Omnisend
1%
#6
Summary
- Omnisend ranks #6 within the Email Marketing category, maintaining its position month-over-month.
- As of December 2025, < 1% of organizations who have a vendor in the Email Marketing category use Omnisend: unchanged at < 1 percentage points from last year.
- Omnisend has the highest adoption among enterprise companies (1%), compared to mid-market (< 1%), small-to-medium businesses (< 1%), and micro-SMB (1%).
- Omnisend key capabilities include omnichannel automation workflows, advanced segmentation, and integrated SMS/email campaigns, supporting ecommerce businesses with comprehensive customer lifecycle marketing.
Key stats
1%
-0% YoY
SMB, 38%
0%
1%
#6
#7
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 0% |
| Mid-market | 0% |
| Enterprise | 1% |
About Omnisend
Omnisend is an email and SMS marketing platform that enables ecommerce businesses to automate campaigns and engage customers across multiple channels with integrated messaging tools.
Similar solutions
Don’t miss key shifts in business spend.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Dec 2025 | 0% | 1% | SMB, 38% | 1% | 0% | 0% |
| Nov 2025 | 1% | 1% | SMB, 39% | 1% | 0% | 0% |
| Oct 2025 | 0% | 1% | SMB, 39% | 1% | 0% | 0% |
| Sep 2025 | 1% | 1% | Enterprise, 40% | 1% | 0% | 0% |
| Aug 2025 | 0% | 1% | SMB, 67% | 1% | 0% | 0% |
| Jul 2025 | 0% | 1% | SMB, 72% | 0% | 0% | 0% |
| Jun 2025 | 0% | 1% | SMB, 72% | 0% | 0% | 0% |
| May 2025 | — | 1% | SMB, 71% | 0% | 0% | 0% |
| Apr 2025 | 1% | 1% | SMB, 70% | 0% | 0% | 0% |
| Mar 2025 | 1% | 1% | SMB, 69% | 0% | 0% | 0% |
| Feb 2025 | 1% | 1% | SMB, 66% | 0% | 0% | 0% |
| Jan 2025 | 0% | 1% | SMB, 66% | 0% | 0% | 0% |
| Dec 2024 | 1% | 1% | SMB, 64% | 0% | 0% | 0% |
| Nov 2024 | 1% | 1% | SMB, 63% | 0% | 0% | 0% |
| Oct 2024 | 0% | 1% | SMB, 61% | 0% | 0% | 0% |
| Sep 2024 | 0% | 1% | SMB, 61% | 0% | 0% | 0% |
| Aug 2024 | — | 1% | SMB, 62% | 0% | 0% | 0% |
| Jul 2024 | — | 2% | SMB, 64% | 0% | 0% | 0% |
| Jun 2024 | 1% | 2% | SMB, 72% | 0% | 0% | 0% |
| May 2024 | 0% | 2% | SMB, 72% | 0% | 0% | 0% |
| Apr 2024 | 0% | 3% | SMB, 71% | 0% | 0% | 0% |
| Mar 2024 | 0% | 3% | SMB, 69% | 0% | 0% | 0% |
| Feb 2024 | 0% | 2% | SMB, 82% | 0% | 0% | 0% |
| Jan 2024 | — | — | SMB, 82% | 0% | 0% | 0% |