August 18, 2022

Why “Doing Finance” feels different with Ramp

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As the song goes, “You can spend all your time makin’ money, or you can spend all your love makin’ time.”

With considerable due respect to The Eagles, we wondered…what if you didn’t have to choose between the two? What if you could save money and  have more time to do what you love? 

At Ramp, the answer to those questions is automation. By automating time-consuming busywork, we’ve flipped the script—from a way of doing finance that takes time and energy to a way of doing finance that gives it back. 

We envision a future where finance teams are working smarter, making bigger bets, scaling faster, and staying focused on strategy. Ramp makes this possible with set-it-and-forget-it spend controls, streamlined workflows, increased accuracy, automated payments and expense reports, and efficiency baked in. Our goal is to improve your work and your life, not just your work life. 

We took this philosophy to our agency partners at Fuzzco, and they helped us visualize what doing finance with Ramp feels like. Spoiler alert: There’s not a spreadsheet to be found.  

We piloted the first phase of the campaign in Miami in the spring of 2022 to an enthusiastic response. In the spirit of making bigger bets and capitalizing on momentum, we built out a second phase of the campaign mid-summer. 

Our hero, the finance leader, is front and center, doing life and Doing Finance right—now with some extra color and context. 

If you live in Atlanta, Boston, or Chicago, you might see some of our billboards and digital street signage around town. If you do, be sure to snap a photo and tag us on social. 

We’d also love to hear how doing finance with Ramp has given you more time for your own juicy projects. 

Creative Director, Brand, Ramp

Aaron Robbs is the Creative Director of Brand at Ramp where he oversees the team shaping the brand strategy, visual identity, and advertising. Prior to Ramp Aaron spent over 15 years in tech, building teams and leading projects at Dropbox, Kickstarter, MailChimp, and the New York Times.


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