22%
1% YoY
#2
Summary
- Mailchimp ranks #2 within the Email Marketing category, maintaining its position month-over-month.
- As of August 2026, 22% of organizations who have a vendor in the Email Marketing category use Mailchimp: down 1 percentage points from last year.
- Mailchimp has the highest adoption among enterprise companies (26%), compared to mid-market (25%), small-to-medium businesses (21%), and micro-SMB (21%).
- Mailchimp key capabilities include drag-and-drop email builder, audience segmentation, and marketing automation workflows, supporting comprehensive email marketing for small to medium businesses.
Are businesses buying Mailchimp?
Key stats
22%
1% YoY
Mid-Market, 45%
12%
33%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 21% |
| Mid-market | 25% |
| Enterprise | 26% |
About Mailchimp
Mailchimp is an email and SMS marketing platform that enables businesses to create campaigns, automate customer engagement, and analyze performance using AI-powered tools and predictive segmentation.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jul 2026 | 12% | 33% | Mid-Market, 45% | 26% | 25% | 21% |
| Jun 2026 | 9% | 33% | Mid-Market, 46% | 26% | 25% | 21% |
| May 2026 | 16% | 33% | Mid-Market, 46% | 26% | 25% | 22% |
| Apr 2026 | 14% | 34% | Mid-Market, 46% | 25% | 25% | 22% |
| Mar 2026 | 13% | 34% | Mid-Market, 46% | 25% | 25% | 22% |
| Feb 2026 | 15% | 34% | Mid-Market, 46% | 26% | 25% | 22% |
| Jan 2026 | 14% | 34% | Mid-Market, 46% | 26% | 25% | 22% |
| Dec 2025 | 15% | 34% | Mid-Market, 46% | 27% | 26% | 22% |
| Nov 2025 | 11% | 33% | Mid-Market, 47% | 26% | 25% | 22% |
| Oct 2025 | 15% | 34% | Mid-Market, 47% | 27% | 26% | 23% |
| Sep 2025 | 13% | 34% | Mid-Market, 46% | 26% | 26% | 23% |
| Aug 2025 | 15% | 34% | Mid-Market, 46% | 27% | 26% | 23% |
| Jul 2025 | 15% | 33% | Mid-Market, 46% | 27% | 26% | 23% |
| Jun 2025 | 18% | 32% | Mid-Market, 46% | 27% | 26% | 23% |
| May 2025 | 12% | 32% | Mid-Market, 46% | 27% | 26% | 23% |
| Apr 2025 | 10% | 31% | Mid-Market, 47% | 27% | 26% | 23% |
| Mar 2025 | 10% | 32% | Mid-Market, 47% | 26% | 27% | 24% |
| Feb 2025 | 16% | 34% | Mid-Market, 47% | 26% | 27% | 25% |
| Jan 2025 | 14% | 34% | Mid-Market, 49% | 26% | 27% | 25% |
| Dec 2024 | 15% | 36% | Mid-Market, 50% | 24% | 28% | 26% |
| Nov 2024 | 18% | 35% | Mid-Market, 50% | 22% | 28% | 26% |
| Oct 2024 | 16% | 34% | Mid-Market, 51% | 22% | 28% | 26% |
| Sep 2024 | 18% | 35% | Mid-Market, 50% | 22% | 28% | 26% |
| Aug 2024 | 15% | 30% | Mid-Market, 50% | 22% | 27% | 26% |
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