Hex
12%
arrow_upward2% YoY
#2
Summary
- Hex ranks #2 within the Business Intelligence category, maintaining its position month-over-month.
- As of December 2025, 12% of organizations who have a vendor in the Business Intelligence category use Hex: up 2 percentage points from last year.
- Hex has the highest adoption among micro-SMB companies (16%), compared to small-to-medium businesses (12%), mid-market (11%), and enterprise (13%).
- Hex key capabilities include collaborative data notebooks, SQL-based analytics, and interactive visualization tools, supporting data exploration and business intelligence workflows.
Key stats
12%
arrow_upward2% YoY
Mid-Market, 49%
26%
20%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 12% |
| Mid-market | 11% |
| Enterprise | 13% |
About Hex
Hex is a collaborative data workspace that makes it easy to explore data, build and share interactive analyses, and work together with your team.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Dec 2025 | 27% | 20% | Mid-Market, 49% | 13% | 11% | 9% |
| Nov 2025 | 20% | 20% | Mid-Market, 49% | 14% | 11% | 9% |
| Oct 2025 | 27% | 19% | Mid-Market, 51% | 15% | 11% | 9% |
| Sep 2025 | 20% | 19% | Mid-Market, 50% | 12% | 10% | 9% |
| Aug 2025 | 21% | 19% | Mid-Market, 49% | 13% | 10% | 9% |
| Jul 2025 | 11% | 18% | Mid-Market, 49% | 13% | 10% | 8% |
| Jun 2025 | 24% | 21% | Mid-Market, 53% | 13% | 9% | 9% |
| May 2025 | 15% | 14% | Mid-Market, 52% | 9% | 9% | 8% |
| Apr 2025 | 18% | 14% | Mid-Market, 54% | 10% | 10% | 8% |
| Mar 2025 | 18% | 11% | Mid-Market, 54% | 11% | 10% | 8% |
| Feb 2025 | 27% | 13% | Mid-Market, 58% | 10% | 11% | 8% |
| Jan 2025 | 26% | 8% | Mid-Market, 58% | 8% | 11% | 8% |
| Dec 2024 | 15% | 8% | Mid-Market, 57% | 7% | 11% | 8% |
| Nov 2024 | 23% | 9% | Mid-Market, 62% | 8% | 11% | 8% |
| Oct 2024 | 14% | 10% | Mid-Market, 62% | 6% | 11% | 8% |
| Sep 2024 | 11% | 11% | Mid-Market, 61% | 6% | 11% | 8% |
| Aug 2024 | 15% | 9% | Mid-Market, 60% | 6% | 11% | 8% |
| Jul 2024 | 17% | 11% | Mid-Market, 66% | 7% | 11% | 8% |
| Jun 2024 | 19% | 5% | Mid-Market, 68% | 4% | 11% | 8% |
| May 2024 | 11% | 6% | Mid-Market, 68% | 4% | 12% | 8% |
| Apr 2024 | 14% | 13% | Mid-Market, 67% | 4% | 13% | 8% |
| Mar 2024 | 11% | 11% | Mid-Market, 68% | 5% | 13% | 8% |
| Feb 2024 | 14% | — | Mid-Market, 67% | 5% | 14% | 8% |
| Jan 2024 | 21% | — | Mid-Market, 66% | 6% | 13% | 9% |