Klaviyo vs. Constant Contact: a data-backed comparison
Explore how Klaviyo and Constant Contact compare on market share, adoption, features, and pricing to find the best fit for your business and marketing goals.
Klaviyo vs. Constant Contact at a glance
Klaviyo and Constant Contact offer distinct approaches to email marketing with different strengths. Klaviyo excels in data-driven e-commerce marketing with advanced segmentation and automation.
Constant Contact delivers user-friendly email marketing with intuitive design tools and basic automation, making it accessible for small businesses and non-technical users.
Both platforms connect with e-commerce and CRM systems, but differ significantly in technical complexity, pricing structure, and ideal business use cases.
Metrics | Klaviyo | Constant Contact |
|---|---|---|
Relative cost | 203% higher cost than category average | 82% lower cost than category average |
Adoption trend | 11% QoQ adoption growth | 13% QoQ adoption growth |
Primary user segment | – | – |
Best for | E-commerce businesses planning to scale their marketing sophistication and revenue over time. | Constant Contact is best for small businesses and nonprofits seeking user-friendly email marketing with excellent customer support and pre-built templates. |
Klaviyo overview
Klaviyo is a data-powered marketing platform built for e-commerce businesses, offering personalized, automated campaigns across email and SMS. It connects with platforms like Shopify, WooCommerce, and Magento to pull real-time customer data for precise segmentation.
Best suited for merchants focused on targeted messaging, Klaviyo uses AI to personalize content based on purchase history and behavior, helping drive higher engagement and conversion rates.
Klaviyo key features
Features | Description |
|---|---|
Advanced Segmentation | Target audiences by browsing behavior and purchase history |
Predictive Analytics | Forecast customer lifetime value and churn risk |
Ecommerce Automations | Prebuilt flows for cart recovery, welcome series, and win-backs |
Email & SMS Campaigns | Manage both channels with unified analytics |
Web & Mobile Tracking | Capture on-site and in-app events to refine messaging |
Constant Contact overview
Constant Contact is an email marketing platform built for small businesses and organizations that need simple, professional campaigns without technical skills. Its drag-and-drop editor and built-in tools support fast, reliable email creation.
Best suited for local businesses, nonprofits, and service providers, Constant Contact offers core features like newsletters, event promotion, list growth tools, and social scheduling, making it easy to run campaigns without a steep learning curve.
Constant Contact key features
Features | Description |
|---|---|
Email templates | Drag-and-drop editor with industry-specific, mobile-responsive layouts. |
Automation | Triggered welcome emails, drip campaigns, and birthday reminders. |
Event management | Create and promote events with registration, ticketing, and attendee tracking. |
Surveys & polls | Build surveys and polls to gather customer feedback. |
Social campaigns | Schedule and post directly to Facebook, Instagram, and Twitter. |
List segmentation | Group contacts by engagement, demographics, or custom fields. |
Pros and cons
Tool | Pros | Cons |
|---|---|---|
Klaviyo |
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Constant Contact |
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Use case scenarios
Klaviyo delivers sophisticated data-driven marketing for growing e-commerce businesses, while Constant Contact offers straightforward, accessible email marketing ideal for small businesses and organizations with basic needs.
When Klaviyo is the better choice
- E-commerce businesses seeking to leverage customer data for personalized marketing
- Companies with technical marketing resources ready to implement advanced automation
- Businesses needing to coordinate email, SMS, and advertising across multiple channels
- Organizations requiring detailed analytics connecting marketing efforts to revenue
- Growing brands wanting to scale sophisticated marketing as their customer base expands
- Businesses selling products online that benefit from behavioral targeting and triggered messaging
- Companies aiming to lower customer acquisition costs through advanced marketing techniques and looking to implement low CAC strategies
When Constant Contact is the better choice
- Small businesses without dedicated technical marketing staff
- Local retail stores and service providers needing simple newsletter capabilities
- Nonprofits managing donor communications and event promotions
- Organizations prioritizing ease of use over advanced features
- Businesses with modest marketing needs focused on newsletters and announcements
- Companies transitioning from no email marketing to their first platform
- Local businesses that frequently host in-person events and need promotional tools
Other email marketing tools
- ActiveCampaign: Better for businesses needing marketing automation combined with CRM functionality
- Mailchimp: Ideal for startups and creative professionals wanting versatile marketing tools with strong design options
- Marketo: Suited for enterprise B2B companies requiring advanced marketing automation within complex sales cycles
- Omnisend: Specialized for e-commerce with strong focus on omnichannel marketing and pre-built automation workflows
- SendGrid: Optimized for developers and companies sending transactional emails with high deliverability requirements