17%
1% YoY
#4
Summary
- ZoomInfo ranks #4 within the Sales Data Providers category, maintaining its position month-over-month.
- As of October 2026, 17% of organizations who have a vendor in the Sales Data Providers category use ZoomInfo: down < 1 percentage points from last year.
- ZoomInfo has the highest adoption among mid-market companies (28%), compared to enterprise (21%), small-to-medium businesses (13%), and micro-SMB (9%).
- ZoomInfo key capabilities include comprehensive B2B contact database, sales intelligence insights, and intent data tracking, supporting targeted prospecting and lead generation.
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Key stats
17%
1% YoY
Mid-Market, 58%
9%
10%
#4
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 13% |
| Mid-market | 28% |
| Enterprise | 21% |
About ZoomInfo
ZoomInfo is a go-to-market intelligence platform that provides AI-powered sales data, buyer insights, and contact information. It helps sales teams identify prospects, prioritize accounts, and accelerate deal execution.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 9% | 10% | Mid-Market, 58% | 21% | 28% | 13% |
| Aug 2026 | 9% | 10% | Mid-Market, 58% | 21% | 28% | 14% |
| Jul 2026 | 13% | 11% | Mid-Market, 58% | 21% | 28% | 14% |
| Jun 2026 | 9% | 11% | Mid-Market, 58% | 21% | 28% | 14% |
| May 2026 | 10% | 11% | Mid-Market, 59% | 22% | 28% | 14% |
| Apr 2026 | 9% | 11% | Mid-Market, 59% | 22% | 28% | 14% |
| Mar 2026 | 10% | 11% | Mid-Market, 61% | 21% | 28% | 14% |
| Feb 2026 | 9% | 11% | Mid-Market, 62% | 20% | 28% | 14% |
| Jan 2026 | 10% | 11% | Mid-Market, 63% | 19% | 28% | 14% |
| Dec 2025 | 16% | 11% | Mid-Market, 63% | 18% | 28% | 14% |
| Nov 2025 | 11% | 10% | Mid-Market, 63% | 17% | 28% | 14% |
| Oct 2025 | 11% | 10% | Mid-Market, 64% | 17% | 28% | 14% |
| Sep 2025 | 11% | 10% | Mid-Market, 66% | 17% | 28% | 14% |
| Aug 2025 | 8% | 12% | Mid-Market, 65% | 15% | 28% | 14% |
| Jul 2025 | 11% | 12% | Mid-Market, 66% | 17% | 28% | 14% |
| Jun 2025 | 8% | 12% | Mid-Market, 66% | 16% | 28% | 14% |
| May 2025 | 11% | 12% | Mid-Market, 65% | 16% | 29% | 14% |
| Apr 2025 | 9% | 13% | Mid-Market, 66% | 16% | 28% | 15% |
| Mar 2025 | 10% | 14% | Mid-Market, 66% | 15% | 28% | 15% |
| Feb 2025 | 12% | 15% | Mid-Market, 64% | 15% | 28% | 15% |
| Jan 2025 | 13% | 17% | Mid-Market, 63% | 16% | 28% | 15% |
| Dec 2024 | 14% | 17% | Mid-Market, 65% | 16% | 27% | 15% |
| Nov 2024 | 8% | 17% | Mid-Market, 66% | 13% | 27% | 15% |
| Oct 2024 | 14% | 19% | Mid-Market, 67% | 12% | 27% | 16% |
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