8%
0% YoY
#6
Summary
- Reddit Ads ranks #6 within the Paid Ads category, maintaining its position month-over-month.
- As of November 2026, 8% of organizations who have a vendor in the Paid Ads category use Reddit Ads: down < 1 percentage points from last year.
- Reddit Ads has the highest adoption among mid-market companies (11%), compared to enterprise (11%), small-to-medium businesses (7%), and micro-SMB (6%).
- Reddit Ads key capabilities include interest and community targeting, promoted posts, conversation placement ads, and brand awareness campaigns across niche audiences.
Are businesses buying Reddit Ads?
Add this chart to your website.
Key stats
8%
0% YoY
Mid-Market, 48%
2%
5%
#7
#7
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 7% |
| Mid-market | 11% |
| Enterprise | 11% |
About Reddit Ads
Reddit Ads is a community-driven advertising platform that enables businesses to reach engaged audiences through promoted posts and targeted campaigns across interest-based subreddit communities.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Oct 2026 | 2% | 5% | Mid-Market, 48% | 11% | 11% | 7% |
| Sep 2026 | 2% | 5% | Mid-Market, 50% | 11% | 11% | 7% |
| Aug 2026 | 2% | 6% | Mid-Market, 50% | 9% | 11% | 7% |
| Jul 2026 | 2% | 6% | Mid-Market, 51% | 9% | 11% | 7% |
| Jun 2026 | 3% | 6% | Mid-Market, 51% | 9% | 11% | 7% |
| May 2026 | 3% | 6% | Mid-Market, 52% | 9% | 10% | 7% |
| Apr 2026 | 3% | 6% | Mid-Market, 52% | 8% | 11% | 7% |
| Mar 2026 | 1% | 6% | Mid-Market, 51% | 9% | 10% | 7% |
| Feb 2026 | 3% | 6% | Mid-Market, 52% | 9% | 10% | 7% |
| Jan 2026 | 3% | 6% | Mid-Market, 52% | 9% | 10% | 7% |
| Dec 2025 | 2% | 6% | Mid-Market, 53% | 10% | 11% | 7% |
| Nov 2025 | 3% | 6% | Mid-Market, 54% | 9% | 10% | 7% |
| Oct 2025 | 3% | 6% | Mid-Market, 54% | 9% | 10% | 7% |
| Sep 2025 | 4% | 9% | Mid-Market, 54% | 8% | 10% | 7% |
| Aug 2025 | 3% | 9% | Mid-Market, 53% | 9% | 10% | 7% |
| Jul 2025 | 2% | 9% | Mid-Market, 53% | 8% | 10% | 7% |
| Jun 2025 | 3% | 9% | Mid-Market, 52% | 9% | 9% | 7% |
| May 2025 | 1% | 9% | Mid-Market, 51% | 8% | 9% | 6% |
| Apr 2025 | 2% | 8% | Mid-Market, 51% | 8% | 9% | 6% |
| Mar 2025 | 2% | 9% | Mid-Market, 52% | 8% | 9% | 6% |
| Feb 2025 | 2% | 9% | Mid-Market, 51% | 8% | 9% | 6% |
| Jan 2025 | 2% | 8% | Mid-Market, 49% | 7% | 9% | 6% |
| Dec 2024 | 2% | 7% | Mid-Market, 47% | 7% | 8% | 6% |
| Nov 2024 | 2% | 7% | Mid-Market, 49% | 8% | 7% | 6% |
Have feedback?
Share your feedback, suggest improvements, or tell us what vendors you'd like to see covered next.