Tableau
workspace_premiumMost adopted
switch_access_shortcutMost switched to
29%
arrow_downward5% YoY
#1
Summary
- Tableau ranks #1 within the Business Intelligence category, maintaining its position month-over-month.
- As of July 2026, 29% of organizations who have a vendor in the Business Intelligence category use Tableau: down 5 percentage points from last year.
- Tableau has the highest adoption among mid-market companies (33%), compared to enterprise (32%), small-to-medium businesses (26%), and micro-SMB (19%).
- Tableau key capabilities include advanced data visualization, interactive dashboards, and enterprise-grade analytics, supporting comprehensive business intelligence and data analysis at scale.
Are businesses buying Tableau?
Key stats
29%
arrow_downward5% YoY
Mid-Market, 55%
24%
20%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 26% |
| Mid-market | 33% |
| Enterprise | 32% |
About Tableau
Tableau is a data visualization platform that helps people see and understand their data. It offers interactive dashboards and powerful analytics for organizations of any size.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jun 2026 | 24% | 20% | Mid-Market, 55% | 32% | 33% | 26% |
| May 2026 | 32% | 21% | Mid-Market, 55% | 30% | 33% | 27% |
| Apr 2026 | 40% | 21% | Mid-Market, 55% | 32% | 34% | 27% |
| Mar 2026 | 28% | 20% | Mid-Market, 57% | 31% | 34% | 27% |
| Feb 2026 | 43% | 21% | Mid-Market, 59% | 31% | 34% | 28% |
| Jan 2026 | 26% | 22% | Mid-Market, 60% | 28% | 33% | 28% |
| Dec 2025 | 27% | 23% | Mid-Market, 60% | 29% | 35% | 29% |
| Nov 2025 | 26% | 22% | Mid-Market, 61% | 27% | 36% | 30% |
| Oct 2025 | 30% | 24% | Mid-Market, 61% | 27% | 36% | 30% |
| Sep 2025 | 32% | 24% | Mid-Market, 63% | 27% | 36% | 32% |
| Aug 2025 | 33% | 23% | Mid-Market, 64% | 25% | 37% | 32% |
| Jul 2025 | 40% | 23% | Mid-Market, 64% | 24% | 36% | 33% |
| Jun 2025 | 31% | 23% | Mid-Market, 62% | 24% | 36% | 33% |
| May 2025 | 36% | 28% | Mid-Market, 62% | 24% | 37% | 34% |
| Apr 2025 | 40% | 28% | Mid-Market, 63% | 28% | 38% | 34% |
| Mar 2025 | 40% | 30% | Mid-Market, 60% | 29% | 38% | 34% |
| Feb 2025 | 41% | 31% | Mid-Market, 61% | 34% | 37% | 34% |
| Jan 2025 | 35% | 31% | Mid-Market, 61% | 32% | 37% | 35% |
| Dec 2024 | 46% | 31% | Mid-Market, 60% | 30% | 38% | 36% |
| Nov 2024 | 29% | 32% | Mid-Market, 59% | 33% | 39% | 36% |
| Oct 2024 | 47% | 27% | Mid-Market, 59% | 38% | 39% | 36% |
| Sep 2024 | 34% | 30% | Mid-Market, 58% | 36% | 40% | 36% |
| Aug 2024 | 44% | 34% | Mid-Market, 59% | 36% | 40% | 36% |
| Jul 2024 | 38% | 28% | Mid-Market, 60% | 35% | 39% | 35% |
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