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Omnisend

Updated Jul 12, 2026
1%
arrow_upward0% YoY
#7

Summary

  • Omnisend ranks #7 within the Email Marketing category, maintaining its position month-over-month.
  • As of July 2026, < 1% of organizations who have a vendor in the Email Marketing category use Omnisend: up < 1 percentage points from last year.
  • Omnisend has an adoption rate of < 1% across all FTE segments (micro-SMB, small-to-medium businesses, mid-market, and enterprise).
  • Omnisend key capabilities include omnichannel automation workflows, advanced segmentation, and integrated SMS/email campaigns, supporting ecommerce businesses with comprehensive customer lifecycle marketing.

Are businesses buying Omnisend?

Key stats

1%
arrow_upward0% YoY
Mid-Market, 34%
0%
0%
#7
#7

Adoption Rates by company size

Company sizeAdoption rate
SMB0%
Mid-market0%
Enterprise0%

About Omnisend

Omnisend is an email and SMS marketing platform that enables ecommerce businesses to automate campaigns and engage customers across multiple channels with integrated messaging tools.

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About this data

These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.

DateNew adopter shareCompetitor switch rateDominant FTE segmentAdoption rate (Enterprise)Adoption rate (Mid-Market)Adoption rate (SMB)
Jun 20260%0%Mid-Market, 34%0%0%0%
May 20260%0%Enterprise, 36%0%0%0%
Apr 20260%0%Enterprise, 36%0%0%0%
Mar 20260%0%Enterprise, 38%0%0%0%
Feb 20261%0%Enterprise, 38%0%0%0%
Jan 20260%0%Enterprise, 38%0%0%0%
Dec 20250%0%Enterprise, 39%0%0%0%
Nov 20250%0%Enterprise, 41%0%0%0%
Oct 2025—0%Enterprise, 41%0%0%0%
Sep 20250%0%Enterprise, 44%0%0%0%
Aug 20250%0%SMB, 53%0%0%0%
Jul 2025—0%SMB, 52%0%0%0%
Jun 20250%0%SMB, 51%0%0%0%
May 2025—0%SMB, 50%0%0%0%
Apr 2025—0%Mid-Market, 52%0%0%0%
Mar 20250%0%Mid-Market, 55%0%0%0%
Feb 20250%0%Mid-Market, 59%0%0%0%
Jan 2025—0%Mid-Market, 62%0%0%0%
Dec 20240%0%Mid-Market, 62%0%0%0%
Nov 20240%0%Mid-Market, 65%0%0%0%
Oct 20240%0%Mid-Market, 67%0%0%0%
Sep 2024—0%Mid-Market, 68%0%0%0%
Aug 2024——Mid-Market, 67%0%0%0%
Jul 2024——Mid-Market, 67%0%0%0%

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