

Omni
3%
arrow_upward1% YoY
#6
Summary
- Omni ranks #6 within the Business Intelligence category, maintaining its position month-over-month.
- As of January 2026, 3% of organizations who have a vendor in the Business Intelligence category use Omni: up 1 percentage point from last year.
- Omni has the highest adoption among micro-SMB companies (5%), compared to small-to-medium businesses (4%), mid-market (3%), and enterprise (< 1%).
- Omni key capabilities include cloud-native analytics, self-service data exploration, and collaborative business intelligence features, supporting scalable data analysis and reporting workflows.
Key stats
3%
arrow_upward1% YoY
Mid-Market, 80%
3%
33%
#7
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 4% |
| Mid-market | 3% |
| Enterprise | 0% |
About Omni
Omni Analytics is a modern business intelligence platform that connects data from multiple sources into one workspace. It enables teams to explore, analyze, and share insights collaboratively.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 3% | 33% | Mid-Market, 80% | 0% | 3% | 4% |
| Dec 2025 | 3% | 31% | Mid-Market, 80% | 0% | 3% | 3% |
| Nov 2025 | 3% | 27% | Mid-Market, 76% | 0% | 3% | 3% |
| Oct 2025 | 5% | 23% | Mid-Market, 77% | 0% | 2% | 3% |
| Sep 2025 | 3% | 23% | Mid-Market, 74% | 0% | 2% | 3% |
| Aug 2025 | 2% | 19% | Mid-Market, 77% | 0% | 2% | 3% |
| Jul 2025 | — | 19% | Mid-Market, 77% | 0% | 2% | 3% |
| Jun 2025 | 2% | 14% | Mid-Market, 80% | 0% | 2% | 3% |
| May 2025 | 4% | 14% | Mid-Market, 80% | 0% | 2% | 3% |
| Apr 2025 | 1% | 15% | Mid-Market, 75% | 0% | 2% | 3% |
| Mar 2025 | 2% | 15% | Mid-Market, 75% | 0% | 2% | 3% |
| Feb 2025 | 2% | 16% | Mid-Market, 72% | 0% | 2% | 3% |
| Jan 2025 | 4% | 17% | Mid-Market, 65% | 0% | 1% | 3% |
| Dec 2024 | 1% | 21% | Mid-Market, 66% | 0% | 1% | 3% |
| Nov 2024 | 1% | 17% | Mid-Market, 62% | 0% | 1% | 3% |
| Oct 2024 | 2% | 13% | Mid-Market, 62% | 0% | 1% | 3% |
| Sep 2024 | 3% | 8% | Mid-Market, 68% | 0% | 1% | 3% |
| Aug 2024 | 2% | 8% | Mid-Market, 72% | 0% | 1% | 3% |
| Jul 2024 | 4% | — | Mid-Market, 76% | 0% | 1% | 2% |
| Jun 2024 | 1% | — | Mid-Market, 62% | 0% | 1% | 2% |
| May 2024 | 1% | — | SMB, 100% | 0% | 1% | 2% |
| Apr 2024 | 2% | — | SMB, 100% | 0% | 1% | 3% |
| Mar 2024 | 1% | — | SMB, 100% | 0% | 1% | 3% |
| Feb 2024 | 1% | — | SMB, 100% | 0% | 1% | 3% |
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