2%
arrow_downward0% YoY
#9
Summary
- Pinterest Ads ranks #9 within the Paid Ads category, maintaining its position month-over-month.
- As of June 2026, 2% of organizations who have a vendor in the Paid Ads category use Pinterest Ads: down < 1 percentage points from last year.
- Pinterest Ads has the highest adoption among enterprise companies (2%), compared to mid-market (2%), small-to-medium businesses (1%), and micro-SMB (1%).
- Pinterest Ads key capabilities include visual search targeting, shopping catalog integration, idea pin promotions, and conversion optimization for discovery-driven audiences.
Are businesses buying Pinterest Ads?
Key stats
2%
arrow_downward0% YoY
Mid-Market, 45%
0%
2%
#10
#9
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 1% |
| Mid-market | 2% |
| Enterprise | 2% |
About Pinterest Ads
Pinterest Ads is a visual discovery advertising platform that enables businesses to reach consumers through promoted pins shopping ads and idea campaigns during planning and inspiration moments.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| May 2026 | 0% | 2% | Mid-Market, 45% | 2% | 2% | 1% |
| Apr 2026 | 0% | 2% | Mid-Market, 44% | 2% | 2% | 2% |
| Mar 2026 | 1% | 2% | Mid-Market, 44% | 2% | 2% | 2% |
| Feb 2026 | 0% | 2% | Mid-Market, 46% | 3% | 2% | 1% |
| Jan 2026 | 1% | 2% | Mid-Market, 44% | 2% | 2% | 2% |
| Dec 2025 | 0% | 2% | Mid-Market, 43% | 2% | 2% | 2% |
| Nov 2025 | 1% | 2% | Mid-Market, 44% | 2% | 2% | 2% |
| Oct 2025 | 0% | 2% | Enterprise, 44% | 2% | 2% | 2% |
| Sep 2025 | 1% | 2% | Enterprise, 45% | 2% | 2% | 2% |
| Aug 2025 | 0% | 2% | Mid-Market, 44% | 2% | 2% | 2% |
| Jul 2025 | — | 2% | Mid-Market, 44% | 3% | 2% | 2% |
| Jun 2025 | 1% | 2% | Mid-Market, 44% | 3% | 2% | 2% |
| May 2025 | 0% | 2% | Enterprise, 45% | 3% | 2% | 2% |
| Apr 2025 | 0% | 2% | Mid-Market, 43% | 2% | 2% | 2% |
| Mar 2025 | 0% | 2% | Mid-Market, 45% | 2% | 2% | 2% |
| Feb 2025 | 1% | 2% | Mid-Market, 43% | 3% | 2% | 2% |
| Jan 2025 | 1% | 2% | Mid-Market, 47% | 3% | 2% | 2% |
| Dec 2024 | 1% | 2% | Mid-Market, 42% | 3% | 2% | 2% |
| Nov 2024 | 1% | 2% | Mid-Market, 43% | 3% | 2% | 2% |
| Oct 2024 | 0% | 2% | Mid-Market, 46% | 3% | 2% | 2% |
| Sep 2024 | 1% | 2% | Mid-Market, 45% | 2% | 2% | 2% |
| Aug 2024 | 0% | 3% | Mid-Market, 45% | 3% | 2% | 2% |
| Jul 2024 | 0% | 3% | Mid-Market, 44% | 3% | 2% | 2% |
| Jun 2024 | 0% | 2% | Mid-Market, 45% | 3% | 2% | 2% |
Have feedback?
Share your feedback, suggest improvements, or tell us what vendors you'd like to see covered next.