Why “Doing Finance” feels different with Ramp


As the song goes, “You can spend all your time makin’ money, or you can spend all your love makin’ time.”
With considerable due respect to The Eagles, we wondered…what if you didn’t have to choose between the two? What if you could save money and have more time to do what you love?
At Ramp, the answer to those questions is automation. By automating time-consuming busywork, we’ve flipped the script—from a way of doing finance that takes time and energy to a way of doing finance that gives it back.
We envision a future where finance teams are working smarter, making bigger bets, scaling faster, and staying focused on strategy. Ramp makes this possible with set-it-and-forget-it spend controls, streamlined workflows, increased accuracy, automated payments and expense reports, and efficiency baked in. Our goal is to improve your work and your life, not just your work life.
We took this philosophy to our agency partners at Fuzzco, and they helped us visualize what doing finance with Ramp feels like. Spoiler alert: There’s not a spreadsheet to be found.


We piloted the first phase of the campaign in Miami in the spring of 2022 to an enthusiastic response. In the spirit of making bigger bets and capitalizing on momentum, we built out a second phase of the campaign mid-summer.

Our hero, the finance leader, is front and center, doing life and Doing Finance right—now with some extra color and context.



If you live in Atlanta, Boston, or Chicago, you might see some of our billboards and digital street signage around town. If you do, be sure to snap a photo and tag us on social.
We’d also love to hear how doing finance with Ramp has given you more time for your own juicy projects.

“Browserbase builds infrastructure so AI agents can do real work. Ramp is doing the same for finance. It’s not another tool. It’s a system purpose-built for AI-driven finance, and that’s why we chose Ramp as our financial operating system from day one.”
Paul Klein IV
Founder & CEO, Browserbase

“We used to pay up to $20k a year for our AP platform. With Ramp, we’re earning back well over that amount. That's money that belongs to the mission now, not to the back-office software.”
Heidi Coffer
Chief Financial Officer, Boys & Girls Clubs of San Francisco

“The tricky thing about corporate travel policy is timing. We didn't need a stricter policy. We needed the policy to show up earlier. With Ramp Travel, it finally does.”
Keith Frantz
Director of Enterprise Risk Management, Prosper

“We're accountable to our funders, our partners, and the families we serve. That accountability starts with how we manage every dollar. Ramp makes it easy for our team to spend wisely, track in real time, and keep overhead low so more resources reach the families navigating infertility.”
Rachel Fruchtman
CFO, Jewish Fertility Foundation

“Each member of our team has an outsized impact due to our focus on using high-leverage tools like Ramp.”
Lauren Feeney
Controller, Perplexity

“With Ramp, we haven’t had to add accounting headcount to keep up with growth. The biggest takeaway is that instead of hiring our way through it, we fixed the workflow so we can keep supporting the organization as we scale.”
Melissa M.
VP of Accounting at Brandt Information Services

“In the public sector, every hour and every dollar belongs to the taxpayer. We can't afford to waste either. Ramp ensures we don't.”
Carly Ching
Finance Specialist, City of Ketchum

“Compared to our previous vendor, Ramp gave us true transaction-level granularity, making it possible for me to audit thousands of transactions in record time.”
Lisa Norris
Director of Compliance & Privacy Officer, ABB Optical

