Klaviyo vs. Omnisend: a data-backed comparison
Compare Klaviyo and Omnisend's pricing, features, and ideal use cases to determine which email marketing platform best suits your ecommerce business needs and growth objectives.
Klaviyo vs. Omnisend at a glance
Klaviyo and Omnisend are specialized email marketing platforms for ecommerce businesses, but they serve different needs and company sizes.
Klaviyo excels with data-driven marketing, sophisticated segmentation, and advanced analytics, making it ideal for larger businesses with complex marketing requirements.
Omnisend offers a more user-friendly approach with intuitive interfaces and pre-built workflows, appealing to small and medium-sized businesses prioritizing ease of use and quick implementation.
Metrics | Klaviyo | Omnisend |
|---|---|---|
Relative cost | 203% higher cost than category average | 136% higher cost than category average |
Adoption trend | 11% QoQ adoption growth | 16% QoQ adoption growth |
Primary user segment | – | – |
Best for | E-commerce businesses planning to scale their marketing sophistication and revenue over time. | Growing businesses that need user-friendly email marketing tools with room to scale from basic campaigns to advanced automation. |
Klaviyo overview
Klaviyo is an email and SMS marketing platform built for ecommerce businesses that prioritize data-driven marketing and cost control. It combines customer data and automation tools to create detailed segments based on behavior, purchases, and engagement.
Best suited for merchants looking to turn customer activity into targeted campaigns, Klaviyo connects data across touchpoints to support personalized messaging and measurable revenue growth.
Klaviyo key features
Features | Description |
|---|---|
Advanced Segmentation | Target audiences by browsing behavior and purchase history |
Predictive Analytics | Forecast customer lifetime value and churn risk |
Ecommerce Automations | Prebuilt flows for cart recovery, welcome series, and win-backs |
Email & SMS Campaigns | Manage both channels with unified analytics |
Web & Mobile Tracking | Capture on-site and in-app events to refine messaging |
Omnisend overview
Omnisend is a multi-channel marketing platform built for ecommerce businesses that want simple, effective automation. It brings email, SMS, and web push notifications together in one interface to support consistent messaging across customer touchpoints.
Best suited for teams without deep technical resources, Omnisend offers pre-built workflows, drag-and-drop editors, and ready-to-use templates, making it easy to launch campaigns quickly and drive business growth.
Omnisend key features
Features | Description |
|---|---|
eCommerce integration | One-click connection with major platforms, particularly strong with Shopify |
Product blocks | Dynamic product recommendations, carousels, and automated content insertion |
Advanced automation | Conditional branching logic workflows available on all plans including free |
SMS marketing | Integrated text messaging capabilities within the same platform |
Template library | 336 templates with full access on all plans |
Auto-branding | Automatically pulls store branding (logo, colors, fonts) into emails |
Interactive elements | Scratch cards, gift boxes, and other engagement-boosting components |
Real-time analytics | Direct attribution of sales to specific campaigns with revenue tracking, aiding in tracking e-commerce performance |
Pros and cons
Tool | Pros | Cons |
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Klaviyo |
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Omnisend |
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Use case scenarios
Klaviyo suits established businesses with complex marketing needs and dedicated teams, while Omnisend works better for smaller teams that want quick, effective multi-channel tools.
When Klaviyo is the better choice
- Mid to large ecommerce businesses with substantial customer data to leverage
- Brands requiring sophisticated customer segmentation based on detailed behavior patterns
- Companies with dedicated marketing specialists who can utilize advanced features
- Businesses focused on data-driven decision making, detailed performance analytics, spend analytics benefits, and effective budgeting digital marketing campaigns
- Ecommerce stores needing complex, multi-step automation workflows with branching logic
- Brands willing to invest more for deeper insights and customization capabilities, and who understand the importance of procurement documents when selecting marketing tools and services
When Omnisend is the better choice
- Small to medium-sized ecommerce businesses seeking straightforward marketing solutions
- Teams without dedicated email marketing specialists who need intuitive tools
- Brands wanting to quickly implement effective multi-channel campaigns
- Companies prioritizing affordability and straightforward pricing as they scale
- Businesses needing simple but effective automation without complex setup
- Merchants looking for responsive templates that work well across devices without extra work
- Brands wanting to combine email, SMS, and web push notifications in one platform
Other email marketing tools
- ActiveCampaign: Better for businesses requiring advanced CRM features alongside email marketing
- Constant Contact: Ideal for small businesses seeking simplicity with basic email capabilities
- Mailchimp: Good option for businesses wanting an all-in-one marketing platform with broader creative tools
- Marketo: Suited for B2B companies needing enterprise-level marketing automation integration
- SendGrid: Better for developers and technical teams requiring reliable email delivery infrastructure