Omnisend vs. Constant Contact: a data-backed comparison
Explore how Omnisend and Constant Contact compare across features, pricing, and ideal use cases to help you determine which email marketing platform aligns with your business requirements.
Omnisend vs. Constant Contact at a glance
Omnisend and Constant Contact serve different business needs within email marketing. Omnisend provides advanced e-commerce automation with integrated SMS and shopping behavior triggers, making it ideal for online retailers focused on driving sales through sophisticated customer journeys.
Constant Contact, in contrast, offers straightforward email marketing tools with simple creation and event management features, suited for small businesses and nonprofits prioritizing ease of use over complex automation.
Metrics | Omnisend | Constant Contact |
|---|---|---|
Relative cost | 136% higher cost than category average | 82% lower cost than category average |
Adoption trend | 16% QoQ adoption growth | 13% QoQ adoption growth |
Primary user segment | – | – |
Best for | Growing businesses that need user-friendly email marketing tools with room to scale from basic campaigns to advanced automation. | Constant Contact is best for small businesses and nonprofits seeking user-friendly email marketing with excellent customer support and pre-built templates. |
Omnisend overview
Omnisend is an e-commerce-focused marketing platform that combines email, SMS, and push notifications into a single automation workflow. It offers features like advanced segmentation, product recommendations, and cart abandonment emails, enabling online retailers to create personalized and effective marketing campaigns.
Omnisend integrates seamlessly with platforms like Shopify, WooCommerce, and BigCommerce, providing a comprehensive solution for e-commerce marketing needs.
Omnisend key features
Features | Description |
|---|---|
eCommerce integration | One-click connection with major platforms, particularly strong with Shopify |
Product blocks | Dynamic product recommendations, carousels, and automated content insertion |
Advanced automation | Conditional branching logic workflows available on all plans including free |
SMS marketing | Integrated text messaging capabilities within the same platform |
Template library | 336 templates with full access on all plans |
Auto-branding | Automatically pulls store branding (logo, colors, fonts) into emails |
Interactive elements | Scratch cards, gift boxes, and other engagement-boosting components |
Real-time analytics | Direct attribution of sales to specific campaigns with revenue tracking, aiding in tracking e-commerce performance |
Constant Contact overview
Constant Contact is an email marketing platform tailored for small businesses and nonprofits. It offers a user-friendly interface with tools for creating emails, managing contact lists, and promoting events.
While it lacks advanced automation features, Constant Contact provides essential functionalities for organizations seeking a straightforward approach to email marketing.
Constant Contact key features
Features | Description |
|---|---|
Email templates | Drag-and-drop editor with industry-specific, mobile-responsive layouts. |
Automation | Triggered welcome emails, drip campaigns, and birthday reminders. |
Event management | Create and promote events with registration, ticketing, and attendee tracking. |
Surveys & polls | Build surveys and polls to gather customer feedback. |
Social campaigns | Schedule and post directly to Facebook, Instagram, and Twitter. |
List segmentation | Group contacts by engagement, demographics, or custom fields. |
Pros and cons
Tool | Pros | Cons |
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Omnisend |
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Constant Contact |
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Use case scenarios
Omnisend is ideal for ecommerce businesses using advanced automation and multichannel marketing, while Constant Contact suits small businesses and nonprofits needing a simple platform for basic email and event campaigns.
When Omnisend is the better choice
- E-commerce retailers that need integrated email, SMS, and push notification campaigns
- Brands that use platforms like Shopify, BigCommerce, or WooCommerce and want pre-built automation for cart recovery, order follow-ups, and product recommendations
- Teams that require revenue-focused automation workflows triggered by customer behavior, such as browsing history or purchase activity
- Marketers who want detailed audience segmentation for targeted messaging across channels
- Businesses that need to track revenue performance directly from email and SMS campaigns
When Constant Contact is the better choice
- Small businesses and nonprofits focused on straightforward email marketing
- Teams that need easy-to-use tools for sending newsletters, event invites, and promotions
- Organizations that don’t require complex automation, ecommerce features, or behavioral targeting
- Users who value a drag-and-drop editor and responsive chat or phone support
- Businesses running local events need built-in tools for event registration and follow-ups
Other email marketing tools
- Klaviyo: E-commerce-first platform with predictive analytics, built-in revenue tracking, and powerful segmentation.
- Mailchimp: General-purpose email marketing platform with broad feature coverage, good for small businesses and agencies.
- ActiveCampaign: Combines email, CRM, and automation. Best for businesses that need sales and marketing alignment, not just email.
- Brevo (formerly Sendinblue): All-in-one platform with CRM, SMS, WhatsApp, and marketing automation. Good for teams needing multichannel campaigns beyond ecommerce.