Tableau
workspace_premiumMost adopted
32%
arrow_downward10% YoY
#1
Summary
- Tableau ranks #1 within the Business Intelligence category, maintaining its position month-over-month.
- As of April 2026, 32% of organizations who have a vendor in the Business Intelligence category use Tableau: down 10 percentage points from last year.
- Tableau has the highest adoption among mid-market companies (37%), compared to enterprise (34%), small-to-medium businesses (30%), and micro-SMB (22%).
- Tableau key capabilities include advanced data visualization, interactive dashboards, and enterprise-grade analytics, supporting comprehensive business intelligence and data analysis at scale.
Are businesses buying Tableau?
Key stats
32%
arrow_downward10% YoY
19%
#2
#9
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 30% |
| Mid-market | 37% |
| Enterprise | 34% |
About Tableau
Tableau is a data visualization platform that helps people see and understand their data. It offers interactive dashboards and powerful analytics for organizations of any size.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|
| Mar 2026 | 19% | 34% | 37% | 30% |
| Feb 2026 | 28% | 34% | 37% | 30% |
| Jan 2026 | 17% | 35% | 37% | 30% |
| Dec 2025 | 15% | 36% | 39% | 31% |
| Nov 2025 | 20% | 36% | 40% | 33% |
| Oct 2025 | 18% | 37% | 41% | 34% |
| Sep 2025 | 15% | 35% | 41% | 35% |
| Aug 2025 | 16% | 31% | 42% | 37% |
| Jul 2025 | 21% | 30% | 42% | 39% |
| Jun 2025 | 18% | 29% | 43% | 39% |
| May 2025 | 22% | 29% | 42% | 40% |
| Apr 2025 | 25% | 31% | 44% | 41% |
| Mar 2025 | 23% | 33% | 44% | 42% |
| Feb 2025 | 19% | 38% | 44% | 43% |
| Jan 2025 | 28% | 35% | 44% | 43% |
| Dec 2024 | 24% | 32% | 45% | 44% |
| Nov 2024 | 20% | 38% | 46% | 44% |
| Oct 2024 | 29% | 38% | 46% | 45% |
| Sep 2024 | 19% | 36% | 47% | 45% |
| Aug 2024 | 26% | 36% | 47% | 46% |
| Jul 2024 | 23% | 35% | 47% | 45% |
| Jun 2024 | 30% | 33% | 47% | 44% |
| May 2024 | 36% | 33% | 46% | 42% |
| Apr 2024 | 33% | 33% | 44% | 42% |
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