14%
arrow_upward3% YoY
#3
Summary
- Klaviyo ranks #3 within the Email Marketing category, maintaining its position month-over-month.
- As of January 2026, 14% of organizations who have a vendor in the Email Marketing category use Klaviyo: up 3 percentage points from last year.
- Klaviyo has the highest adoption among small-to-medium businesses (15%), compared to mid-market (11%), enterprise (7%), and micro-SMB (15%).
- Klaviyo key capabilities include advanced segmentation, automated email and SMS workflows, and revenue attribution analytics, supporting data-driven ecommerce lifecycle marketing.
Key stats
14%
arrow_upward3% YoY
Mid-Market, 43%
11%
20%
#3
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 15% |
| Mid-market | 11% |
| Enterprise | 7% |
About Klaviyo
Klaviyo is a B2C CRM platform that unifies marketing, service, and analytics with AI-powered automation across email, SMS, and WhatsApp channels for customer engagement.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 11% | 20% | Mid-Market, 43% | 7% | 11% | 15% |
| Dec 2025 | 12% | 21% | Mid-Market, 42% | 6% | 11% | 15% |
| Nov 2025 | 9% | 21% | Mid-Market, 42% | 7% | 11% | 15% |
| Oct 2025 | 12% | 21% | Mid-Market, 42% | 7% | 11% | 15% |
| Sep 2025 | 15% | 20% | Mid-Market, 43% | 7% | 11% | 15% |
| Aug 2025 | 20% | 19% | Mid-Market, 43% | 7% | 11% | 15% |
| Jul 2025 | 14% | 19% | Mid-Market, 43% | 7% | 11% | 13% |
| Jun 2025 | 12% | 19% | Mid-Market, 42% | 7% | 10% | 13% |
| May 2025 | 15% | 19% | Mid-Market, 43% | 7% | 10% | 13% |
| Apr 2025 | 22% | 19% | Mid-Market, 41% | 8% | 10% | 13% |
| Mar 2025 | 17% | 18% | Mid-Market, 42% | 7% | 9% | 12% |
| Feb 2025 | 11% | 18% | Mid-Market, 40% | 7% | 8% | 12% |
| Jan 2025 | 12% | 17% | Mid-Market, 41% | 7% | 8% | 12% |
| Dec 2024 | 10% | 17% | Mid-Market, 41% | 6% | 8% | 12% |
| Nov 2024 | 7% | 15% | Mid-Market, 40% | 6% | 8% | 12% |
| Oct 2024 | 9% | 14% | SMB, 40% | 6% | 8% | 12% |
| Sep 2024 | 10% | 15% | Mid-Market, 40% | 6% | 8% | 12% |
| Aug 2024 | 9% | 14% | SMB, 42% | 6% | 8% | 12% |
| Jul 2024 | 10% | 12% | SMB, 42% | 5% | 7% | 12% |
| Jun 2024 | 10% | 10% | SMB, 42% | 5% | 7% | 12% |
| May 2024 | 8% | 10% | SMB, 42% | 6% | 7% | 12% |
| Apr 2024 | 9% | 8% | SMB, 43% | 5% | 7% | 12% |
| Mar 2024 | 11% | 3% | SMB, 44% | 5% | 7% | 13% |
| Feb 2024 | 9% | 6% | SMB, 44% | 5% | 7% | 13% |
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