27%
2% YoY
#2
Summary
- Hex ranks #2 within the Business Intelligence category, maintaining its position month-over-month.
- As of October 2025, 27% of organizations who have a vendor in the Business Intelligence category use Hex: up 2 percentage points from last year.
- Hex has the highest adoption among micro-SMB companies (43%), compared to small-to-medium businesses (23%), mid-market (21%), and enterprise (26%).
- Hex key capabilities include collaborative data notebooks, SQL-based analytics, and interactive visualization tools, supporting data exploration and business intelligence workflows.
Key stats
27%
2% YoY
Mid-Market/Enterprise, 33%
#2
9%
24%
9%
#4
#2
#4
Breakdown by company size
| Company size | Adoption rate |
|---|---|
| SMB | 23% |
| Mid-market | 21% |
| Enterprise | 26% |
About Hex
Websitehex.tech
Hex is a collaborative data workspace that makes it easy to explore data, build and share interactive analyses, and work together with your team.
Don’t miss key shifts in business spend.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New Adopter Share | Competitor Switch Rate | Dominant FTE Segment | Adoption Rate (Enterprise) | Adoption Rate (Mid-Market) | Adoption Rate (SMB) |
|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 9% | Mid-Market/Enterprise, 33% | 26% | 21% | 23% |
| Sep 2025 | 19% | 9% | Mid-Market/Enterprise, 32% | 24% | 21% | 23% |
| Aug 2025 | 19% | 9% | Mid-Market/Enterprise, 32% | 25% | 21% | 23% |
| Jul 2025 | 11% | 9% | Mid-Market/Enterprise, 32% | 27% | 21% | 23% |
| Jun 2025 | 28% | 9% | Mid-Market/Enterprise, 32% | 29% | 22% | 23% |
| May 2025 | 13% | 7% | Mid-Market/Enterprise, 32% | 23% | 21% | 22% |
| Apr 2025 | 17% | 7% | Mid-Market/Enterprise, 31% | 24% | 22% | 21% |
| Mar 2025 | 17% | 6% | Mid-Market/Enterprise, 31% | 26% | 22% | 21% |
| Feb 2025 | 25% | 6% | Mid-Market/Enterprise, 30% | 25% | 22% | 20% |
| Jan 2025 | 24% | 4% | Mid-Market/Enterprise, 31% | 18% | 21% | 20% |
| Dec 2024 | 15% | 5% | Mid-Market/Enterprise, 30% | 19% | 21% | 19% |
| Nov 2024 | 23% | 5% | Mid-Market/Enterprise, 31% | 17% | 21% | 20% |
| Oct 2024 | 13% | 4% | Mid-Market/Enterprise, 31% | 16% | 21% | 19% |
| Sep 2024 | 12% | 3% | Mid-Market/Enterprise, 31% | 16% | 22% | 20% |
| Aug 2024 | 15% | 3% | Mid-Market/Enterprise, 30% | 18% | 22% | 20% |
| Jul 2024 | 16% | 3% | Mid-Market/Enterprise, 30% | 21% | 22% | 22% |
| Jun 2024 | 20% | 2% | Mid-Market/Enterprise, 33% | 15% | 22% | 23% |
| May 2024 | 12% | 2% | Mid-Market/Enterprise, 34% | 15% | 25% | 23% |
| Apr 2024 | 15% | 2% | Mid-Market/Enterprise, 33% | 15% | 27% | 23% |
| Mar 2024 | 12% | 2% | Mid-Market/Enterprise, 35% | 17% | 28% | 23% |
| Feb 2024 | 16% | 1% | Mid-Market/Enterprise, 33% | 18% | 29% | 23% |
| Jan 2024 | 20% | 1% | Mid-Market/Enterprise, 33% | 20% | 30% | 26% |
| Dec 2023 | 13% | 1% | Mid-Market/Enterprise, 33% | 22% | 30% | 27% |
| Nov 2023 | 29% | 1% | Mid-Market/Enterprise, 31% | 25% | 31% | 28% |