Klaviyo alternatives: a data-backed comparison
Explore comprehensive data on top email marketing platforms to find the best Klaviyo alternatives for your business needs and budget constraints.
Best Klaviyo alternatives in 2025
Omnisend
Best for: Growing businesses that need user-friendly email marketing tools with room to scale from basic campaigns to advanced automation.
- All features available on every plan, including free
- eCommerce-specific functionality like product recommendations
- Integrated SMS marketing included in pricing
- Advanced automation with conditional logic on all plans
- Auto-branding from connected stores saves design time
- Lower email deliverability rate
- Fewer total integrations than Mailchimp
- Requires connecting a store before accessing all features
- Smaller user community and knowledge base
- Limited free plan capacity
Mailchimp
Best for: Organizations in their early to mid-growth phases, making it an attractive option for businesses planning to scale their email marketing efforts over time.
- Free plan for up to 500 contacts
- Powerful automation with Customer Journey Builder
- Comprehensive analytics with revenue tracking
- Strong e-commerce integration
- Advanced segmentation for targeting
- Multi-channel marketing (email, social, postcards)
- AI-driven insights and recommendations
- Steeper learning curve for advanced features
- Higher pricing at large contact volumes
- Limited support on lower-tier plans
- Fewer templates compared to Constant Contact
- Can get complex for simple email needs
ActiveCampaign
Best for: Startups and small teams seeking accessible marketing automation tools without enterprise-level complexity or pricing.
- User-friendly interface with intuitive automation builder
- Transparent, scalable pricing model
- Quick implementation and faster time-to-value
- Built-in CRM functionality without additional cost
- Extensive integration library with simpler setup
- Strong email deliverability performance
- Limited depth for complex enterprise requirements
- Fewer advanced ABM features for sophisticated B2B needs
- Less robust for multi-region global compliance
- Can become costly as contact lists grow significantly
- Limited content management capabilities
- Fewer options for complex approval workflows
SendGrid
Best for: Startups and small teams who need reliable email delivery infrastructure without complex enterprise requirements.
- Reliable for high-volume sending
- Developer-friendly API and docs
- Scales well with volume pricing
- Handles spikes smoothly - Advanced deliverability tools
- Weak marketing automation
- Interface not ideal for non-technical users
- Few templates and campaign flows
- Basic segmentation
- Rigid email editor compared to others
Constant Contact
Best for: Constant Contact is best for small businesses and nonprofits seeking user-friendly email marketing with excellent customer support and pre-built templates.
- Highly intuitive interface with minimal learning curve
- More affordable for small businesses
- Built-in event management tools
- Excellent customer support for non-technical users
- Quick implementation with ready-to-use templates
- Limited automation capabilities
- Basic segmentation lacks behavioral targeting
- Fewer ecommerce integrations
- Less detailed analytics and reporting
- Limited personalization features beyond basic merge tags
Criteria for evaluating Klaviyo alternatives
When comparing email marketing platforms, looking beyond surface features helps you find the solution that matches your business needs. Each platform has strengths that may align differently with your specific goals, team capabilities, and existing tech stack.
Integration capabilities
Your email marketing platform should integrate easily with the tools you already use, so you can work more efficiently and get a complete view of your customers. Look for compatibility with major e-commerce systems like Shopify, WooCommerce, or Magento. It should also connect well with your CRM and sales platforms to keep customer data synced. Integration with analytics tools is key for tracking performance, while access to a custom API gives you flexibility for unique setups. Social media connections are also useful for running coordinated multichannel campaigns.
Automation sophistication
Automation features can range from simple autoresponders to advanced, behavior-driven workflows. A good platform should support multi-step sequences triggered by customer actions or timing and branching logic that personalizes each journey. Pre-built templates for common flows like welcome emails or abandoned carts save time, while support for cross-channel automation, like combining email and SMS, adds reach. Testing tools are also important to fine-tune performance. Choose a platform that aligns with your strategy's complexity and your team's skills.
Analytics and reporting depth
Strong analytics and reporting tools give you more than surface-level metrics—they show you what’s working and why. You want clear revenue attribution that ties campaigns directly to sales, not just opens and clicks. The platform should break down performance across segments so you can understand how different customer groups respond and what drives long-term value. A/B testing should be built for optimization, and custom reports should highlight the KPIs that matter most to your business. The goal is insights that drive decisions, not just numbers.
Pricing structure and scalability
Pricing models can significantly impact your total cost as your business scales. Contact-based pricing can become costly as your list grows, while volume-based pricing might offer better value if your list is extensive but not heavily engaged. Watch for feature limits on lower-tier plans that might force you to upgrade. Additional costs like SMS credits or premium support can add up quickly, so keep that in mind. Also, consider contract terms and potential price hikes. Consider your current needs and future growth—frequent platform changes can be costly. The cheapest option often isn’t the best value.
Deliverability infrastructure
A great email is useless if it doesn’t land in the inbox. Look for platforms that offer dedicated IP options, especially if you’re sending high volumes. Authentication protocols like SPF, DKIM, and DMARC are crucial for verifying emails. List cleaning and engagement tools help maintain a strong sender reputation, while deliverability monitoring lets you track and optimize performance. Compliance features ensure proper permission and preference management. Platforms with a solid deliverability focus provide the infrastructure and guidance to ensure your emails consistently reach the right people.
How to choose the right alternative
Selecting the ideal Klaviyo alternative requires careful consideration of your business needs, marketing goals, and team capabilities. Follow these steps to make a data-informed decision that aligns with your situation.
Assess your business requirements
Begin by clearly defining what you need from an email marketing platform:
- Identify your primary marketing channels (email, SMS, push notifications) and whether you need integrated or separate solutions
- Determine your contact list size and projected growth over the next 12-24 months
- List specific automation workflows essential to your business model (abandoned carts, win-back campaigns, etc.)
- Consider the technical capabilities of your team and the need for user-friendly interfaces
- Evaluate regulatory compliance requirements for your industry and customer locations
Evaluate integration needs
Your marketing platform should fit seamlessly into your existing technology ecosystem:
- Document all current systems requiring direct integration (ecommerce platform, CRM, analytics tools)
- Identify how customer data needs to flow between systems and in what timeframes
- Consider future technology additions that might need integration support
- Determine whether you need native integrations or if API access is sufficient
- Assess the quality of integrations, not just their existence—how deep is the data exchange?
Compare pricing against value
Look beyond the advertised monthly cost to understand the true investment:
- Calculate total costs, including base subscription, additional contacts, SMS credits, and any feature add-ons
- Project costs at different growth stages based on the contact list expansion
- Compare feature availability across pricing tiers to identify potential upgrade requirements
- Consider implementation and training costs when switching platforms
- Evaluate ROI potential based on platform capabilities that directly impact revenue
Test user experience and support
Hands-on evaluation reveals practical usability that marketing specifications might miss:
- Take advantage of free trials to test key workflows with your actual marketing scenarios
- Involve team members who will use the platform daily in the evaluation process
- Test customer support responsiveness through multiple channels
- Explore knowledge bases, tutorials, and community resources
- Evaluate template quality and customization options against your brand requirements
Consider long-term partnership
Your email marketing platform should grow with your business:
- Research the company's product roadmap and recent development history
- Evaluate the vendor's financial stability and market position
- Check customer reviews specifically from businesses similar to yours
- Assess the availability of implementation assistance and strategic guidance
- Consider the ecosystem of agencies and consultants supporting the platform