4%
#6
Summary
- G2 ranks #7 within the Sales Data Providers category, maintaining its position month-over-month.
- As of April 2026, 4% of organizations who have a vendor in the Sales Data Providers category use G2: unchanged at < 1 percentage points from last year.
- G2 has the highest adoption among mid-market companies (10%), compared to enterprise (3%), small-to-medium businesses (3%), and micro-SMB (1%).
- G2 key capabilities include verified user reviews, software comparison grids, and market research reports, supporting data-driven software procurement decisions.
Are businesses buying G2?
Key stats
4%
-0% YoY
Mid-Market, 70%
1%
6%
#10
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 3% |
| Mid-market | 10% |
| Enterprise | 3% |
About G2
G2 is a software review platform that provides verified user reviews and ratings for business software and services, helping organizations evaluate and compare technology solutions.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 1% | 6% | Mid-Market, 70% | 3% | 10% | 3% |
| Feb 2026 | 1% | 6% | Mid-Market, 72% | 3% | 10% | 3% |
| Jan 2026 | 1% | 6% | Mid-Market, 72% | 3% | 10% | 2% |
| Dec 2025 | 1% | 6% | Mid-Market, 72% | 3% | 9% | 3% |
| Nov 2025 | 2% | 6% | Mid-Market, 73% | 3% | 10% | 3% |
| Oct 2025 | 1% | 6% | Mid-Market, 73% | 2% | 9% | 3% |
| Sep 2025 | 2% | 6% | Mid-Market, 72% | 3% | 9% | 3% |
| Aug 2025 | 1% | 6% | Mid-Market, 71% | 3% | 9% | 3% |
| Jul 2025 | 2% | 7% | Mid-Market, 71% | 3% | 9% | 3% |
| Jun 2025 | 1% | 7% | Mid-Market, 71% | 3% | 9% | 3% |
| May 2025 | 1% | 6% | Mid-Market, 73% | 3% | 9% | 3% |
| Apr 2025 | 1% | 5% | Mid-Market, 70% | 2% | 9% | 3% |
| Mar 2025 | 3% | 5% | Mid-Market, 73% | 2% | 9% | 3% |
| Feb 2025 | 1% | 5% | Mid-Market, 75% | 1% | 8% | 3% |
| Jan 2025 | 1% | 5% | Mid-Market, 71% | 1% | 8% | 3% |
| Dec 2024 | 3% | 5% | Mid-Market, 70% | 1% | 8% | 3% |
| Nov 2024 | 3% | 5% | Mid-Market, 69% | 1% | 7% | 3% |
| Oct 2024 | 1% | 5% | Mid-Market, 68% | 1% | 7% | 3% |
| Sep 2024 | 2% | 5% | Mid-Market, 66% | 1% | 7% | 3% |
| Aug 2024 | 1% | 5% | Mid-Market, 66% | 1% | 7% | 2% |
| Jul 2024 | 1% | 4% | Mid-Market, 65% | 2% | 7% | 2% |
| Jun 2024 | 1% | 4% | Mid-Market, 64% | 2% | 7% | 2% |
| May 2024 | 2% | 4% | Mid-Market, 64% | 2% | 7% | 2% |
| Apr 2024 | 1% | 4% | Mid-Market, 64% | 2% | 7% | 2% |
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