7%
1% YoY
#5
Summary
- Reddit Ads ranks #5 within the Paid Ads category, maintaining its position month-over-month.
- As of October 2026, 7% of organizations who have a vendor in the Paid Ads category use Reddit Ads: up 1 percentage points from last year.
- Reddit Ads has the highest adoption among mid-market companies (10%), compared to enterprise (10%), small-to-medium businesses (6%), and micro-SMB (5%).
- Reddit Ads key capabilities include interest and community targeting, promoted posts, conversation placement ads, and brand awareness campaigns across niche audiences.
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Key stats
7%
1% YoY
Mid-Market, 51%
3%
6%
#6
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 6% |
| Mid-market | 10% |
| Enterprise | 10% |
About Reddit Ads
Reddit Ads is a community-driven advertising platform that enables businesses to reach engaged audiences through promoted posts and targeted campaigns across interest-based subreddit communities.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 3% | 6% | Mid-Market, 51% | 10% | 10% | 6% |
| Aug 2026 | 3% | 6% | Mid-Market, 52% | 8% | 10% | 6% |
| Jul 2026 | 3% | 6% | Mid-Market, 53% | 8% | 10% | 6% |
| Jun 2026 | 4% | 6% | Mid-Market, 53% | 8% | 10% | 6% |
| May 2026 | 4% | 6% | Mid-Market, 56% | 8% | 9% | 5% |
| Apr 2026 | 3% | 6% | Mid-Market, 55% | 7% | 9% | 5% |
| Mar 2026 | 1% | 6% | Mid-Market, 55% | 8% | 9% | 5% |
| Feb 2026 | 3% | 6% | Mid-Market, 56% | 7% | 9% | 5% |
| Jan 2026 | 2% | 6% | Mid-Market, 55% | 7% | 9% | 5% |
| Dec 2025 | 2% | 6% | Mid-Market, 59% | 8% | 9% | 5% |
| Nov 2025 | 3% | 6% | Mid-Market, 59% | 7% | 9% | 5% |
| Oct 2025 | 2% | 6% | Mid-Market, 57% | 7% | 9% | 5% |
| Sep 2025 | 3% | 6% | Mid-Market, 58% | 7% | 9% | 5% |
| Aug 2025 | 3% | 8% | Mid-Market, 55% | 7% | 8% | 4% |
| Jul 2025 | 2% | 8% | Mid-Market, 54% | 7% | 8% | 4% |
| Jun 2025 | 3% | 8% | Mid-Market, 53% | 8% | 8% | 5% |
| May 2025 | 1% | 8% | Mid-Market, 51% | 8% | 8% | 4% |
| Apr 2025 | 2% | 8% | Mid-Market, 50% | 7% | 8% | 4% |
| Mar 2025 | 2% | 8% | Mid-Market, 50% | 7% | 8% | 4% |
| Feb 2025 | 5% | 8% | Mid-Market, 48% | 7% | 7% | 4% |
| Jan 2025 | 2% | 8% | Mid-Market, 48% | 7% | 7% | 4% |
| Dec 2024 | 1% | 8% | Mid-Market, 47% | 7% | 6% | 4% |
| Nov 2024 | 3% | 7% | Mid-Market, 49% | 7% | 6% | 4% |
| Oct 2024 | 2% | 6% | Mid-Market, 49% | 7% | 6% | 4% |
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