Why “Doing Finance” feels different with Ramp
As the song goes, “You can spend all your time makin’ money, or you can spend all your love makin’ time.”
With considerable due respect to The Eagles, we wondered…what if you didn’t have to choose between the two? What if you could save money and have more time to do what you love?
At Ramp, the answer to those questions is automation. By automating time-consuming busywork, we’ve flipped the script—from a way of doing finance that takes time and energy to a way of doing finance that gives it back.
We envision a future where finance teams are working smarter, making bigger bets, scaling faster, and staying focused on strategy. Ramp makes this possible with set-it-and-forget-it spend controls, streamlined workflows, increased accuracy, automated payments and expense reports, and efficiency baked in. Our goal is to improve your work and your life, not just your work life.
We took this philosophy to our agency partners at Fuzzco, and they helped us visualize what doing finance with Ramp feels like. Spoiler alert: There’s not a spreadsheet to be found.
We piloted the first phase of the campaign in Miami in the spring of 2022 to an enthusiastic response. In the spirit of making bigger bets and capitalizing on momentum, we built out a second phase of the campaign mid-summer.
Our hero, the finance leader, is front and center, doing life and Doing Finance right—now with some extra color and context.
If you live in Atlanta, Boston, or Chicago, you might see some of our billboards and digital street signage around town. If you do, be sure to snap a photo and tag us on social.
We’d also love to hear how doing finance with Ramp has given you more time for your own juicy projects.
“I assumed I would have to choose between speed and control. What I found is that you can have both. A well-designed system takes friction out, for the finance function and for everyone else.”
Justin Webster
CFO, Denver Broncos
“A well-run district should not have to choose between getting work done at the school site and keeping control of the dollars behind it. We're not hiring more people to do more jobs, so we have to be smarter about the process. With Ramp, the purchase, the receipt, and the record stay together from the start. ”
Nick Brizeno
Director of Purchasing, San Marcos Unified School District
“In senior living, scale only works if the communities still feel personal. We needed the back office to carry more of the complexity, not the people serving residents. Ramp helped us build that infrastructure, so the experience in the community could stay human.”
Ryan Cole
CFO, Agemark Senior Living
“AI is moving faster than the finance context around it. Prices change, models change, and the value is not always obvious from an invoice. We needed enough detail to know which bets deserved more investment — and which ones did not.”
Greg Cooley
Controller, AngelList
“Invoices, cards, tokens. The categories change but the principle doesn't: know where the money is going, remove the work around it, and make sure the spend is worth it.”
Maciej Mylik. Finance
ElevenLabs
“We weren’t trying to retrofit an old finance system. We had a blank canvas, and Ramp gave us the foundation to build a global finance function of the future.”
Justin Dourado
Director of Finance, Othership
“There's just no surprises anymore. No more waiting two months to find out how a job did. We know how it's doing as it's happening.”
Erich Kuss
Financial Systems Manager, Infinity Home Services
“More token spend isn’t proof that AI is working. Less isn’t proof that it isn’t. What matters is whether we’re buying the right level of intelligence for the work. Ramp lets us make that judgment in the same place we manage every other type of spend.”
Cody Nutt
Senior Director of Business Systems, Daxko
