Clay
trending_upFast growing
switch_access_shortcutMost switched to
11%
arrow_upward6% YoY
#4
Summary
- Clay ranks #4 within the Sales Data Providers category, maintaining its position month-over-month.
- As of March 2026, 11% of organizations who have a vendor in the Sales Data Providers category use Clay: up 6 percentage points from last year.
- Clay has the highest adoption among micro-SMB companies (13%), compared to small-to-medium businesses (11%), mid-market (10%), and enterprise (9%).
- Clay key capabilities include automated data enrichment, AI-powered lead scoring, and multi-source contact discovery, supporting scalable B2B prospecting and sales outreach.
Are businesses buying Clay?
Key stats
11%
arrow_upward6% YoY
Mid-Market, 46%
5%
25%
#4
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 11% |
| Mid-market | 10% |
| Enterprise | 9% |
About Clay
Clay is a go-to-market data platform that combines AI agents, enrichment from 150+ providers, and intent signals to automate lead research and personalization at scale.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Feb 2026 | 5% | 25% | Mid-Market, 46% | 9% | 10% | 11% |
| Jan 2026 | 5% | 25% | Mid-Market, 45% | 9% | 10% | 11% |
| Dec 2025 | 5% | 25% | Mid-Market, 44% | 9% | 9% | 10% |
| Nov 2025 | 8% | 25% | Mid-Market, 45% | 9% | 9% | 10% |
| Oct 2025 | 3% | 25% | Mid-Market, 44% | 9% | 8% | 8% |
| Sep 2025 | 2% | 25% | Mid-Market, 44% | 8% | 8% | 8% |
| Aug 2025 | 2% | 25% | Mid-Market, 45% | 9% | 7% | 8% |
| Jul 2025 | 3% | 25% | Mid-Market, 44% | 8% | 7% | 7% |
| Jun 2025 | 3% | 24% | Mid-Market, 46% | 8% | 7% | 7% |
| May 2025 | 3% | 24% | Mid-Market, 47% | 7% | 6% | 7% |
| Apr 2025 | 3% | 23% | Mid-Market, 45% | 6% | 6% | 6% |
| Mar 2025 | 2% | 23% | Mid-Market, 46% | 6% | 6% | 6% |
| Feb 2025 | 3% | 24% | Mid-Market, 45% | 5% | 5% | 5% |
| Jan 2025 | 1% | 24% | Mid-Market, 42% | 5% | 4% | 5% |
| Dec 2024 | 1% | 23% | Mid-Market, 42% | 4% | 4% | 5% |
| Nov 2024 | 2% | 23% | Mid-Market, 42% | 4% | 4% | 4% |
| Oct 2024 | 2% | 22% | Mid-Market, 41% | 4% | 3% | 4% |
| Sep 2024 | 1% | 20% | Mid-Market, 40% | 4% | 3% | 4% |
| Aug 2024 | 1% | 20% | Mid-Market, 40% | 4% | 3% | 3% |
| Jul 2024 | 2% | 20% | Mid-Market, 38% | 3% | 3% | 3% |
| Jun 2024 | 0% | 18% | Enterprise, 40% | 3% | 2% | 2% |
| May 2024 | 2% | 16% | Mid-Market, 36% | 4% | 2% | 2% |
| Apr 2024 | 1% | 13% | Enterprise, 36% | 3% | 2% | 2% |
| Mar 2024 | 0% | 8% | Enterprise, 38% | 2% | 1% | 1% |
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