24%
4% YoY
#3
Summary
- Clay ranks #3 within the Sales Data Providers category, maintaining its position month-over-month.
- As of October 2026, 24% of organizations who have a vendor in the Sales Data Providers category use Clay: up 4 percentage points from last year.
- Clay has the highest adoption among micro-SMB companies (26%), compared to small-to-medium businesses (25%), mid-market (23%), and enterprise (20%).
- Clay key capabilities include automated data enrichment, AI-powered lead scoring, and multi-source contact discovery, supporting scalable B2B prospecting and sales outreach.
Are businesses buying Clay?
Key stats
24%
4% YoY
Mid-Market, 48%
11%
18%
#3
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 25% |
| Mid-market | 23% |
| Enterprise | 20% |
About Clay
Clay is a go-to-market data platform that combines AI agents, enrichment from 150+ providers, and intent signals to automate lead research and personalization at scale.
Don’t miss key shifts in business spend.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 11% | 18% | Mid-Market, 48% | 20% | 23% | 25% |
| Aug 2026 | 11% | 18% | Mid-Market, 48% | 20% | 23% | 25% |
| Jul 2026 | 11% | 18% | Mid-Market, 48% | 20% | 23% | 25% |
| Jun 2026 | 11% | 18% | Mid-Market, 49% | 20% | 23% | 25% |
| May 2026 | 12% | 18% | Mid-Market, 48% | 19% | 22% | 25% |
| Apr 2026 | 15% | 18% | Mid-Market, 48% | 20% | 22% | 25% |
| Mar 2026 | 12% | 18% | Mid-Market, 47% | 21% | 22% | 24% |
| Feb 2026 | 14% | 18% | Mid-Market, 48% | 21% | 21% | 24% |
| Jan 2026 | 15% | 17% | Mid-Market, 49% | 20% | 21% | 23% |
| Dec 2025 | 15% | 17% | Mid-Market, 48% | 20% | 20% | 22% |
| Nov 2025 | 11% | 17% | Mid-Market, 48% | 19% | 19% | 22% |
| Oct 2025 | 12% | 17% | Mid-Market, 48% | 19% | 19% | 21% |
| Sep 2025 | 13% | 17% | Mid-Market, 48% | 18% | 18% | 21% |
| Aug 2025 | 10% | 17% | Mid-Market, 50% | 18% | 17% | 20% |
| Jul 2025 | 12% | 17% | Mid-Market, 50% | 16% | 17% | 19% |
| Jun 2025 | 11% | 16% | Mid-Market, 51% | 16% | 16% | 18% |
| May 2025 | 12% | 16% | Mid-Market, 53% | 13% | 15% | 17% |
| Apr 2025 | 11% | 15% | Mid-Market, 52% | 11% | 15% | 16% |
| Mar 2025 | 11% | 14% | Mid-Market, 52% | 12% | 14% | 15% |
| Feb 2025 | 10% | 14% | Mid-Market, 50% | 10% | 13% | 15% |
| Jan 2025 | 6% | 14% | Mid-Market, 48% | 9% | 11% | 13% |
| Dec 2024 | 7% | 13% | Mid-Market, 48% | 9% | 10% | 13% |
| Nov 2024 | 6% | 13% | Mid-Market, 49% | 8% | 9% | 12% |
| Oct 2024 | 10% | 14% | Mid-Market, 50% | 7% | 9% | 11% |
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