16%
0% YoY
#4
Summary
- ZoomInfo ranks #4 within the Sales Data Providers category, maintaining its position month-over-month.
- As of September 2026, 16% of organizations who have a vendor in the Sales Data Providers category use ZoomInfo: down < 1 percentage points from last year.
- ZoomInfo has the highest adoption among mid-market companies (27%), compared to enterprise (20%), small-to-medium businesses (13%), and micro-SMB (9%).
- ZoomInfo key capabilities include comprehensive B2B contact database, sales intelligence insights, and intent data tracking, supporting targeted prospecting and lead generation.
Are businesses buying ZoomInfo?
Key stats
16%
0% YoY
Mid-Market, 59%
10%
10%
#4
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 13% |
| Mid-market | 27% |
| Enterprise | 20% |
About ZoomInfo
ZoomInfo is a go-to-market intelligence platform that provides AI-powered sales data, buyer insights, and contact information. It helps sales teams identify prospects, prioritize accounts, and accelerate deal execution.
Don’t miss key shifts in business spend.
Similar solutions
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Aug 2026 | 10% | 10% | Mid-Market, 59% | 21% | 27% | 13% |
| Jul 2026 | 14% | 10% | Mid-Market, 59% | 20% | 27% | 13% |
| Jun 2026 | 10% | 10% | Mid-Market, 59% | 19% | 27% | 13% |
| May 2026 | 10% | 10% | Mid-Market, 61% | 20% | 27% | 13% |
| Apr 2026 | 9% | 10% | Mid-Market, 62% | 19% | 27% | 13% |
| Mar 2026 | 11% | 10% | Mid-Market, 63% | 18% | 27% | 13% |
| Feb 2026 | 10% | 10% | Mid-Market, 65% | 16% | 27% | 13% |
| Jan 2026 | 10% | 10% | Mid-Market, 66% | 16% | 27% | 13% |
| Dec 2025 | 15% | 10% | Mid-Market, 66% | 15% | 27% | 13% |
| Nov 2025 | 8% | 10% | Mid-Market, 66% | 14% | 27% | 13% |
| Oct 2025 | 11% | 10% | Mid-Market, 67% | 14% | 27% | 13% |
| Sep 2025 | 11% | 10% | Mid-Market, 68% | 14% | 27% | 13% |
| Aug 2025 | 8% | 10% | Mid-Market, 67% | 13% | 28% | 13% |
| Jul 2025 | 9% | 11% | Mid-Market, 66% | 14% | 27% | 13% |
| Jun 2025 | 9% | 12% | Mid-Market, 66% | 15% | 27% | 13% |
| May 2025 | 10% | 12% | Mid-Market, 65% | 15% | 28% | 13% |
| Apr 2025 | 9% | 12% | Mid-Market, 66% | 15% | 27% | 14% |
| Mar 2025 | 8% | 13% | Mid-Market, 66% | 14% | 27% | 14% |
| Feb 2025 | 11% | 13% | Mid-Market, 64% | 14% | 27% | 14% |
| Jan 2025 | 12% | 14% | Mid-Market, 63% | 15% | 27% | 14% |
| Dec 2024 | 14% | 15% | Mid-Market, 66% | 15% | 26% | 15% |
| Nov 2024 | 8% | 16% | Mid-Market, 67% | 11% | 26% | 15% |
| Oct 2024 | 15% | 16% | Mid-Market, 65% | 11% | 26% | 15% |
| Sep 2024 | 10% | 15% | Mid-Market, 65% | 12% | 25% | 14% |
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