43%
-12% YoY
#1
Summary
- Tableau ranks #1 within the Business Intelligence category, maintaining its position month-over-month.
- As of October 2025, 43% of organizations who have a vendor in the Business Intelligence category use Tableau: down 12 percentage points from last year.
- Tableau has the highest adoption among enterprise companies (50%), compared to mid-market (46%), small-to-medium businesses (47%), and micro-SMB (29%).
- Tableau key capabilities include advanced data visualization, interactive dashboards, and enterprise-grade analytics, supporting comprehensive business intelligence and data analysis at scale.
Key stats
43%
-12% YoY
Mid-Market/Enterprise, 44%
#1
6%
38%
5%
#5
#1
#6
Breakdown by company size
| Company size | Adoption rate |
|---|---|
| SMB | 47% |
| Mid-market | 46% |
| Enterprise | 50% |
About Tableau
Websitetableau.com
Tableau is a data visualization platform that helps people see and understand their data. It offers interactive dashboards and powerful analytics for organizations of any size.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New Adopter Share | Competitor Switch Rate | Dominant FTE Segment | Adoption Rate (Enterprise) | Adoption Rate (Mid-Market) | Adoption Rate (SMB) |
|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 5% | Mid-Market/Enterprise, 44% | 50% | 46% | 47% |
| Sep 2025 | 39% | 5% | Mid-Market/Enterprise, 43% | 49% | 47% | 48% |
| Aug 2025 | 41% | 5% | Mid-Market/Enterprise, 41% | 47% | 48% | 49% |
| Jul 2025 | 45% | 5% | Mid-Market/Enterprise, 41% | 47% | 48% | 50% |
| Jun 2025 | 38% | 4% | Mid-Market/Enterprise, 40% | 46% | 50% | 51% |
| May 2025 | 44% | 5% | Mid-Market/Enterprise, 40% | 50% | 50% | 53% |
| Apr 2025 | 50% | 4% | Mid-Market/Enterprise, 40% | 52% | 52% | 54% |
| Mar 2025 | 41% | 4% | Mid-Market/Enterprise, 40% | 58% | 53% | 55% |
| Feb 2025 | 46% | 4% | Mid-Market/Enterprise, 39% | 60% | 55% | 57% |
| Jan 2025 | 39% | 4% | Mid-Market/Enterprise, 38% | 65% | 55% | 57% |
| Dec 2024 | 65% | 3% | Mid-Market/Enterprise, 39% | 63% | 57% | 60% |
| Nov 2024 | 48% | 3% | Mid-Market/Enterprise, 38% | 67% | 57% | 59% |
| Oct 2024 | 57% | 3% | Mid-Market/Enterprise, 39% | 68% | 56% | 59% |
| Sep 2024 | 49% | 3% | Mid-Market/Enterprise, 39% | 68% | 56% | 59% |
| Aug 2024 | 56% | 3% | Mid-Market/Enterprise, 39% | 65% | 57% | 59% |
| Jul 2024 | 54% | 2% | Mid-Market/Enterprise, 40% | 64% | 57% | 58% |
| Jun 2024 | 52% | 2% | Mid-Market/Enterprise, 40% | 62% | 57% | 57% |
| May 2024 | 67% | 2% | Mid-Market/Enterprise, 38% | 62% | 56% | 58% |
| Apr 2024 | 62% | 2% | Mid-Market/Enterprise, 38% | 62% | 53% | 58% |
| Mar 2024 | 77% | 1% | Mid-Market/Enterprise, 37% | 58% | 51% | 57% |
| Feb 2024 | 57% | 2% | Mid-Market/Enterprise, 38% | 55% | 47% | 56% |
| Jan 2024 | 58% | 1% | Mid-Market/Enterprise, 38% | 60% | 47% | 53% |
| Dec 2023 | 71% | 1% | Mid-Market/Enterprise, 39% | 67% | 47% | 51% |
| Nov 2023 | 49% | 1% | Mid-Market/Enterprise, 40% | 63% | 46% | 49% |