March 19, 2024

How to set up your finance operations (FinOps)

What is FinOps?

FinOps, or finance operations, refers to an increasingly strategic function made up of finance automation specialists, tools, and processes to help businesses streamline and optimize day-to-day finance tasks in order to save time and money. Finance automation technology helps eliminate monotonous, manual work that hinders business innovation in favor of agile, automated processes.

Automating lower value tasks, such as expense management, enables finance departments to save time while maintaining control and accountability. Through a deeper integration of finance and business operations, combined with operational rigor, FinOps allows finance to become a strategic partner for the rest of the business, rather than a bottleneck.

For years, finance teams have been bogged down with tedious day-to-day tasks that take up the majority of their valuable time. But thanks to FinOps, CFOs and finance leaders are now able to devote more time to strategic collaboration and activities that can boost their ROI.

How FinOps has been redefined

FinOps emerged as a part-time function held by key team members such as accountants, controllers, etc. It has historically been reactive, e.g. chasing employees for receipts, coding transactions, and inputting invoice line items into accounting systems, with a focus on reducing cloud technology spend.

It applied financial best practices and partnered with engineering to help organizations optimize cloud computing costs and efficiency. This initial narrow definition of FinOps signified a shift in businesses of combining finance with new technologies to improve efficiency. Prior to this, departments were siloed, with each operating independently of one another.

However, FinOps is now being redefined to encompass more than financial accountability with cloud spend. It is now a combination of financial and operational excellence that empowers finance teams to seize control of their time and money and focus more on unit economics and value, and less on repetitious projects. It’s leading more and more finance leaders to think about how to apply rigor and accountability to other types of spend as well.

FinOps responsibilities

FinOps, powered by finance automation, enables the following:

  • Real-time financial reporting and forecasting: Real-time reporting will enable your team to make intelligent, informed decisions on critical issues like asset allocation.
  • Seamless integration of tools: Create the ultimate integrated financial tech that can help your business maximize its operational efficiency.
  • Faster accounting and EOM close process: Close your books faster and cut down on human error with a hyper-accurate and efficient closing process.
  • Streamlined expense management: Distribute physical and virtual cards, with built-in card restrictions and spend limits. Pay bills and reimburse employees from one place. Create custom approval workflows and digitized expense policies.
  • Financial accountability: Automatically identify wasteful spend and have instant visibility into the best rates and savings. Automatically categorize expenses with direct integrations.
  • Automated expense reporting: Spend and capture receipts automatically. Cards and software work together to save hundreds of hours each month.
  • Streamlined bill payments: Automatic bill creation, approvals, and accounting.

Benefits of FinOps

FinOps helps lead to more efficient unit economics for businesses through:

  • Real-time visibility: Improved financial and operational systems can give you the ability to track your business in real-time. With up-to-date feedback, finance leaders can have access to the most accurate information available for measuring and advancing business performance.
  • Increased efficiency: Making your finance team employees spend their time on mindless, rote to-do items is a waste of their talent and can leave them unsatisfied in their positions. Allowing your employees to work on projects that are challenging and have an impact on the business will help them feel more empowered and engaged in their work.
  • Decreased wasted spend: By identifying issues like duplicate invoices, unused partner rewards, and spend increases, FinOps can help improve the ROI of your capital.

FinOps vs. RevOps

RevOps, or revenue operations, refers to processes that are built to support increased revenue flow. It is a holistic, full-funnel approach to enhance every facet of the customer journey. Examples of RevOps in action include improving customer touchpoints, consolidating revenue tools, and eliminating department silos.

While both FinOps and RevOps are designed to drive revenue, FinOps does so by streamlining finance workflows while RevOps optimizes go-to-market workflows.

How Ramp eliminates manual finance work

Finance teams spend countless hours on repetitive tasks—manually entering expenses, chasing down receipts, reconciling transactions, and enforcing spending policies. These time-consuming activities pull your team away from strategic work that actually moves the business forward.

Ramp's automated expense management transforms how you handle employee spending. When employees make purchases with Ramp cards, the platform automatically captures and categorizes transactions in real-time. No more expense reports or receipt chasing—Ramp uses AI to match receipts to transactions instantly, extract key details, and code expenses to the right accounts. Your team saves hours each month that would otherwise go toward manual data entry and follow-ups.

The platform's intelligent policy enforcement prevents issues before they happen. You can set custom spending rules by category, merchant, or employee—and Ramp automatically blocks out-of-policy purchases at the point of sale. Need to restrict software subscriptions to IT-approved vendors? Done. Want to cap meal expenses at $50 per person? Ramp handles it automatically. This proactive approach eliminates the back-and-forth of expense corrections and policy violations.

Ramp's automated reconciliation capabilities further streamline your close process. The platform syncs seamlessly with your accounting software, automatically matching transactions and flagging discrepancies. Instead of manually comparing credit card statements to your general ledger, you get a clean, pre-reconciled view of all spending. Month-end close times drop dramatically when you're not hunting down missing receipts or correcting miscategorized expenses.

By automating these foundational finance tasks, Ramp gives your team back valuable time to focus on analysis, forecasting, and strategic initiatives. The compound effect is powerful: faster closes, better compliance, and a finance team that operates as a strategic partner rather than a processing center.

Do you need FinOps?

FinOps brings financial operations into the modern age. You should consider adopting FinOps principles if your finance team struggles with fragmented data across multiple platforms or lacks real-time visibility into spending patterns. When critical financial insights remain buried in spreadsheets or when month-end surprises derail your forecasts, it's time for a change.

The right FinOps approach—powered by platforms like Ramp—transforms these pain points into competitive advantages through unified spend management and intelligent automation.

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Fiona LeeFormer Content Lead, Ramp
Fiona writes about B2B growth strategies and digital marketing. Prior to Ramp, she led content teams at Google and Intercom. Fiona graduated from UC Berkeley with a degree in English.
Ramp is dedicated to helping businesses of all sizes make informed decisions. We adhere to strict editorial guidelines to ensure that our content meets and maintains our high standards.

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