Clay

Updated Aug 25, 2026
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24%
6% YoY
#3

Summary

  • Clay ranks #3 within the Sales Data Providers category, maintaining its position month-over-month.
  • As of August 2026, 24% of organizations who have a vendor in the Sales Data Providers category use Clay: up 6 percentage points from last year.
  • Clay has the highest adoption among micro-SMB companies (25%), compared to small-to-medium businesses (24%), mid-market (22%), and enterprise (18%).
  • Clay key capabilities include automated data enrichment, AI-powered lead scoring, and multi-source contact discovery, supporting scalable B2B prospecting and sales outreach.

Are businesses buying Clay?

Key stats

24%
6% YoY
Mid-Market, 48%
11%
17%
#4
#3

Adoption Rates by company size

Company sizeAdoption rate
SMB24%
Mid-market22%
Enterprise18%

About Clay

Clay is a go-to-market data platform that combines AI agents, enrichment from 150+ providers, and intent signals to automate lead research and personalization at scale.

Procure Clay with Ramp

AI agents handle purchasing from source to payment. Employees buy faster. Finance controls every dollar.

  • Matches POs to invoices automatically
  • Manages intake, approvals, and vendor onboarding in one system
  • Enforces policy controls before purchases are made
See all vendors in Sales Data ProvidersHave feedback?

About this data

These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.

DateNew adopter shareCompetitor switch rateDominant FTE segmentAdoption rate (Enterprise)Adoption rate (Mid-Market)Adoption rate (SMB)
Jul 202611%17%Mid-Market, 48%18%22%24%
Jun 202611%18%Mid-Market, 49%18%22%24%
May 202611%17%Mid-Market, 48%17%21%24%
Apr 202615%17%Mid-Market, 48%18%21%24%
Mar 202612%17%Mid-Market, 48%18%21%23%
Feb 202613%17%Mid-Market, 48%19%21%23%
Jan 202614%17%Mid-Market, 48%18%20%22%
Dec 202514%17%Mid-Market, 47%18%19%21%
Nov 202510%17%Mid-Market, 47%18%19%20%
Oct 202510%17%Mid-Market, 46%18%18%20%
Sep 202512%16%Mid-Market, 46%18%17%19%
Aug 202510%16%Mid-Market, 48%18%16%18%
Jul 202511%16%Mid-Market, 47%16%16%18%
Jun 20259%16%Mid-Market, 49%17%15%17%
May 202511%15%Mid-Market, 50%14%14%16%
Apr 202511%15%Mid-Market, 49%12%14%15%
Mar 202511%14%Mid-Market, 49%13%13%14%
Feb 20259%14%Mid-Market, 47%11%12%13%
Jan 20255%14%Mid-Market, 44%10%10%12%
Dec 20246%13%Mid-Market, 45%10%9%12%
Nov 20246%12%Mid-Market, 48%9%9%11%
Oct 20248%12%Mid-Market, 46%7%8%10%
Sep 20245%11%Mid-Market, 47%8%8%10%
Aug 20247%12%Mid-Market, 48%7%7%9%

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