5%
1% YoY
#3
Summary
- Klaviyo ranks #3 within the Email Marketing category, maintaining its position month-over-month.
- As of October 2026, 5% of organizations who have a vendor in the Email Marketing category use Klaviyo: down < 1 percentage points from last year.
- Klaviyo has the highest adoption among small-to-medium businesses (5%), compared to mid-market (5%), enterprise (4%), and micro-SMB (5%).
- Klaviyo key capabilities include advanced segmentation, automated email and SMS workflows, and revenue attribution analytics, supporting data-driven ecommerce lifecycle marketing.
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Key stats
5%
1% YoY
Mid-Market, 49%
2%
8%
#4
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 5% |
| Mid-market | 5% |
| Enterprise | 4% |
About Klaviyo
Klaviyo is a B2C CRM platform that unifies marketing, service, and analytics with AI-powered automation across email, SMS, and WhatsApp channels for customer engagement.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 2% | 8% | Mid-Market, 49% | 4% | 5% | 5% |
| Aug 2026 | 3% | 8% | Mid-Market, 49% | 4% | 5% | 6% |
| Jul 2026 | 4% | 8% | Mid-Market, 49% | 3% | 5% | 6% |
| Jun 2026 | 2% | 8% | Mid-Market, 49% | 3% | 5% | 6% |
| May 2026 | 3% | 8% | Mid-Market, 50% | 4% | 5% | 6% |
| Apr 2026 | 3% | 8% | Mid-Market, 49% | 4% | 6% | 6% |
| Mar 2026 | 4% | 8% | Mid-Market, 49% | 4% | 5% | 6% |
| Feb 2026 | 3% | 7% | Mid-Market, 49% | 4% | 5% | 6% |
| Jan 2026 | 3% | 7% | Mid-Market, 49% | 4% | 5% | 6% |
| Dec 2025 | 3% | 7% | Mid-Market, 49% | 4% | 5% | 6% |
| Nov 2025 | 3% | 7% | Mid-Market, 49% | 4% | 5% | 6% |
| Oct 2025 | 3% | 7% | Mid-Market, 48% | 4% | 5% | 6% |
| Sep 2025 | 5% | 7% | Mid-Market, 50% | 4% | 5% | 7% |
| Aug 2025 | 5% | 7% | Mid-Market, 50% | 3% | 5% | 6% |
| Jul 2025 | 4% | 6% | Mid-Market, 49% | 3% | 5% | 6% |
| Jun 2025 | 4% | 6% | Mid-Market, 49% | 3% | 5% | 6% |
| May 2025 | 4% | 5% | Mid-Market, 49% | 3% | 5% | 6% |
| Apr 2025 | 3% | 5% | Mid-Market, 47% | 3% | 5% | 6% |
| Mar 2025 | 2% | 5% | Mid-Market, 48% | 4% | 5% | 6% |
| Feb 2025 | 3% | 5% | Mid-Market, 47% | 3% | 5% | 7% |
| Jan 2025 | 4% | 5% | Mid-Market, 47% | 4% | 5% | 7% |
| Dec 2024 | 3% | 5% | Mid-Market, 47% | 3% | 5% | 7% |
| Nov 2024 | 4% | 5% | Mid-Market, 47% | 3% | 5% | 7% |
| Oct 2024 | 3% | 6% | Mid-Market, 47% | 3% | 5% | 7% |
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