2%
arrow_upward1% YoY
#11
Summary
- People Data Labs ranks #11 within the Sales Data Providers category, maintaining its position month-over-month.
- As of June 2026, 2% of organizations who have a vendor in the Sales Data Providers category use People Data Labs: up < 1 percentage points from last year.
- People Data Labs has an adoption rate of 2% across all FTE segments (micro-SMB, small-to-medium businesses, mid-market, and enterprise).
- People Data Labs key capabilities include person data APIs, company enrichment, and identity resolution, supporting data-driven sales prospecting and audience building.
Are businesses buying People Data Labs?
Key stats
2%
arrow_upward1% YoY
Mid-Market, 41%
1%
2%
#8
#8
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 2% |
| Mid-market | 2% |
| Enterprise | 2% |
About People Data Labs
People Data Labs is a B2B data provider that offers person and company datasets via API for enrichment, identity resolution, and lead generation at scale.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| May 2026 | 1% | 2% | Mid-Market, 41% | 2% | 2% | 2% |
| Apr 2026 | 1% | 2% | Mid-Market, 44% | 2% | 2% | 2% |
| Mar 2026 | 1% | 2% | Mid-Market, 43% | 2% | 2% | 2% |
| Feb 2026 | 0% | 2% | Mid-Market, 50% | 2% | 2% | 2% |
| Jan 2026 | 0% | 2% | Mid-Market, 49% | 1% | 2% | 2% |
| Dec 2025 | 1% | 2% | Mid-Market, 47% | 1% | 2% | 2% |
| Nov 2025 | 1% | 2% | Mid-Market, 45% | 1% | 2% | 2% |
| Oct 2025 | 0% | 2% | Mid-Market, 52% | 1% | 1% | 2% |
| Sep 2025 | 0% | 2% | Mid-Market, 51% | 1% | 1% | 2% |
| Aug 2025 | 1% | 1% | Mid-Market, 51% | 1% | 1% | 2% |
| Jul 2025 | 1% | 1% | Mid-Market, 55% | 1% | 1% | 2% |
| Jun 2025 | 0% | 1% | Mid-Market, 54% | 1% | 1% | 1% |
| May 2025 | 1% | 1% | Mid-Market, 51% | 1% | 1% | 1% |
| Apr 2025 | 1% | 1% | Mid-Market, 49% | 1% | 1% | 1% |
| Mar 2025 | 1% | 1% | Mid-Market, 47% | 1% | 1% | 1% |
| Feb 2025 | — | 1% | Mid-Market, 49% | 1% | 1% | 1% |
| Jan 2025 | 1% | 1% | Mid-Market, 49% | 1% | 1% | 1% |
| Dec 2024 | 1% | 1% | Mid-Market, 50% | 1% | 1% | 1% |
| Nov 2024 | 0% | 1% | Mid-Market, 49% | 1% | 1% | 1% |
| Oct 2024 | — | 1% | Mid-Market, 49% | 1% | 1% | 1% |
| Sep 2024 | — | 2% | Mid-Market, 50% | 1% | 1% | 1% |
| Aug 2024 | 1% | 1% | Mid-Market, 51% | 1% | 1% | 1% |
| Jul 2024 | 0% | 2% | Mid-Market, 45% | 1% | 1% | 1% |
| Jun 2024 | 1% | 1% | Mid-Market, 46% | 1% | 1% | 1% |
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