18%
1% YoY
#5
Summary
- Shopify ranks #5 within the Web Hosting & Site Builders category, down 1 position month-over-month.
- As of October 2026, 18% of organizations who have a vendor in the Web Hosting & Site Builders category use Shopify: down < 1 percentage points from last year.
- Shopify has the highest adoption among enterprise companies (26%), compared to mid-market (23%), small-to-medium businesses (17%), and micro-SMB (14%).
- Shopify key capabilities include online store building, multi-channel selling, and payment processing, supporting ecommerce businesses from startup to enterprise scale.
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Key stats
18%
1% YoY
Mid-Market, 45%
11%
8%
#4
#6
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 17% |
| Mid-market | 23% |
| Enterprise | 26% |
About Shopify
Shopify is a commerce platform that enables businesses to create online stores, manage sales, and process payments across multiple channels. It provides tools for entrepreneurs and enterprises to build and scale their ecommerce operations.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 11% | 8% | Mid-Market, 45% | 26% | 23% | 17% |
| Aug 2026 | 13% | 8% | Mid-Market, 46% | 26% | 22% | 17% |
| Jul 2026 | 11% | 8% | Mid-Market, 46% | 26% | 23% | 16% |
| Jun 2026 | 11% | 8% | Mid-Market, 46% | 26% | 23% | 17% |
| May 2026 | 11% | 8% | Mid-Market, 46% | 26% | 22% | 17% |
| Apr 2026 | 9% | 8% | Mid-Market, 46% | 26% | 22% | 16% |
| Mar 2026 | 10% | 8% | Mid-Market, 46% | 26% | 23% | 17% |
| Feb 2026 | 12% | 9% | Mid-Market, 46% | 28% | 23% | 17% |
| Jan 2026 | 10% | 9% | Mid-Market, 46% | 28% | 23% | 17% |
| Dec 2025 | 10% | 9% | Mid-Market, 46% | 29% | 23% | 17% |
| Nov 2025 | 12% | 8% | Mid-Market, 47% | 28% | 23% | 17% |
| Oct 2025 | 12% | 8% | Mid-Market, 47% | 28% | 23% | 17% |
| Sep 2025 | 12% | 8% | Mid-Market, 47% | 27% | 24% | 17% |
| Aug 2025 | 15% | 7% | Mid-Market, 47% | 29% | 24% | 17% |
| Jul 2025 | 10% | 6% | Mid-Market, 48% | 29% | 24% | 17% |
| Jun 2025 | 10% | 6% | Mid-Market, 48% | 26% | 23% | 17% |
| May 2025 | 10% | 7% | Mid-Market, 48% | 27% | 24% | 17% |
| Apr 2025 | 11% | 6% | Mid-Market, 48% | 27% | 24% | 18% |
| Mar 2025 | 14% | 7% | Mid-Market, 48% | 28% | 24% | 18% |
| Feb 2025 | 15% | 6% | Mid-Market, 49% | 27% | 24% | 18% |
| Jan 2025 | 14% | 6% | Mid-Market, 49% | 26% | 24% | 18% |
| Dec 2024 | 13% | 6% | Mid-Market, 49% | 25% | 24% | 18% |
| Nov 2024 | 15% | 7% | Mid-Market, 48% | 25% | 24% | 18% |
| Oct 2024 | 12% | 6% | Mid-Market, 48% | 25% | 24% | 18% |
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