15%
2% YoY
#3
Summary
- Cartesia ranks #3 within the Voice AI Models & Infrastructure category, maintaining its position month-over-month.
- As of October 2026, 15% of organizations who have a vendor in the Voice AI Models & Infrastructure category use Cartesia: down 2 percentage points from last year.
- Cartesia has the highest adoption among micro-SMB companies (19%), compared to small-to-medium businesses (16%), mid-market (11%), and enterprise (8%).
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Key stats
15%
2% YoY
Mid-Market, 40%
8%
25%
#3
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 16% |
| Mid-market | 11% |
| Enterprise | 8% |
About Cartesia
Cartesia develops speech synthesis models and developer APIs for voice applications.
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These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 8% | 25% | Mid-Market, 40% | 8% | 11% | 16% |
| Aug 2026 | 8% | 25% | Mid-Market, 42% | 10% | 12% | 17% |
| Jul 2026 | 11% | 25% | Mid-Market, 45% | 9% | 12% | 17% |
| Jun 2026 | 8% | 25% | Mid-Market, 45% | 8% | 12% | 17% |
| May 2026 | 9% | 25% | Mid-Market, 45% | 8% | 12% | 17% |
| Apr 2026 | 7% | 25% | Mid-Market, 44% | 8% | 12% | 17% |
| Mar 2026 | 6% | 25% | Mid-Market, 43% | 9% | 12% | 18% |
| Feb 2026 | 10% | 25% | Mid-Market, 46% | 10% | 13% | 18% |
| Jan 2026 | 12% | 25% | Mid-Market, 46% | 9% | 14% | 18% |
| Dec 2025 | 5% | 26% | Mid-Market, 50% | 10% | 14% | 18% |
| Nov 2025 | 13% | 26% | Mid-Market, 52% | 9% | 14% | 18% |
| Oct 2025 | 8% | 25% | Mid-Market, 50% | 6% | 14% | 18% |
| Sep 2025 | 13% | 25% | Mid-Market, 54% | 7% | 13% | 19% |
| Aug 2025 | 11% | 26% | Mid-Market, 49% | 4% | 12% | 19% |
| Jul 2025 | 5% | 26% | Mid-Market, 47% | 4% | 10% | 20% |
| Jun 2025 | 11% | 28% | Mid-Market, 47% | 4% | 11% | 21% |
| May 2025 | 10% | 30% | Mid-Market, 48% | 4% | 11% | 21% |
| Apr 2025 | 16% | 30% | Mid-Market, 48% | 5% | 12% | 20% |
| Mar 2025 | 13% | 29% | Mid-Market, 47% | 6% | 12% | 18% |
| Feb 2025 | 20% | 26% | Mid-Market, 47% | 6% | 12% | 17% |
| Jan 2025 | 6% | 24% | Mid-Market, 44% | 6% | 11% | 15% |
| Dec 2024 | 5% | 26% | Mid-Market, 62% | 6% | 10% | 15% |
| Nov 2024 | 13% | 29% | Mid-Market, 61% | 0% | 11% | 14% |
| Oct 2024 | 25% | 21% | Mid-Market, 64% | 0% | 9% | 13% |
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