Apollo.io
29%
arrow_upward7% YoY
#3
Summary
- Apollo.io ranks #3 within the Sales Data Providers category, maintaining its position month-over-month.
- As of March 2026, 29% of organizations who have a vendor in the Sales Data Providers category use Apollo.io: up 7 percentage points from last year.
- Apollo.io has the highest adoption among micro-SMB companies (33%), compared to small-to-medium businesses (31%), mid-market (24%), and enterprise (24%).
- Apollo key capabilities include contact and company database access, email sequencing automation, and sales engagement tracking, supporting B2B prospecting and lead generation.
Are businesses buying Apollo.io?
Key stats
29%
arrow_upward7% YoY
Mid-Market, 41%
26%
19%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 31% |
| Mid-market | 24% |
| Enterprise | 24% |
About Apollo.io
Apollo.io provides a comprehensive B2B sales intelligence and engagement platform with contact data, email sequencing, and CRM integration.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Feb 2026 | 25% | 19% | Mid-Market, 41% | 22% | 23% | 30% |
| Jan 2026 | 19% | 18% | Mid-Market, 40% | 22% | 23% | 29% |
| Dec 2025 | 18% | 17% | Mid-Market, 41% | 24% | 22% | 28% |
| Nov 2025 | 24% | 17% | Mid-Market, 41% | 24% | 22% | 28% |
| Oct 2025 | 17% | 17% | Mid-Market, 41% | 21% | 22% | 26% |
| Sep 2025 | 18% | 13% | Mid-Market, 42% | 22% | 22% | 26% |
| Aug 2025 | 19% | 13% | Mid-Market, 44% | 21% | 22% | 25% |
| Jul 2025 | 17% | 13% | Mid-Market, 43% | 18% | 22% | 25% |
| Jun 2025 | 13% | 13% | Mid-Market, 43% | 19% | 21% | 25% |
| May 2025 | 14% | 13% | Mid-Market, 43% | 17% | 21% | 24% |
| Apr 2025 | 22% | 13% | Mid-Market, 43% | 19% | 21% | 24% |
| Mar 2025 | 16% | 12% | Mid-Market, 42% | 19% | 20% | 23% |
| Feb 2025 | 12% | 11% | Mid-Market, 42% | 19% | 20% | 22% |
| Jan 2025 | 13% | 9% | Mid-Market, 42% | 18% | 19% | 22% |
| Dec 2024 | 11% | 9% | Mid-Market, 41% | 16% | 19% | 22% |
| Nov 2024 | 13% | 9% | Mid-Market, 42% | 16% | 19% | 22% |
| Oct 2024 | 9% | 9% | Mid-Market, 41% | 18% | 20% | 22% |
| Sep 2024 | 14% | 13% | Mid-Market, 41% | 16% | 19% | 22% |
| Aug 2024 | 14% | 12% | Mid-Market, 41% | 16% | 19% | 22% |
| Jul 2024 | 17% | 11% | Mid-Market, 40% | 15% | 18% | 21% |
| Jun 2024 | 11% | 9% | Mid-Market, 39% | 16% | 17% | 21% |
| May 2024 | 11% | 10% | Mid-Market, 41% | 17% | 17% | 20% |
| Apr 2024 | 8% | 8% | Mid-Market, 40% | 15% | 16% | 20% |
| Mar 2024 | 10% | 3% | Mid-Market, 41% | 15% | 16% | 20% |
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