6%
2% YoY
#5
Summary
- Drift ranks #5 within the AI Support Bots category, maintaining its position month-over-month.
- As of October 2026, 6% of organizations who have a vendor in the AI Support Bots category use Drift: up 2 percentage points from last year.
- Drift has the highest adoption among enterprise companies (15%), compared to mid-market (8%), small-to-medium businesses (5%), and micro-SMB (5%).
- Salesloft
Are businesses buying Drift?
Key stats
6%
2% YoY
Enterprise, 50%
11%
8%
#3
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 5% |
| Mid-market | 8% |
| Enterprise | 15% |
About Drift
Drift is an AI chat agent platform that engages website visitors through real-time personalized conversations to convert them into qualified sales pipeline.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 11% | 8% | Enterprise, 50% | 15% | 8% | 5% |
| Aug 2026 | 8% | 8% | Mid-Market, 47% | 18% | 8% | 4% |
| Jul 2026 | 11% | 9% | Enterprise, 51% | 16% | 9% | 4% |
| Jun 2026 | 12% | 11% | Mid-Market, 47% | 20% | 8% | 4% |
| May 2026 | 15% | 11% | Enterprise, 51% | 15% | 8% | 4% |
| Apr 2026 | 12% | 11% | Enterprise, 54% | 19% | 8% | 4% |
| Mar 2026 | 6% | 10% | Enterprise, 50% | 19% | 7% | 4% |
| Feb 2026 | 13% | 11% | Enterprise, 52% | 17% | 7% | 4% |
| Jan 2026 | 12% | 12% | Enterprise, 53% | 18% | 7% | 3% |
| Dec 2025 | 6% | 11% | Enterprise, 55% | 19% | 7% | 3% |
| Nov 2025 | 15% | 10% | Enterprise, 56% | 20% | 7% | 3% |
| Oct 2025 | 8% | 7% | Enterprise, 54% | 19% | 7% | 2% |
| Sep 2025 | 8% | 8% | Enterprise, 56% | 23% | 7% | 2% |
| Aug 2025 | 5% | 6% | Enterprise, 55% | 23% | 7% | 3% |
| Jul 2025 | 1% | 6% | Mid-Market, 47% | 23% | 8% | 3% |
| Jun 2025 | 11% | 4% | Mid-Market, 53% | 20% | 9% | 3% |
| May 2025 | 5% | 5% | Mid-Market, 53% | 18% | 9% | 3% |
| Apr 2025 | 3% | 6% | Mid-Market, 52% | 18% | 9% | 3% |
| Mar 2025 | 6% | 7% | Mid-Market, 54% | 18% | 9% | 3% |
| Feb 2025 | 8% | 7% | Mid-Market, 48% | 18% | 11% | 3% |
| Jan 2025 | 8% | 8% | Enterprise, 49% | 21% | 11% | 4% |
| Dec 2024 | 4% | — | Enterprise, 50% | 22% | 10% | 4% |
| Nov 2024 | 7% | — | Enterprise, 52% | 22% | 10% | 4% |
| Oct 2024 | 9% | — | Mid-Market, 47% | 20% | 10% | 5% |
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