16%
arrow_downward0% YoY
#4
Summary
- ZoomInfo ranks #4 within the Sales Data Providers category, maintaining its position month-over-month.
- As of June 2026, 16% of organizations who have a vendor in the Sales Data Providers category use ZoomInfo: down < 1 percentage points from last year.
- ZoomInfo has the highest adoption among mid-market companies (26%), compared to enterprise (19%), small-to-medium businesses (13%), and micro-SMB (8%).
- ZoomInfo key capabilities include comprehensive B2B contact database, sales intelligence insights, and intent data tracking, supporting targeted prospecting and lead generation.
Are businesses buying ZoomInfo?
Key stats
16%
arrow_downward0% YoY
Mid-Market, 59%
10%
10%
#4
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 13% |
| Mid-market | 26% |
| Enterprise | 19% |
About ZoomInfo
ZoomInfo is a go-to-market intelligence platform that provides AI-powered sales data, buyer insights, and contact information. It helps sales teams identify prospects, prioritize accounts, and accelerate deal execution.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| May 2026 | 10% | 10% | Mid-Market, 57% | 20% | 26% | 12% |
| Apr 2026 | 8% | 10% | Mid-Market, 57% | 20% | 26% | 12% |
| Mar 2026 | 10% | 10% | Mid-Market, 59% | 20% | 26% | 13% |
| Feb 2026 | 8% | 10% | Mid-Market, 60% | 19% | 26% | 12% |
| Jan 2026 | 9% | 10% | Mid-Market, 61% | 18% | 26% | 13% |
| Dec 2025 | 15% | 10% | Mid-Market, 60% | 18% | 26% | 13% |
| Nov 2025 | 9% | 10% | Mid-Market, 61% | 17% | 25% | 12% |
| Oct 2025 | 10% | 10% | Mid-Market, 62% | 17% | 25% | 13% |
| Sep 2025 | 12% | 10% | Mid-Market, 64% | 16% | 26% | 13% |
| Aug 2025 | 7% | 10% | Mid-Market, 62% | 15% | 26% | 13% |
| Jul 2025 | 9% | 10% | Mid-Market, 63% | 16% | 26% | 13% |
| Jun 2025 | 8% | 10% | Mid-Market, 64% | 15% | 26% | 13% |
| May 2025 | 10% | 10% | Mid-Market, 62% | 16% | 26% | 13% |
| Apr 2025 | 9% | 12% | Mid-Market, 63% | 16% | 26% | 13% |
| Mar 2025 | 8% | 12% | Mid-Market, 64% | 15% | 26% | 13% |
| Feb 2025 | 12% | 12% | Mid-Market, 62% | 14% | 26% | 14% |
| Jan 2025 | 11% | 13% | Mid-Market, 61% | 15% | 26% | 14% |
| Dec 2024 | 12% | 14% | Mid-Market, 64% | 15% | 25% | 14% |
| Nov 2024 | 8% | 14% | Mid-Market, 64% | 12% | 25% | 14% |
| Oct 2024 | 13% | 14% | Mid-Market, 65% | 12% | 25% | 14% |
| Sep 2024 | 10% | 13% | Mid-Market, 65% | 11% | 25% | 14% |
| Aug 2024 | 12% | 13% | Mid-Market, 64% | 11% | 24% | 13% |
| Jul 2024 | 11% | 14% | Mid-Market, 66% | 11% | 24% | 14% |
| Jun 2024 | 9% | 13% | Mid-Market, 65% | 9% | 24% | 14% |
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