Mailchimp
workspace_premiumMost adopted
switch_access_shortcutMost switched to
67%
arrow_upward0% YoY
#1
Summary
- Mailchimp ranks #1 within the Email Marketing category, maintaining its position month-over-month.
- As of June 2026, 67% of organizations who have a vendor in the Email Marketing category use Mailchimp: up < 1 percentage points from last year.
- Mailchimp has the highest adoption among enterprise companies (74%), compared to mid-market (67%), small-to-medium businesses (66%), and micro-SMB (67%).
- Mailchimp key capabilities include drag-and-drop email builder, audience segmentation, and marketing automation workflows, supporting comprehensive email marketing for small to medium businesses.
Are businesses buying Mailchimp?
Key stats
67%
arrow_upward0% YoY
Mid-Market, 45%
64%
37%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 66% |
| Mid-market | 67% |
| Enterprise | 74% |
About Mailchimp
Mailchimp is an email and SMS marketing platform that enables businesses to create campaigns, automate customer engagement, and analyze performance using AI-powered tools and predictive segmentation.
Similar solutions
Don’t miss key shifts in business spend.
Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| May 2026 | 64% | 37% | Mid-Market, 45% | 74% | 67% | 66% |
| Apr 2026 | 69% | 38% | Mid-Market, 46% | 73% | 67% | 67% |
| Mar 2026 | 64% | 38% | Mid-Market, 45% | 72% | 67% | 66% |
| Feb 2026 | 67% | 39% | Mid-Market, 45% | 73% | 67% | 66% |
| Jan 2026 | 69% | 39% | Mid-Market, 45% | 72% | 66% | 66% |
| Dec 2025 | 71% | 40% | Mid-Market, 46% | 73% | 67% | 66% |
| Nov 2025 | 64% | 40% | Mid-Market, 46% | 72% | 66% | 66% |
| Oct 2025 | 66% | 40% | Mid-Market, 46% | 73% | 66% | 66% |
| Sep 2025 | 62% | 41% | Mid-Market, 45% | 75% | 66% | 66% |
| Aug 2025 | 62% | 40% | Mid-Market, 45% | 75% | 66% | 66% |
| Jul 2025 | 64% | 41% | Mid-Market, 45% | 74% | 67% | 66% |
| Jun 2025 | 69% | 41% | Mid-Market, 45% | 75% | 67% | 66% |
| May 2025 | 62% | 42% | Mid-Market, 45% | 75% | 67% | 66% |
| Apr 2025 | 60% | 41% | Mid-Market, 46% | 73% | 67% | 67% |
| Mar 2025 | 67% | 43% | Mid-Market, 46% | 72% | 68% | 67% |
| Feb 2025 | 68% | 42% | Mid-Market, 46% | 71% | 68% | 67% |
| Jan 2025 | 63% | 43% | Mid-Market, 48% | 71% | 68% | 67% |
| Dec 2024 | 68% | 42% | Mid-Market, 49% | 70% | 68% | 67% |
| Nov 2024 | 70% | 42% | Mid-Market, 49% | 67% | 69% | 67% |
| Oct 2024 | 65% | 42% | Mid-Market, 49% | 67% | 68% | 67% |
| Sep 2024 | 68% | 40% | Mid-Market, 49% | 65% | 69% | 67% |
| Aug 2024 | 65% | 37% | Mid-Market, 48% | 64% | 68% | 66% |
| Jul 2024 | 70% | 41% | Mid-Market, 48% | 66% | 68% | 66% |
| Jun 2024 | 64% | 54% | Mid-Market, 49% | 66% | 68% | 66% |
Have feedback?
Share your feedback, suggest improvements, or tell us what vendors you'd like to see covered next.