Mailchimp
workspace_premiumMost adopted
switch_access_shortcutMost switched to
53%
arrow_downward9% YoY
#1
Summary
- Mailchimp ranks #1 within the Email Marketing category, maintaining its position month-over-month.
- As of December 2025, 53% of organizations who have a vendor in the Email Marketing category use Mailchimp: down 9 percentage points from last year.
- Mailchimp has the highest adoption among enterprise companies (56%), compared to mid-market (52%), small-to-medium businesses (53%), and micro-SMB (53%).
- Mailchimp key capabilities include drag-and-drop email builder, audience segmentation, and marketing automation workflows, supporting comprehensive email marketing for small to medium businesses.
Key stats
53%
arrow_downward9% YoY
Mid-Market, 41%
58%
33%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 53% |
| Mid-market | 52% |
| Enterprise | 56% |
About Mailchimp
Mailchimp is an email and SMS marketing platform that enables businesses to create campaigns, automate customer engagement, and analyze performance using AI-powered tools and predictive segmentation.
Similar solutions
Don’t miss key shifts in business spend.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Dec 2025 | 58% | 33% | Mid-Market, 41% | 56% | 52% | 53% |
| Nov 2025 | 61% | 32% | Mid-Market, 42% | 55% | 51% | 53% |
| Oct 2025 | 56% | 32% | Mid-Market, 41% | 58% | 53% | 55% |
| Sep 2025 | 43% | 33% | Mid-Market, 41% | 59% | 53% | 55% |
| Aug 2025 | 51% | 36% | Mid-Market, 41% | 60% | 53% | 57% |
| Jul 2025 | 56% | 36% | Mid-Market, 41% | 61% | 55% | 60% |
| Jun 2025 | 62% | 36% | Mid-Market, 41% | 63% | 56% | 61% |
| May 2025 | 57% | 36% | Mid-Market, 42% | 62% | 56% | 61% |
| Apr 2025 | 48% | 36% | Mid-Market, 43% | 62% | 56% | 61% |
| Mar 2025 | 62% | 37% | Mid-Market, 43% | 59% | 57% | 61% |
| Feb 2025 | 64% | 37% | Mid-Market, 44% | 60% | 57% | 61% |
| Jan 2025 | 59% | 37% | Mid-Market, 45% | 61% | 56% | 61% |
| Dec 2024 | 63% | 36% | Mid-Market, 46% | 54% | 57% | 61% |
| Nov 2024 | 60% | 35% | Mid-Market, 46% | 53% | 58% | 62% |
| Oct 2024 | 61% | 35% | Mid-Market, 46% | 52% | 57% | 61% |
| Sep 2024 | 57% | 32% | Mid-Market, 46% | 51% | 57% | 61% |
| Aug 2024 | 59% | 28% | Mid-Market, 45% | 53% | 56% | 61% |
| Jul 2024 | 64% | 27% | Mid-Market, 45% | 55% | 56% | 61% |
| Jun 2024 | 60% | 26% | Mid-Market, 45% | 53% | 56% | 60% |
| May 2024 | 61% | 25% | Mid-Market, 45% | 55% | 56% | 60% |
| Apr 2024 | 57% | 18% | Mid-Market, 45% | 57% | 56% | 60% |
| Mar 2024 | 63% | 21% | Mid-Market, 45% | 56% | 56% | 60% |
| Feb 2024 | 61% | 21% | Mid-Market, 46% | 57% | 56% | 61% |
| Jan 2024 | 64% | 28% | Mid-Market, 47% | 51% | 56% | 61% |