1%
0% YoY
#7
Summary
- Omnisend ranks #7 within the Email Marketing category, maintaining its position month-over-month.
- As of September 2026, < 1% of organizations who have a vendor in the Email Marketing category use Omnisend: up < 1 percentage points from last year.
- Omnisend has an adoption rate of < 1% across all FTE segments (micro-SMB, small-to-medium businesses, mid-market, and enterprise).
- Omnisend key capabilities include omnichannel automation workflows, advanced segmentation, and integrated SMS/email campaigns, supporting ecommerce businesses with comprehensive customer lifecycle marketing.
Are businesses buying Omnisend?
Key stats
1%
0% YoY
Enterprise, 46%
0%
0%
#7
#7
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 0% |
| Mid-market | 0% |
| Enterprise | 0% |
About Omnisend
Omnisend is an email and SMS marketing platform that enables ecommerce businesses to automate campaigns and engage customers across multiple channels with integrated messaging tools.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Aug 2026 | 0% | 0% | Enterprise, 46% | 0% | 0% | 0% |
| Jul 2026 | 0% | 0% | Mid-Market, 35% | 0% | 0% | 0% |
| Jun 2026 | 0% | 0% | Mid-Market, 36% | 0% | 0% | 0% |
| May 2026 | 0% | 0% | Enterprise, 35% | 0% | 0% | 0% |
| Apr 2026 | 0% | 0% | Enterprise, 35% | 0% | 0% | 0% |
| Mar 2026 | 0% | 0% | Enterprise, 38% | 0% | 0% | 0% |
| Feb 2026 | 0% | 0% | Enterprise, 37% | 0% | 0% | 0% |
| Jan 2026 | 0% | 0% | Enterprise, 38% | 0% | 0% | 0% |
| Dec 2025 | 0% | 0% | Enterprise, 38% | 0% | 0% | 0% |
| Nov 2025 | 0% | 0% | Enterprise, 40% | 0% | 0% | 0% |
| Oct 2025 | — | 0% | Enterprise, 41% | 0% | 0% | 0% |
| Sep 2025 | 0% | 0% | Enterprise, 44% | 0% | 0% | 0% |
| Aug 2025 | 0% | 0% | SMB, 51% | 0% | 0% | 0% |
| Jul 2025 | — | 0% | SMB, 50% | 0% | 0% | 0% |
| Jun 2025 | 0% | 0% | Mid-Market, 50% | 0% | 0% | 0% |
| May 2025 | — | 0% | Mid-Market, 51% | 0% | 0% | 0% |
| Apr 2025 | — | 0% | Mid-Market, 53% | 0% | 0% | 0% |
| Mar 2025 | 0% | 0% | Mid-Market, 56% | 0% | 0% | 0% |
| Feb 2025 | 0% | 0% | Mid-Market, 61% | 0% | 0% | 0% |
| Jan 2025 | — | 0% | Mid-Market, 63% | 0% | 0% | 0% |
| Dec 2024 | 0% | 0% | Mid-Market, 63% | 0% | 0% | 0% |
| Nov 2024 | 0% | 0% | Mid-Market, 66% | 0% | 0% | 0% |
| Oct 2024 | 0% | 0% | Mid-Market, 68% | 0% | 0% | 0% |
| Sep 2024 | — | 0% | Mid-Market, 69% | 0% | 0% | 0% |
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