10%
arrow_downward9% YoY
#5
Summary
- 11x ranks #5 within the AI-First GTM category, maintaining its position month-over-month.
- As of May 2026, 10% of organizations who have a vendor in the AI-First GTM category use 11x: down 9 percentage points from last year.
- 11x has the highest adoption among enterprise companies (40%), compared to mid-market (8%), small-to-medium businesses (10%), and micro-SMB (8%).
- 11x key capabilities include AI-powered sales development representatives, automated lead qualification, and personalized outreach at scale, supporting revenue teams replacing human SDRs.
Are businesses buying 11x?
Key stats
10%
arrow_downward9% YoY
Mid-Market, 81%
21%
#2
#7
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 10% |
| Mid-market | 8% |
| Enterprise | 40% |
About 11x
11x provides AI-powered digital workers that automate sales development and phone engagement tasks. The platform enables go-to-market teams to qualify leads and conduct customer interactions autonomously.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Apr 2026 | 21% | — | Mid-Market, 81% | 40% | 8% | 10% |
| Mar 2026 | 5% | — | Mid-Market, 81% | 0% | 9% | 10% |
| Feb 2026 | 15% | 25% | Mid-Market, 74% | 0% | 9% | 11% |
| Jan 2026 | 22% | 17% | Mid-Market, 67% | 0% | 9% | 14% |
| Dec 2025 | 13% | 14% | Mid-Market, 67% | 0% | 8% | 17% |
| Nov 2025 | 13% | 25% | Mid-Market, 63% | 0% | 8% | 17% |
| Oct 2025 | 6% | 20% | Mid-Market, 63% | 0% | 7% | 19% |
| Sep 2025 | — | — | Mid-Market, 67% | 0% | 8% | 20% |
| Aug 2025 | 25% | 20% | Mid-Market, 65% | 0% | 10% | 21% |
| Jul 2025 | 8% | 50% | Mid-Market, 67% | 0% | 8% | 20% |
| Jun 2025 | 5% | 33% | Mid-Market, 70% | 0% | 9% | 20% |
| May 2025 | 12% | 50% | Mid-Market, 73% | 0% | 12% | 24% |
| Apr 2025 | — | 50% | Mid-Market, 72% | 0% | 15% | 23% |
| Mar 2025 | 14% | 100% | Mid-Market, 71% | 0% | 15% | 27% |
| Feb 2025 | 40% | — | Mid-Market, 75% | 0% | 14% | 27% |
| Jan 2025 | 18% | — | Mid-Market, 79% | 0% | 13% | 20% |
| Dec 2024 | 17% | — | Mid-Market, 74% | 0% | 15% | 17% |
| Nov 2024 | 17% | — | Mid-Market, 80% | 0% | 11% | 18% |
| Oct 2024 | 40% | — | Mid-Market, 87% | 0% | 13% | 17% |
| Sep 2024 | 20% | — | Mid-Market, 82% | 0% | 13% | 11% |
| Aug 2024 | 17% | — | Mid-Market, 87% | 0% | 10% | 12% |
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