Modal

Updated Jul 20, 2026
15%
arrow_upward2% YoY
#3

Summary

  • Modal ranks #3 within the Model Serving & Inference category, maintaining its position month-over-month.
  • As of July 2026, 15% of organizations who have a vendor in the Model Serving & Inference category use Modal: up 2 percentage points from last year.
  • Modal has the highest adoption among micro-SMB companies (17%), compared to small-to-medium businesses (15%), mid-market (13%), and enterprise (11%).
  • Modal key capabilities include serverless GPU compute, auto-scaling infrastructure, and containerized function deployment, supporting scalable AI model hosting and inference workloads.

Are businesses buying Modal?

Key stats

15%
arrow_upward2% YoY
Mid-Market, 40%
5%
10%
#6
#4

Adoption Rates by company size

Company sizeAdoption rate
SMB15%
Mid-market13%
Enterprise11%

About Modal

Modal is a serverless platform that makes it easy to run compute-intensive workloads including AI inference and training in the cloud.

About this data

These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.

DateNew adopter shareCompetitor switch rateDominant FTE segmentAdoption rate (Enterprise)Adoption rate (Mid-Market)Adoption rate (SMB)
Jun 20265%10%Mid-Market, 40%11%13%15%
May 20269%10%Mid-Market, 40%12%13%15%
Apr 20269%10%Mid-Market, 41%11%13%15%
Mar 202610%10%Mid-Market, 38%10%12%15%
Feb 202610%9%Mid-Market, 36%11%11%14%
Jan 202614%8%Enterprise, 35%13%10%13%
Dec 20256%8%Enterprise, 37%12%9%13%
Nov 20259%9%Enterprise, 40%13%9%13%
Oct 20255%8%Enterprise, 36%13%8%13%
Sep 20259%8%Enterprise, 40%11%8%14%
Aug 20258%8%SMB, 43%12%6%14%
Jul 202511%8%SMB, 44%8%5%15%
Jun 20258%10%SMB, 43%8%4%15%
May 20259%10%SMB, 43%10%5%15%
Apr 20255%10%Enterprise, 44%10%4%15%
Mar 20258%10%Enterprise, 46%12%4%17%
Feb 20256%10%Enterprise, 47%12%4%17%
Jan 20254%11%Enterprise, 48%14%5%18%
Dec 202414%13%Enterprise, 49%15%6%20%
Nov 202411%12%Enterprise, 50%18%8%20%
Oct 202416%10%SMB, 39%18%8%20%
Sep 20246%15%SMB, 36%8%9%19%
Aug 20242%13%Enterprise, 37%10%10%20%
Jul 202410%6%Enterprise, 38%10%11%21%

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