9%
7% YoY
#6
Summary
- 11x ranks #6 within the AI-First GTM category, maintaining its position month-over-month.
- As of September 2026, 9% of organizations who have a vendor in the AI-First GTM category use 11x: down 7 percentage points from last year.
- 11x has the highest adoption among enterprise companies (33%), compared to mid-market (10%), small-to-medium businesses (7%), and micro-SMB (1%).
- 11x key capabilities include AI-powered sales development representatives, automated lead qualification, and personalized outreach at scale, supporting revenue teams replacing human SDRs.
Are businesses buying 11x?
Key stats
9%
7% YoY
Enterprise, 55%
#7
#7
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 7% |
| Mid-market | 10% |
| Enterprise | 33% |
About 11x
11x provides AI-powered digital workers that automate sales development and phone engagement tasks. The platform enables go-to-market teams to qualify leads and conduct customer interactions autonomously.
Don’t miss key shifts in business spend.
Similar solutions
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Aug 2026 | — | — | Enterprise, 55% | 33% | 10% | 7% |
| Jul 2026 | 18% | — | Enterprise, 59% | 33% | 10% | 8% |
| Jun 2026 | 7% | 8% | Enterprise, 59% | 33% | 9% | 10% |
| May 2026 | 5% | 9% | Enterprise, 61% | 40% | 9% | 10% |
| Apr 2026 | 25% | — | Mid-Market, 80% | 50% | 8% | 11% |
| Mar 2026 | 6% | — | Mid-Market, 80% | 0% | 9% | 10% |
| Feb 2026 | 12% | 14% | Mid-Market, 76% | 0% | 9% | 11% |
| Jan 2026 | 25% | 11% | Mid-Market, 73% | 0% | 10% | 13% |
| Dec 2025 | 13% | 13% | Mid-Market, 75% | 0% | 9% | 14% |
| Nov 2025 | 14% | 20% | Mid-Market, 72% | 0% | 11% | 14% |
| Oct 2025 | 5% | 14% | Mid-Market, 71% | 0% | 10% | 16% |
| Sep 2025 | — | — | Mid-Market, 74% | — | 10% | 18% |
| Aug 2025 | 23% | 20% | Mid-Market, 72% | — | 12% | 19% |
| Jul 2025 | — | 33% | Mid-Market, 73% | — | 11% | 19% |
| Jun 2025 | 5% | 33% | Mid-Market, 73% | — | 11% | 19% |
| May 2025 | 13% | 50% | Mid-Market, 74% | — | 13% | 21% |
| Apr 2025 | — | 50% | Mid-Market, 73% | — | 16% | 21% |
| Mar 2025 | 12% | 100% | Mid-Market, 72% | — | 16% | 24% |
| Feb 2025 | 38% | — | Mid-Market, 69% | — | 16% | 24% |
| Jan 2025 | 20% | — | Mid-Market, 73% | — | 12% | 21% |
| Dec 2024 | 13% | — | Mid-Market, 67% | — | 13% | 19% |
| Nov 2024 | 23% | — | Mid-Market, 73% | — | 10% | 21% |
| Oct 2024 | 38% | — | Mid-Market, 81% | — | 12% | 18% |
| Sep 2024 | 14% | — | Mid-Market, 74% | — | 12% | 13% |
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