3%
arrow_downward2% YoY
#7
Summary
- ThoughtSpot ranks #7 within the Business Intelligence category, maintaining its position month-over-month.
- As of January 2026, 3% of organizations who have a vendor in the Business Intelligence category use ThoughtSpot: down 2 percentage points from last year.
- ThoughtSpot has the highest adoption among enterprise companies (5%), compared to mid-market (3%), small-to-medium businesses (3%), and micro-SMB (2%).
- ThoughtSpot key capabilities include search-driven analytics, natural language queries, and interactive data visualizations, supporting self-service business intelligence for non-technical users.
Key stats
3%
arrow_downward2% YoY
Enterprise, 48%
4%
8%
#7
#6
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 3% |
| Mid-market | 3% |
| Enterprise | 5% |
About ThoughtSpot
ThoughtSpot is an AI-powered analytics platform that enables business users to search and analyze data using natural language queries.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 4% | 8% | Enterprise, 48% | 5% | 3% | 3% |
| Dec 2025 | — | 8% | Enterprise, 47% | 6% | 3% | 3% |
| Nov 2025 | 3% | 9% | Enterprise, 48% | 6% | 4% | 3% |
| Oct 2025 | 4% | 10% | Enterprise, 49% | 6% | 4% | 3% |
| Sep 2025 | 1% | 11% | Enterprise, 48% | 7% | 4% | 3% |
| Aug 2025 | 5% | 13% | Enterprise, 49% | 7% | 4% | 3% |
| Jul 2025 | 2% | 13% | Enterprise, 48% | 7% | 3% | 4% |
| Jun 2025 | 3% | 15% | Enterprise, 46% | 7% | 4% | 4% |
| May 2025 | 5% | 17% | Enterprise, 46% | 7% | 4% | 4% |
| Apr 2025 | 3% | 15% | Enterprise, 46% | 8% | 4% | 4% |
| Mar 2025 | 4% | 17% | Enterprise, 47% | 9% | 4% | 4% |
| Feb 2025 | 3% | 19% | Enterprise, 47% | 9% | 5% | 5% |
| Jan 2025 | 3% | 20% | Mid-Market, 48% | 10% | 6% | 5% |
| Dec 2024 | 7% | 20% | Mid-Market, 47% | 12% | 6% | 5% |
| Nov 2024 | 13% | 20% | Mid-Market, 45% | 12% | 6% | 5% |
| Oct 2024 | 3% | 21% | Mid-Market, 45% | 13% | 6% | 5% |
| Sep 2024 | 4% | 23% | Mid-Market, 45% | 13% | 6% | 6% |
| Aug 2024 | 8% | 26% | Mid-Market, 50% | 14% | 6% | 6% |
| Jul 2024 | 5% | 31% | Mid-Market, 55% | 12% | 7% | 7% |
| Jun 2024 | 10% | 32% | Mid-Market, 54% | 13% | 7% | 7% |
| May 2024 | 11% | 35% | Mid-Market, 51% | 14% | 7% | 8% |
| Apr 2024 | 22% | 36% | Enterprise, 44% | 15% | 8% | 8% |
| Mar 2024 | 6% | 33% | Enterprise, 45% | 16% | 8% | 8% |
| Feb 2024 | 7% | 33% | Enterprise, 47% | 18% | 8% | 8% |