Omnisend: a data-backed look

Omnisend overview

Omnisend is an omnichannel marketing automation platform built for eCommerce brands, combining email, SMS, and push notifications in one place. Used by over 75,000 businesses, it simplifies campaign management with automated, personalized messages across multiple channels.

Best suited for online retailers on platforms like Shopify, BigCommerce, and WooCommerce, Omnisend supports real-time data syncing, cross-channel workflows, and global operations across 195 countries and 40+ currencies.

How much do businesses spend on Omnisend?

The chart below illustrates average quarterly spending on Omnisend by business size.

Micro businesses show a gradual upward trend in their platform spending throughout the year. This steady increase suggests these smaller organizations are actively growing their marketing efforts - expanding their contact databases, launching campaigns more frequently, or beginning to experiment with automation features. The progression indicates a learning curve where businesses start simple and gradually embrace more sophisticated tools as they see results.

Small and medium-sized businesses demonstrate the most aggressive scaling pattern, with costs trending consistently upward across quarters. This substantial investment reflects their deeper embrace of Omnisend's multichannel capabilities, likely incorporating SMS marketing, web push notifications, and advanced workflow automation into their strategies. The sustained growth suggests these businesses are either rapidly expanding their customer reach or significantly intensifying their marketing efforts as they mature.

Mid-market and enterprise organizations present an interesting contrast with relatively modest quarterly investments, yet they still show a clear upward trajectory. Despite the smaller overall commitment, this growth pattern suggests these larger businesses are experimenting with Omnisend for specific use cases or particular departments. Rather than wholesale adoption, they appear to be testing the platform's fit within their existing marketing technology ecosystem, possibly for niche applications or as a supplement to their primary tools.

The divergent spending behaviors highlight how businesses at different stages approach marketing technology - from micro businesses gradually scaling up their efforts to enterprises selectively testing new solutions within established frameworks.

Who is Omnisend best for?

The pie chart below breaks down Omnisend's user base by business type and size, showing which segments adopt the platform most frequently.

Micro businesses form the dominant segment of Omnisend's user base, representing nearly half of all customers. This heavy concentration includes solo entrepreneurs, early-stage startups, and local companies who are drawn to the platform's affordability and straightforward deployment across email and SMS channels. Their overwhelming presence signals that Omnisend has successfully positioned itself as the go-to solution for lean teams who need marketing automation that delivers quick wins without complexity.

Small and medium-sized businesses constitute a substantial portion of the customer base, making up more than a third of users. These organizations, typically with moderate-sized teams, appreciate Omnisend's ability to balance sophisticated functionality with user-friendly operation. Their significant representation suggests they've found lasting value in the platform's scalability, successfully deploying it across multiple marketing channels and customer touchpoints while maintaining cost discipline.

Mid-market and enterprise clients represent the smallest segment, accounting for roughly one in eight customers. While this group has the lightest representation, their presence is noteworthy because it demonstrates Omnisend's ability to compete for larger organizations' attention. These implementations likely focus on specific use cases or serve marketing departments that need more nimble campaign capabilities than what traditional enterprise systems typically provide.

This distribution pattern suggests Omnisend has carved out a sweet spot in the market by starting with micro and small businesses but building enough sophistication to attract larger organizations for targeted applications.

Omnisend key features

Email Marketing

• What it does: Provides a drag-and-drop email builder with pre-designed eCommerce templates requiring zero coding knowledge.
• Key benefit: Transforms hours of design work into minutes of customization while making emails more relevant.

SMS Marketing

• What it does: Offers fully integrated text messaging capabilities that work in concert with email campaigns.
• Key benefit: Creates a multichannel approach that reaches customers through their preferred communication method.

Automation Workflows

• What it does: Features a no-code automation editor for building custom message sequences across multiple channels.
• Key benefit: Implements proven conversion strategies out of the box, with automated workflows.

Customization & Forms

• What it does: Offers various signup form options including pop-ups, flyouts, embedded forms, and gamified "Spin to Win" forms.
• Key benefit: Increases list building effectiveness through engaging, well-timed forms that capture visitor information without disrupting the shopping experience.

Segmentation

• What it does: Enables creation of targeted customer groups based on behavior, location, lifecycle stage, and purchase history.
• Key benefit: Delivers more personalized messaging through detailed targeting, resulting in higher conversion rates and more effective campaigns.

Analytics & Reporting

• What it does: Provides comprehensive analytics for campaigns and automation performance across channels.
• Key benefit: Offers data-driven insights to optimize campaigns and demonstrate clear ROI from marketing initiatives.

Omnisend pricing

Omnisend pros & cons

Omnisend is a good fit if:

• You run an eCommerce business seeking specialized marketing automation for online retail
• You want to manage email, SMS, and push notifications from a single platform
• You need user-friendly tools that don't require technical expertise
• Your business values pre-built automation for common eCommerce scenarios like abandoned carts
• You're looking for a solution that offers robust features even on lower-tier pricing plans

Consider alternatives if:

• You need very advanced segmentation capabilities beyond what Omnisend offers (like ActiveCampaign)
• Your business isn't eCommerce-focused, as Omnisend's features are specifically designed for online retail (like Mailchimp)
• You require highly customizable email designs beyond the available templates (like Klaviyo)
• Your enterprise needs enterprise-grade features and extensive integration capabilities (like Marketo)

Omnisend alternatives

• Klaviyo: Offers deeper segmentation and more extensive customization options than Omnisend, making it ideal for advanced eCommerce marketers who need granular control. While providing similar eCommerce focus, Klaviyo typically has a steeper learning curve and higher price point but delivers powerful predictive analytics and advanced personalization capabilities.
• Mailchimp: A versatile platform serving multiple industries beyond eCommerce. Mailchimp offers strong creative tools, a user-friendly interface, and extensive integration options. Best for businesses needing a general-purpose marketing solution with broad applicability, though its eCommerce-specific features aren't as specialized as Omnisend's.
• ActiveCampaign: Combines marketing automation with robust CRM capabilities, making it ideal for businesses focusing on lead nurturing and complex customer journeys. Its powerful automation builder and predictive sending features exceed Omnisend's capabilities, though it lacks the same eCommerce-specific focus.
• Constant Contact: Provides straightforward email marketing with strong deliverability and easy-to-use templates. Best for small businesses and nonprofits seeking simplicity over advanced features. While more accessible for beginners than Omnisend, it offers fewer eCommerce-specific features and less sophisticated automation.
• Marketo: Enterprise-grade marketing automation platform with extensive capabilities for complex marketing operations. Ideal for larger organizations with dedicated marketing technology teams. Offers deeper B2B functionality than Omnisend but requires significant investment in both cost and implementation resources.
• SendGrid: Specializes in reliable email delivery and transactional emails with powerful APIs for developers. Best for technical teams needing high deliverability and custom implementation. While excellent for email infrastructure, SendGrid lacks Omnisend's integrated approach to multichannel marketing and eCommerce-specific features.