17%
2% YoY
#2
Summary
- Deepgram ranks #2 within the Voice AI Models & Infrastructure category, maintaining its position month-over-month.
- As of October 2026, 17% of organizations who have a vendor in the Voice AI Models & Infrastructure category use Deepgram: down 2 percentage points from last year.
- Deepgram has the highest adoption among micro-SMB companies (19%), compared to small-to-medium businesses (17%), mid-market (16%), and enterprise (11%).
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Key stats
17%
2% YoY
Mid-Market, 47%
7%
26%
#4
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 17% |
| Mid-market | 16% |
| Enterprise | 11% |
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These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 7% | 26% | Mid-Market, 47% | 11% | 16% | 17% |
| Aug 2026 | 8% | 26% | Mid-Market, 48% | 11% | 17% | 17% |
| Jul 2026 | 9% | 25% | Mid-Market, 47% | 11% | 16% | 17% |
| Jun 2026 | 8% | 26% | Mid-Market, 48% | 12% | 16% | 17% |
| May 2026 | 9% | 25% | Mid-Market, 49% | 10% | 15% | 18% |
| Apr 2026 | 9% | 26% | Mid-Market, 48% | 10% | 16% | 18% |
| Mar 2026 | 7% | 26% | Mid-Market, 49% | 11% | 16% | 18% |
| Feb 2026 | 10% | 26% | Mid-Market, 49% | 10% | 17% | 19% |
| Jan 2026 | 10% | 28% | Mid-Market, 48% | 11% | 18% | 19% |
| Dec 2025 | 11% | 28% | Mid-Market, 50% | 12% | 18% | 20% |
| Nov 2025 | 11% | 28% | Mid-Market, 49% | 12% | 18% | 20% |
| Oct 2025 | 16% | 28% | Mid-Market, 48% | 13% | 18% | 20% |
| Sep 2025 | 5% | 29% | Mid-Market, 52% | 14% | 17% | 20% |
| Aug 2025 | 7% | 32% | Mid-Market, 50% | 12% | 19% | 21% |
| Jul 2025 | 11% | 32% | Mid-Market, 48% | 11% | 19% | 22% |
| Jun 2025 | 9% | 29% | Mid-Market, 51% | 12% | 19% | 22% |
| May 2025 | 11% | 30% | Mid-Market, 49% | 8% | 19% | 23% |
| Apr 2025 | 15% | 31% | Mid-Market, 45% | 10% | 19% | 24% |
| Mar 2025 | 12% | 33% | Mid-Market, 46% | 11% | 17% | 24% |
| Feb 2025 | 13% | 34% | Mid-Market, 54% | 11% | 19% | 25% |
| Jan 2025 | 17% | 34% | Mid-Market, 56% | 6% | 20% | 25% |
| Dec 2024 | 19% | 36% | Mid-Market, 51% | 6% | 21% | 24% |
| Nov 2024 | 11% | 39% | Mid-Market, 49% | 7% | 19% | 23% |
| Oct 2024 | 18% | 43% | Mid-Market, 48% | 8% | 19% | 24% |
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