |
| Feb 2025 | 76% | 35% | Mid-Market, 49% | 76% | 80% | 74% |
| Jan 2025 | 72% | 36% | Mid-Market, 49% | 76% | 79% | 73% |
| Dec 2024 | 72% | 31% | Mid-Market, 50% | 74% | 79% | 73% |
| Nov 2024 | 67% | 31% | Mid-Market, 50% | 70% | 79% | 72% |
| Oct 2024 | 67% | 31% | Mid-Market, 51% | 70% | 78% | 72% |
| Sep 2024 | 72% | 32% | Mid-Market, 51% | 69% | 79% | 72% |
| Aug 2024 | 75% | 32% | Mid-Market, 52% | 67% | 79% | 71% |
| Jul 2024 | 73% | 31% | Mid-Market, 51% | 68% | 78% | 70% |
| Jun 2024 | 76% | 31% | Mid-Market, 51% | 67% | 78% | 70% |
| May 2024 | 66% | 29% | Mid-Market, 51% | 67% | 75% | 70% |
| Apr 2024 | 75% | 33% | Mid-Market, 50% | 66% | 75% | 70% |
| Mar 2024 | 71% | 31% | Mid-Market, 49% | 71% | 74% | 69% |
| Feb 2024 | 70% | 34% | Mid-Market, 51% | 71% | 74% | 68% |
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