Omnisend
1%
#6
Summary
- Omnisend ranks #6 within the Email Marketing category, maintaining its position month-over-month.
- As of January 2026, < 1% of organizations who have a vendor in the Email Marketing category use Omnisend: unchanged at < 1 percentage points from last year.
- Omnisend has the highest adoption among enterprise companies (1%), compared to mid-market (< 1%), small-to-medium businesses (< 1%), and micro-SMB (1%).
- Omnisend key capabilities include omnichannel automation workflows, advanced segmentation, and integrated SMS/email campaigns, supporting ecommerce businesses with comprehensive customer lifecycle marketing.
Key stats
1%
-0% YoY
SMB, 37%
1%
1%
#6
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 0% |
| Mid-market | 0% |
| Enterprise | 1% |
About Omnisend
Omnisend is an email and SMS marketing platform that enables ecommerce businesses to automate campaigns and engage customers across multiple channels with integrated messaging tools.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 1% | 1% | SMB, 37% | 1% | 0% | 0% |
| Dec 2025 | 0% | 1% | SMB, 37% | 1% | 0% | 0% |
| Nov 2025 | 1% | 2% | SMB, 39% | 1% | 0% | 0% |
| Oct 2025 | 0% | 2% | Enterprise, 38% | 1% | 0% | 0% |
| Sep 2025 | 0% | 2% | Enterprise, 40% | 1% | 0% | 0% |
| Aug 2025 | 1% | 2% | SMB, 66% | 1% | 0% | 0% |
| Jul 2025 | 1% | 2% | SMB, 72% | 0% | 0% | 0% |
| Jun 2025 | — | 2% | SMB, 71% | 0% | 0% | 0% |
| May 2025 | 0% | 2% | SMB, 71% | 0% | 0% | 0% |
| Apr 2025 | 0% | 2% | SMB, 69% | 0% | 0% | 0% |
| Mar 2025 | 0% | 2% | SMB, 69% | 0% | 0% | 0% |
| Feb 2025 | 0% | 2% | SMB, 65% | 0% | 0% | 0% |
| Jan 2025 | 0% | 2% | SMB, 65% | 0% | 0% | 0% |
| Dec 2024 | — | 1% | SMB, 64% | 0% | 0% | 0% |
| Nov 2024 | 0% | 1% | SMB, 62% | 0% | 0% | 0% |
| Oct 2024 | — | 1% | SMB, 61% | 0% | 0% | 0% |
| Sep 2024 | — | 2% | SMB, 59% | 0% | 0% | 0% |
| Aug 2024 | — | 2% | SMB, 62% | 0% | 0% | 0% |
| Jul 2024 | 0% | 2% | SMB, 63% | 0% | 0% | 0% |
| Jun 2024 | — | 3% | SMB, 71% | 0% | 0% | 0% |
| May 2024 | — | 2% | SMB, 71% | 0% | 0% | 0% |
| Apr 2024 | — | 4% | SMB, 70% | 0% | 0% | 0% |
| Mar 2024 | 0% | 3% | SMB, 69% | 0% | 0% | 0% |
| Feb 2024 | 0% | 6% | SMB, 81% | 0% | 0% | 0% |
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