Semrush
workspace_premiumMost adopted
switch_access_shortcutMost switched to
72%
arrow_downward4% YoY
#1
Summary
- Semrush ranks #1 within the SEO/AEO intelligence category, maintaining its position month-over-month.
- As of January 2026, 72% of organizations who have a vendor in the SEO/AEO intelligence category use Semrush: down 4 percentage points from last year.
- Semrush has the highest adoption among mid-market companies (77%), compared to enterprise (75%), small-to-medium businesses (69%), and micro-SMB (62%).
- Semrush key capabilities include keyword research and analysis, competitor intelligence tools, and comprehensive SEO auditing features, supporting digital marketing optimization and search engine visibility improvement.
Key stats
72%
arrow_downward4% YoY
Mid-Market, 48%
61%
30%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 69% |
| Mid-market | 77% |
| Enterprise | 75% |
About Semrush
Semrush is an all-in-one digital marketing toolkit that helps you improve SEO, track competitors, and manage campaigns across channels. It provides insights on keywords, backlinks, and content performance to drive growth.
Similar solutions
Don’t miss key shifts in business spend.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 61% | 30% | Mid-Market, 48% | 75% | 77% | 69% |
| Dec 2025 | 62% | 31% | Mid-Market, 48% | 76% | 78% | 70% |
| Nov 2025 | 70% | 31% | Mid-Market, 50% | 74% | 78% | 70% |
| Oct 2025 | 70% | 31% | Mid-Market, 50% | 73% | 77% | 70% |
| Sep 2025 | 61% | 32% | Mid-Market, 50% | 71% | 77% | 70% |
| Aug 2025 | 57% | 33% | Mid-Market, 50% | 71% | 77% | 70% |
| Jul 2025 | 66% | 33% | Mid-Market, 49% | 71% | 78% | 72% |
| Jun 2025 | 67% | 35% | Mid-Market, 49% | 74% | 78% | 72% |
| May 2025 | 64% | 36% | Mid-Market, 49% | 75% | 78% | 73% |
| Apr 2025 | 62% | 36% | Mid-Market, 48% | 75% | 79% | 73% |
| Mar 2025 | 69% | 35% | Mid-Market, 49% | 74% | 79% | 74% |
| Feb 2025 | 76% | 35% | Mid-Market, 49% | 76% | 80% | 74% |
| Jan 2025 | 72% | 36% | Mid-Market, 49% | 76% | 79% | 73% |
| Dec 2024 | 72% | 31% | Mid-Market, 50% | 74% | 79% | 73% |
| Nov 2024 | 67% | 31% | Mid-Market, 50% | 70% | 79% | 72% |
| Oct 2024 | 67% | 31% | Mid-Market, 51% | 70% | 78% | 72% |
| Sep 2024 | 72% | 32% | Mid-Market, 51% | 69% | 79% | 72% |
| Aug 2024 | 75% | 32% | Mid-Market, 52% | 67% | 79% | 71% |
| Jul 2024 | 73% | 31% | Mid-Market, 51% | 68% | 78% | 70% |
| Jun 2024 | 76% | 31% | Mid-Market, 51% | 67% | 78% | 70% |
| May 2024 | 66% | 29% | Mid-Market, 51% | 67% | 75% | 70% |
| Apr 2024 | 75% | 33% | Mid-Market, 50% | 66% | 75% | 70% |
| Mar 2024 | 71% | 31% | Mid-Market, 49% | 71% | 74% | 69% |
| Feb 2024 | 70% | 34% | Mid-Market, 51% | 71% | 74% | 68% |