23%
3% YoY
#2
Summary
- Mailchimp ranks #2 within the Email Marketing category, maintaining its position month-over-month.
- As of October 2026, 23% of organizations who have a vendor in the Email Marketing category use Mailchimp: down 3 percentage points from last year.
- Mailchimp has the highest adoption among enterprise companies (27%), compared to mid-market (25%), small-to-medium businesses (22%), and micro-SMB (21%).
- Mailchimp key capabilities include drag-and-drop email builder, audience segmentation, and marketing automation workflows, supporting comprehensive email marketing for small to medium businesses.
Are businesses buying Mailchimp?
Add this chart to your website.
Key stats
23%
3% YoY
Mid-Market, 46%
10%
32%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 22% |
| Mid-market | 25% |
| Enterprise | 27% |
About Mailchimp
Mailchimp is an email and SMS marketing platform that enables businesses to create campaigns, automate customer engagement, and analyze performance using AI-powered tools and predictive segmentation.
Don’t miss key shifts in business spend.
Similar solutions
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 10% | 32% | Mid-Market, 46% | 27% | 25% | 22% |
| Aug 2026 | 12% | 32% | Mid-Market, 46% | 27% | 26% | 22% |
| Jul 2026 | 12% | 33% | Mid-Market, 46% | 27% | 26% | 22% |
| Jun 2026 | 8% | 33% | Mid-Market, 47% | 28% | 26% | 23% |
| May 2026 | 16% | 33% | Mid-Market, 47% | 28% | 26% | 23% |
| Apr 2026 | 16% | 33% | Mid-Market, 47% | 27% | 26% | 24% |
| Mar 2026 | 13% | 33% | Mid-Market, 47% | 27% | 26% | 24% |
| Feb 2026 | 16% | 33% | Mid-Market, 47% | 28% | 27% | 24% |
| Jan 2026 | 16% | 32% | Mid-Market, 47% | 28% | 27% | 24% |
| Dec 2025 | 16% | 32% | Mid-Market, 47% | 29% | 27% | 24% |
| Nov 2025 | 10% | 32% | Mid-Market, 48% | 28% | 27% | 24% |
| Oct 2025 | 15% | 32% | Mid-Market, 48% | 29% | 27% | 25% |
| Sep 2025 | 18% | 31% | Mid-Market, 47% | 29% | 27% | 25% |
| Aug 2025 | 19% | 26% | Mid-Market, 47% | 30% | 27% | 25% |
| Jul 2025 | 18% | 25% | Mid-Market, 47% | 30% | 27% | 25% |
| Jun 2025 | 19% | 24% | Mid-Market, 47% | 30% | 27% | 25% |
| May 2025 | 15% | 23% | Mid-Market, 47% | 30% | 27% | 25% |
| Apr 2025 | 8% | 22% | Mid-Market, 48% | 30% | 28% | 25% |
| Mar 2025 | 7% | 23% | Mid-Market, 48% | 30% | 28% | 26% |
| Feb 2025 | 16% | 27% | Mid-Market, 48% | 29% | 29% | 29% |
| Jan 2025 | 14% | 26% | Mid-Market, 50% | 30% | 29% | 29% |
| Dec 2024 | 16% | 26% | Mid-Market, 50% | 28% | 30% | 30% |
| Nov 2024 | 20% | 25% | Mid-Market, 50% | 26% | 30% | 30% |
| Oct 2024 | 17% | 23% | Mid-Market, 51% | 26% | 30% | 30% |
Have feedback?
Share your feedback, suggest improvements, or tell us what vendors you'd like to see covered next.