23%
arrow_upward11% YoY
#3
Summary
- Clay ranks #3 within the Sales Data Providers category, maintaining its position month-over-month.
- As of April 2026, 23% of organizations who have a vendor in the Sales Data Providers category use Clay: up 11 percentage points from last year.
- Clay has the highest adoption among micro-SMB companies (24%), compared to small-to-medium businesses (23%), mid-market (21%), and enterprise (20%).
- Clay key capabilities include automated data enrichment, AI-powered lead scoring, and multi-source contact discovery, supporting scalable B2B prospecting and sales outreach.
Are businesses buying Clay?
Key stats
23%
arrow_upward11% YoY
Mid-Market, 46%
11%
18%
#3
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 23% |
| Mid-market | 21% |
| Enterprise | 20% |
About Clay
Clay is a go-to-market data platform that combines AI agents, enrichment from 150+ providers, and intent signals to automate lead research and personalization at scale.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 11% | 18% | Mid-Market, 46% | 20% | 21% | 23% |
| Feb 2026 | 14% | 19% | Mid-Market, 46% | 19% | 20% | 23% |
| Jan 2026 | 14% | 19% | Mid-Market, 46% | 20% | 20% | 22% |
| Dec 2025 | 15% | 18% | Mid-Market, 46% | 20% | 19% | 21% |
| Nov 2025 | 21% | 18% | Mid-Market, 45% | 19% | 18% | 20% |
| Oct 2025 | 11% | 16% | Mid-Market, 44% | 19% | 16% | 17% |
| Sep 2025 | 7% | 15% | Mid-Market, 42% | 19% | 15% | 16% |
| Aug 2025 | 7% | 15% | Mid-Market, 44% | 19% | 14% | 16% |
| Jul 2025 | 10% | 15% | Mid-Market, 44% | 19% | 14% | 15% |
| Jun 2025 | 10% | 14% | Mid-Market, 45% | 19% | 13% | 15% |
| May 2025 | 10% | 14% | Mid-Market, 47% | 16% | 13% | 14% |
| Apr 2025 | 8% | 13% | Mid-Market, 47% | 14% | 12% | 13% |
| Mar 2025 | 10% | 13% | Mid-Market, 47% | 14% | 12% | 12% |
| Feb 2025 | 7% | 14% | Mid-Market, 45% | 11% | 10% | 11% |
| Jan 2025 | 4% | 14% | Mid-Market, 44% | 10% | 9% | 10% |
| Dec 2024 | 6% | 13% | Mid-Market, 43% | 8% | 7% | 10% |
| Nov 2024 | 6% | 13% | Mid-Market, 44% | 8% | 7% | 9% |
| Oct 2024 | 7% | 12% | Mid-Market, 44% | 8% | 7% | 8% |
| Sep 2024 | 4% | 13% | Mid-Market, 45% | 8% | 7% | 7% |
| Aug 2024 | 6% | 13% | Mid-Market, 43% | 7% | 6% | 7% |
| Jul 2024 | 9% | 13% | Mid-Market, 42% | 6% | 5% | 6% |
| Jun 2024 | 1% | 9% | Enterprise, 42% | 6% | 4% | 4% |
| May 2024 | 5% | 9% | Enterprise, 40% | 7% | 4% | 4% |
| Apr 2024 | 3% | 8% | Enterprise, 39% | 6% | 3% | 3% |
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