Tableau
workspace_premiumMost adopted
22%
arrow_downward5% YoY
#1
Summary
- Tableau ranks #1 within the Business Intelligence category, maintaining its position month-over-month.
- As of January 2026, 22% of organizations who have a vendor in the Business Intelligence category use Tableau: down 5 percentage points from last year.
- Tableau has the highest adoption among mid-market companies (25%), compared to enterprise (21%), small-to-medium businesses (20%), and micro-SMB (16%).
- Tableau key capabilities include advanced data visualization, interactive dashboards, and enterprise-grade analytics, supporting comprehensive business intelligence and data analysis at scale.
Key stats
22%
arrow_downward5% YoY
Mid-Market, 56%
40%
15%
#1
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 20% |
| Mid-market | 25% |
| Enterprise | 21% |
About Tableau
Tableau is a data visualization platform that helps people see and understand their data. It offers interactive dashboards and powerful analytics for organizations of any size.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|
| Jan 2026 | 20% | 23% | 25% | 20% |
| Dec 2025 | 19% | 25% | 26% | 20% |
| Nov 2025 | 22% | 24% | 27% | 21% |
| Oct 2025 | 22% | 25% | 27% | 22% |
| Sep 2025 | 21% | 25% | 27% | 22% |
| Aug 2025 | 23% | 22% | 28% | 23% |
| Jul 2025 | 24% | 21% | 27% | 24% |
| Jun 2025 | 20% | 19% | 28% | 24% |
| May 2025 | 23% | 19% | 28% | 25% |
| Apr 2025 | 26% | 20% | 29% | 26% |
| Mar 2025 | 27% | 21% | 29% | 27% |
| Feb 2025 | 20% | 24% | 30% | 28% |
| Jan 2025 | 30% | 21% | 30% | 28% |
| Dec 2024 | 26% | 19% | 31% | 29% |
| Nov 2024 | 21% | 21% | 31% | 30% |
| Oct 2024 | 33% | 21% | 32% | 31% |
| Sep 2024 | 21% | 21% | 32% | 31% |
| Aug 2024 | 29% | 21% | 32% | 32% |
| Jul 2024 | 25% | 20% | 33% | 32% |
| Jun 2024 | 33% | 19% | 32% | 31% |
| May 2024 | 40% | 20% | 32% | 30% |
| Apr 2024 | 38% | 21% | 31% | 30% |
| Mar 2024 | 46% | 19% | 31% | 29% |
| Feb 2024 | 34% | 17% | 30% | 27% |
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