15%
arrow_downward1% YoY
#4
Summary
- ZoomInfo ranks #4 within the Sales Data Providers category, up 1 position month-over-month.
- As of April 2026, 15% of organizations who have a vendor in the Sales Data Providers category use ZoomInfo: down 1 percentage point from last year.
- ZoomInfo has the highest adoption among mid-market companies (25%), compared to enterprise (16%), small-to-medium businesses (11%), and micro-SMB (7%).
- ZoomInfo key capabilities include comprehensive B2B contact database, sales intelligence insights, and intent data tracking, supporting targeted prospecting and lead generation.
Are businesses buying ZoomInfo?
Key stats
15%
arrow_downward1% YoY
Mid-Market, 54%
10%
13%
#4
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 11% |
| Mid-market | 25% |
| Enterprise | 16% |
About ZoomInfo
ZoomInfo is a go-to-market intelligence platform that provides AI-powered sales data, buyer insights, and contact information. It helps sales teams identify prospects, prioritize accounts, and accelerate deal execution.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 10% | 13% | Mid-Market, 54% | 16% | 25% | 11% |
| Feb 2026 | 9% | 13% | Mid-Market, 55% | 15% | 25% | 11% |
| Jan 2026 | 10% | 13% | Mid-Market, 56% | 14% | 25% | 12% |
| Dec 2025 | 14% | 12% | Mid-Market, 55% | 13% | 25% | 11% |
| Nov 2025 | 6% | 12% | Mid-Market, 56% | 13% | 24% | 11% |
| Oct 2025 | 10% | 12% | Mid-Market, 57% | 13% | 24% | 12% |
| Sep 2025 | 9% | 12% | Mid-Market, 57% | 13% | 25% | 12% |
| Aug 2025 | 7% | 12% | Mid-Market, 57% | 11% | 25% | 12% |
| Jul 2025 | 8% | 13% | Mid-Market, 58% | 13% | 25% | 12% |
| Jun 2025 | 8% | 13% | Mid-Market, 59% | 13% | 25% | 13% |
| May 2025 | 11% | 13% | Mid-Market, 58% | 14% | 26% | 13% |
| Apr 2025 | 7% | 13% | Mid-Market, 58% | 14% | 25% | 12% |
| Mar 2025 | 7% | 13% | Mid-Market, 57% | 15% | 25% | 13% |
| Feb 2025 | 11% | 14% | Mid-Market, 56% | 14% | 25% | 13% |
| Jan 2025 | 11% | 15% | Mid-Market, 55% | 15% | 25% | 13% |
| Dec 2024 | 13% | 15% | Mid-Market, 56% | 14% | 24% | 13% |
| Nov 2024 | 8% | 15% | Mid-Market, 57% | 11% | 24% | 13% |
| Oct 2024 | 14% | 15% | Mid-Market, 57% | 10% | 24% | 13% |
| Sep 2024 | 10% | 14% | Mid-Market, 58% | 11% | 24% | 13% |
| Aug 2024 | 11% | 15% | Mid-Market, 56% | 12% | 23% | 13% |
| Jul 2024 | 9% | 16% | Mid-Market, 55% | 12% | 23% | 13% |
| Jun 2024 | 8% | 17% | Mid-Market, 53% | 10% | 22% | 13% |
| May 2024 | 9% | 21% | Mid-Market, 52% | 10% | 22% | 14% |
| Apr 2024 | 9% | 28% | Mid-Market, 50% | 11% | 22% | 14% |
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