Drift

Updated Jul 13, 2026
3%
arrow_downward1% YoY
#6

Summary

  • Drift ranks #6 within the AI Support Bots category, maintaining its position month-over-month.
  • As of July 2026, 3% of organizations who have a vendor in the AI Support Bots category use Drift: down < 1 percentage points from last year.
  • Drift has the highest adoption among enterprise companies (18%), compared to mid-market (7%), small-to-medium businesses (2%), and micro-SMB (2%).
  • Salesloft

Are businesses buying Drift?

Key stats

3%
arrow_downward1% YoY
Enterprise, 54%
6%
8%
#6
#6

Adoption Rates by company size

Company sizeAdoption rate
SMB2%
Mid-market7%
Enterprise18%

About Drift

Drift is an AI chat agent platform that engages website visitors through real-time personalized conversations to convert them into qualified sales pipeline.

About this data

These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.

DateNew adopter shareCompetitor switch rateDominant FTE segmentAdoption rate (Enterprise)Adoption rate (Mid-Market)Adoption rate (SMB)
Jun 20266%8%Enterprise, 54%18%7%2%
May 20265%7%Enterprise, 58%16%6%2%
Apr 202613%7%Enterprise, 62%21%7%2%
Mar 20265%8%Enterprise, 57%21%6%2%
Feb 20266%8%Enterprise, 59%17%6%2%
Jan 20263%10%Enterprise, 58%19%6%2%
Dec 20254%10%Enterprise, 60%19%6%2%
Nov 202512%8%Enterprise, 62%21%6%2%
Oct 20257%5%Enterprise, 60%20%6%1%
Sep 20253%5%Enterprise, 60%23%7%1%
Aug 20252%6%Enterprise, 60%23%7%2%
Jul 20251%9%Enterprise, 51%23%7%2%
Jun 20259%11%Mid-Market, 50%20%8%2%
May 20255%5%Enterprise, 48%18%8%2%
Apr 20253%7%Enterprise, 50%18%8%2%
Mar 20258%Mid-Market, 49%18%8%2%
Feb 20258%9%Mid-Market, 49%18%9%2%
Jan 20258%9%Enterprise, 52%17%9%2%
Dec 20247%Enterprise, 53%18%8%2%
Nov 20246%Enterprise, 56%18%8%1%
Oct 20247%Mid-Market, 51%16%7%2%
Sep 202410%Mid-Market, 49%11%8%1%
Aug 20242%Mid-Market, 49%11%7%1%
Jul 20243%Enterprise, 49%12%8%1%

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