2%
arrow_upward1% YoY
#10
Summary
- People Data Labs ranks #11 within the Sales Data Providers category, maintaining its position month-over-month.
- As of April 2026, 2% of organizations who have a vendor in the Sales Data Providers category use People Data Labs: up 1 percentage point from last year.
- People Data Labs has the highest adoption among enterprise companies (2%), compared to mid-market (1%), small-to-medium businesses (2%), and micro-SMB (2%).
- People Data Labs key capabilities include person data APIs, company enrichment, and identity resolution, supporting data-driven sales prospecting and audience building.
Are businesses buying People Data Labs?
Key stats
2%
arrow_upward1% YoY
Enterprise, 40%
1%
3%
#8
#7
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 2% |
| Mid-market | 1% |
| Enterprise | 2% |
About People Data Labs
People Data Labs is a B2B data provider that offers person and company datasets via API for enrichment, identity resolution, and lead generation at scale.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 1% | 3% | Enterprise, 40% | 2% | 1% | 2% |
| Feb 2026 | 1% | 2% | Mid-Market, 42% | 2% | 1% | 2% |
| Jan 2026 | 0% | 2% | Mid-Market, 40% | 1% | 1% | 1% |
| Dec 2025 | 0% | 2% | Enterprise, 39% | 1% | 1% | 1% |
| Nov 2025 | 1% | 2% | Mid-Market, 40% | 1% | 1% | 1% |
| Oct 2025 | 0% | 2% | Mid-Market, 44% | 1% | 1% | 1% |
| Sep 2025 | 1% | 2% | Mid-Market, 42% | 0% | 1% | 1% |
| Aug 2025 | 1% | 2% | Mid-Market, 43% | 0% | 1% | 1% |
| Jul 2025 | 1% | 2% | Mid-Market, 45% | 0% | 1% | 1% |
| Jun 2025 | 0% | 2% | Mid-Market, 51% | 0% | 1% | 1% |
| May 2025 | 1% | 2% | Mid-Market, 50% | 0% | 1% | 1% |
| Apr 2025 | 1% | 2% | Mid-Market, 48% | 0% | 1% | 1% |
| Mar 2025 | 1% | 2% | Mid-Market, 46% | 0% | 1% | 1% |
| Feb 2025 | — | 2% | Mid-Market, 50% | 0% | 1% | 1% |
| Jan 2025 | 1% | 2% | Mid-Market, 50% | 0% | 1% | 1% |
| Dec 2024 | 1% | 2% | Mid-Market, 51% | 0% | 1% | 1% |
| Nov 2024 | 0% | 2% | Mid-Market, 40% | 0% | 1% | 1% |
| Oct 2024 | — | 2% | Mid-Market, 43% | 0% | 1% | 1% |
| Sep 2024 | — | 2% | Mid-Market, 43% | 0% | 1% | 1% |
| Aug 2024 | 1% | 3% | Mid-Market, 44% | 0% | 1% | 1% |
| Jul 2024 | 1% | 3% | Mid-Market, 42% | 0% | 1% | 1% |
| Jun 2024 | 0% | 3% | Mid-Market, 43% | 0% | 1% | 1% |
| May 2024 | — | 3% | Enterprise, 43% | 0% | 1% | 1% |
| Apr 2024 | 0% | 2% | Enterprise, 43% | 0% | 1% | 1% |
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