3%
2% YoY
#9
Summary
- ThoughtSpot ranks #9 within the Business Intelligence category, maintaining its position month-over-month.
- As of November 2026, 3% of organizations who have a vendor in the Business Intelligence category use ThoughtSpot: down 2 percentage points from last year.
- ThoughtSpot has the highest adoption among mid-market companies (3%), compared to enterprise (2%), small-to-medium businesses (3%), and micro-SMB (2%).
- ThoughtSpot key capabilities include search-driven analytics, natural language queries, and interactive data visualizations, supporting self-service business intelligence for non-technical users.
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Key stats
3%
2% YoY
Mid-Market, 66%
2%
3%
#9
#8
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 3% |
| Mid-market | 3% |
| Enterprise | 2% |
About ThoughtSpot
ThoughtSpot is an AI-powered analytics platform that enables business users to search and analyze data using natural language queries.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Oct 2026 | 2% | 3% | Mid-Market, 66% | 2% | 3% | 3% |
| Sep 2026 | 2% | 4% | Mid-Market, 60% | 2% | 4% | 3% |
| Aug 2026 | 3% | 4% | Mid-Market, 60% | 3% | 4% | 3% |
| Jul 2026 | 1% | 4% | Mid-Market, 61% | 3% | 4% | 3% |
| Jun 2026 | 3% | 3% | Mid-Market, 59% | 3% | 4% | 3% |
| May 2026 | 2% | 3% | Mid-Market, 59% | 4% | 4% | 3% |
| Apr 2026 | 1% | 4% | Mid-Market, 59% | 4% | 4% | 3% |
| Mar 2026 | 2% | 4% | Mid-Market, 54% | 4% | 4% | 4% |
| Feb 2026 | 2% | 3% | Mid-Market, 53% | 6% | 5% | 4% |
| Jan 2026 | 3% | 4% | Mid-Market, 54% | 6% | 5% | 4% |
| Dec 2025 | — | 4% | Mid-Market, 55% | 6% | 5% | 4% |
| Nov 2025 | 3% | 5% | Mid-Market, 55% | 6% | 5% | 4% |
| Oct 2025 | 3% | 6% | Mid-Market, 54% | 7% | 6% | 4% |
| Sep 2025 | 2% | 6% | Mid-Market, 54% | 7% | 6% | 4% |
| Aug 2025 | 4% | 7% | Mid-Market, 53% | 8% | 6% | 5% |
| Jul 2025 | 4% | 6% | Mid-Market, 53% | 8% | 6% | 5% |
| Jun 2025 | 2% | 6% | Mid-Market, 55% | 9% | 7% | 5% |
| May 2025 | 3% | 6% | Mid-Market, 55% | 9% | 7% | 6% |
| Apr 2025 | 2% | 5% | Mid-Market, 55% | 10% | 7% | 6% |
| Mar 2025 | 2% | 7% | Mid-Market, 51% | 12% | 8% | 6% |
| Feb 2025 | 2% | 8% | Mid-Market, 50% | 16% | 9% | 7% |
| Jan 2025 | — | 9% | Mid-Market, 50% | 20% | 10% | 7% |
| Dec 2024 | 5% | 8% | Mid-Market, 50% | 21% | 11% | 8% |
| Nov 2024 | 9% | 16% | Mid-Market, 48% | 21% | 11% | 8% |
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