Mailchimp
workspace_premiumMost adopted
switch_access_shortcutMost switched to
68%
arrow_downward5% YoY
#1
Summary
- Mailchimp ranks #1 within the Email Marketing category, maintaining its position month-over-month.
- As of April 2026, 68% of organizations who have a vendor in the Email Marketing category use Mailchimp: down 5 percentage points from last year.
- Mailchimp has the highest adoption among enterprise companies (73%), compared to mid-market (69%), small-to-medium businesses (68%), and micro-SMB (68%).
- Mailchimp key capabilities include drag-and-drop email builder, audience segmentation, and marketing automation workflows, supporting comprehensive email marketing for small to medium businesses.
Are businesses buying Mailchimp?
Key stats
68%
arrow_downward5% YoY
Mid-Market, 45%
62%
34%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 68% |
| Mid-market | 69% |
| Enterprise | 73% |
About Mailchimp
Mailchimp is an email and SMS marketing platform that enables businesses to create campaigns, automate customer engagement, and analyze performance using AI-powered tools and predictive segmentation.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 62% | 34% | Mid-Market, 45% | 73% | 69% | 68% |
| Feb 2026 | 65% | 35% | Mid-Market, 45% | 73% | 69% | 68% |
| Jan 2026 | 66% | 34% | Mid-Market, 45% | 73% | 70% | 68% |
| Dec 2025 | 67% | 34% | Mid-Market, 45% | 75% | 69% | 68% |
| Nov 2025 | 58% | 34% | Mid-Market, 45% | 74% | 69% | 69% |
| Oct 2025 | 61% | 34% | Mid-Market, 45% | 76% | 69% | 69% |
| Sep 2025 | 53% | 35% | Mid-Market, 45% | 78% | 70% | 69% |
| Aug 2025 | 41% | 34% | Mid-Market, 45% | 77% | 70% | 70% |
| Jul 2025 | 63% | 34% | Mid-Market, 44% | 78% | 70% | 73% |
| Jun 2025 | 69% | 34% | Mid-Market, 44% | 80% | 71% | 73% |
| May 2025 | 66% | 34% | Mid-Market, 45% | 79% | 71% | 73% |
| Apr 2025 | 58% | 35% | Mid-Market, 46% | 79% | 71% | 73% |
| Mar 2025 | 68% | 36% | Mid-Market, 46% | 78% | 72% | 73% |
| Feb 2025 | 72% | 31% | Mid-Market, 46% | 78% | 72% | 73% |
| Jan 2025 | 66% | 31% | Mid-Market, 48% | 77% | 73% | 73% |
| Dec 2024 | 68% | 33% | Mid-Market, 49% | 74% | 73% | 73% |
| Nov 2024 | 74% | 33% | Mid-Market, 49% | 71% | 74% | 73% |
| Oct 2024 | 71% | 33% | Mid-Market, 49% | 70% | 73% | 73% |
| Sep 2024 | 74% | 31% | Mid-Market, 48% | 69% | 73% | 73% |
| Aug 2024 | 70% | 28% | Mid-Market, 48% | 71% | 73% | 73% |
| Jul 2024 | 71% | 28% | Mid-Market, 48% | 73% | 73% | 73% |
| Jun 2024 | 72% | 30% | Mid-Market, 48% | 72% | 73% | 73% |
| May 2024 | 71% | 30% | Mid-Market, 48% | 73% | 73% | 72% |
| Apr 2024 | 71% | 31% | Mid-Market, 48% | 76% | 74% | 72% |
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