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Every month, billions of dollars get processed on Ramp cards for business expenses. And every month, we share the new vendors that customers are purchasing for the first time, to give you a glimpse into emerging market trends, companies on the rise, and much more. 

Last month, over 12,000 businesses on Ramp transacted with a new software vendor. While many of the vendors from July reappeared, two new names surfaced: GoDaddy and LinkedIn.

By new customer count
By new card spend
1. Adobe
2. OpenAI
3. GoDaddy
4. Canva
5. Anthropic
1. HubSpot
2. Docusign
3. ZoomInfo
4. LinkedIn
5. Slack

Four things struck me: 

  1. Every company is now an AI company: Nearly all the vendors on our lists are touting their AI functionality, even those you don’t necessarily think of as AI-first. GoDaddy, for example, is pushing its customers to “build a website at the speed of AI.” 

  2. GoDaddy: Speaking of the domain registrar, this month, it knocked Squarespace off the list of top vendors by new customer count. Squarespace previously led the list in June and July after acquiring Google Domains last year and migrating customers in recent months. Some companies moving off Google Domains might have been drawn to GoDaddy’s lower pricing.

  3. Canva: Keep an eye on the design platform's market share. Over the past few weeks, Canva has been rolling out substantial price increases as a result of its new AI features. Will Canva users accept the price hikes, or will we see movement to new design tools?

  4. LinkedIn: The platform is a must-have lead-generation tool. Its reappearance on the list, with HubSpot’s and ZoomInfo’s top positions, suggests companies are continuing to push hard on their prospecting efforts. 

We’ll be back next month with new data.

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Head of Analytics Engineering & Data Science, Ramp
Ian leads the charge of developing Ramp’s cutting-edge data capabilities, and the platform and team behind the products and insights. Ramp’s data team leverages SQL, Python, and ML/AI techniques to empower teams across the company to make informed decisions, and to save Ramp customers time and money. Prior to joining Ramp in 2021, Ian led data teams at B2C the marketplaces Drizly and Wayfair, where he learned quite a bit about data in highly regulated environments (fintech law has nothing on alcohol law), pricing and recommendation algorithms, and everything that can go wrong shipping a rug or sofa. Ian holds a Master of Business Administration from Harvard Business School with honors, and an BA in Mathematics from Dartmouth College, where he was a member of the NCAA Alpine Ski Team. Ian lives in New York with his wife, and is an avid skier, road cyclist, and Red Sox fan.
Ramp is dedicated to helping businesses of all sizes make informed decisions. We adhere to strict editorial guidelines to ensure that our content meets and maintains our high standards.

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