77%
6% YoY
#1
Summary
- ElevenLabs ranks #1 within the Voice AI Models & Infrastructure category, maintaining its position month-over-month.
- As of October 2026, 77% of organizations who have a vendor in the Voice AI Models & Infrastructure category use ElevenLabs: up 6 percentage points from last year.
- ElevenLabs has the highest adoption among enterprise companies (88%), compared to mid-market (82%), small-to-medium businesses (75%), and micro-SMB (71%).
- ElevenLabs key capabilities include text-to-speech generation, voice cloning, and multilingual audio production, supporting content creators and enterprises building voice-enabled applications.
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Key stats
77%
6% YoY
Mid-Market, 45%
74%
33%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 75% |
| Mid-market | 82% |
| Enterprise | 88% |
About ElevenLabs
ElevenLabs is an AI audio platform for generating realistic speech, voice cloning, and audio content creation across multiple languages.
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These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 74% | 33% | Mid-Market, 45% | 88% | 82% | 75% |
| Aug 2026 | 77% | 34% | Mid-Market, 45% | 87% | 82% | 75% |
| Jul 2026 | 71% | 35% | Mid-Market, 45% | 89% | 82% | 75% |
| Jun 2026 | 74% | 34% | Mid-Market, 45% | 92% | 82% | 75% |
| May 2026 | 73% | 35% | Mid-Market, 45% | 92% | 82% | 75% |
| Apr 2026 | 75% | 34% | Mid-Market, 45% | 90% | 81% | 74% |
| Mar 2026 | 83% | 34% | Mid-Market, 46% | 91% | 82% | 74% |
| Feb 2026 | 77% | 33% | Mid-Market, 47% | 90% | 80% | 73% |
| Jan 2026 | 70% | 31% | Mid-Market, 48% | 89% | 80% | 72% |
| Dec 2025 | 75% | 31% | Mid-Market, 47% | 88% | 80% | 71% |
| Nov 2025 | 73% | 31% | Mid-Market, 47% | 88% | 79% | 70% |
| Oct 2025 | 74% | 31% | Mid-Market, 47% | 88% | 79% | 70% |
| Sep 2025 | 70% | 31% | Mid-Market, 46% | 89% | 78% | 68% |
| Aug 2025 | 77% | 26% | Mid-Market, 46% | 88% | 77% | 68% |
| Jul 2025 | 74% | 26% | Mid-Market, 45% | 89% | 77% | 66% |
| Jun 2025 | 78% | 26% | Mid-Market, 44% | 88% | 76% | 65% |
| May 2025 | 70% | 23% | Mid-Market, 43% | 92% | 75% | 61% |
| Apr 2025 | 66% | 21% | Mid-Market, 43% | 90% | 74% | 61% |
| Mar 2025 | 67% | 21% | Mid-Market, 42% | 89% | 73% | 59% |
| Feb 2025 | 57% | 21% | Enterprise, 42% | 89% | 68% | 59% |
| Jan 2025 | 60% | 20% | Enterprise, 43% | 94% | 66% | 59% |
| Dec 2024 | 68% | 21% | Enterprise, 43% | 88% | 62% | 58% |
| Nov 2024 | 53% | 18% | Enterprise, 43% | 93% | 61% | 56% |
| Oct 2024 | 43% | 14% | Enterprise, 44% | 92% | 61% | 56% |
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