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Power BI

Updated Jan 30, 2026
10%
#3

Summary

  • Power BI ranks #3 within the Business Intelligence category, maintaining its position month-over-month.
  • As of December 2025, 10% of organizations who have a vendor in the Business Intelligence category use Power BI: unchanged at < 1 percentage points from last year.
  • Power BI has the highest adoption among enterprise companies (30%), compared to mid-market (15%), small-to-medium businesses (7%), and micro-SMB (5%).
  • Power BI key capabilities include interactive dashboards, data visualization tools, and Microsoft ecosystem integration, supporting enterprise-scale business intelligence and reporting workflows.

Key stats

10%
-0% YoY
Enterprise, 54%
2%
3%
#6
#8

Adoption Rates by company size

Company sizeAdoption rate
SMB7%
Mid-market15%
Enterprise30%

About Power BI

Power BI is Microsoft's business analytics service that enables users to visualize data and share insights across their organization. It connects to hundreds of data sources to create interactive reports and dashboards.

See all vendors in Business Intelligence
Don’t miss key shifts in business spend.

About this data

These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.

DateNew adopter shareCompetitor switch rateDominant FTE segmentAdoption rate (Enterprise)Adoption rate (Mid-Market)Adoption rate (SMB)
Dec 20251%3%Mid-Market, 61%35%21%14%
Nov 20258%3%Mid-Market, 49%36%21%14%
Oct 20254%3%Enterprise, 60%37%22%14%
Sep 20255%2%Enterprise, 72%42%23%15%
Aug 20253%Enterprise, 72%44%22%16%
Jul 20252%3%Mid-Market, 96%43%22%15%
Jun 20253%Mid-Market, 96%40%23%15%
May 20253%Mid-Market, 97%38%22%15%
Apr 20253%Mid-Market, 97%33%22%15%
Mar 20254%Mid-Market, 97%33%22%15%
Feb 20255%Mid-Market, 97%32%22%15%
Jan 20256%Mid-Market, 97%33%23%14%
Dec 20246%Mid-Market, 97%29%22%14%
Nov 20247%Mid-Market, 97%24%23%13%
Oct 20248%Mid-Market, 97%12%22%13%
Sep 20242%8%Mid-Market, 95%16%21%12%
Aug 20246%Mid-Market, 95%16%22%12%
Jul 20242%7%Mid-Market, 100%17%22%12%
Jun 2024Mid-Market, 100%15%22%10%
May 20241%15%22%11%

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