10%
arrow_downward8% YoY
#5
Summary
- 11x ranks #5 within the AI-First GTM category, maintaining its position month-over-month.
- As of June 2026, 10% of organizations who have a vendor in the AI-First GTM category use 11x: down 8 percentage points from last year.
- 11x has the highest adoption among enterprise companies (33%), compared to mid-market (9%), small-to-medium businesses (10%), and micro-SMB (7%).
- 11x key capabilities include AI-powered sales development representatives, automated lead qualification, and personalized outreach at scale, supporting revenue teams replacing human SDRs.
Are businesses buying 11x?
Key stats
10%
arrow_downward8% YoY
Enterprise, 63%
6%
#7
#7
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 10% |
| Mid-market | 9% |
| Enterprise | 33% |
About 11x
11x provides AI-powered digital workers that automate sales development and phone engagement tasks. The platform enables go-to-market teams to qualify leads and conduct customer interactions autonomously.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| May 2026 | 6% | — | Enterprise, 63% | 33% | 9% | 10% |
| Apr 2026 | 24% | — | Mid-Market, 80% | 40% | 8% | 11% |
| Mar 2026 | 6% | — | Mid-Market, 80% | 0% | 9% | 10% |
| Feb 2026 | 15% | 20% | Mid-Market, 73% | 0% | 9% | 11% |
| Jan 2026 | 22% | 17% | Mid-Market, 67% | 0% | 9% | 14% |
| Dec 2025 | 20% | 13% | Mid-Market, 71% | 0% | 8% | 16% |
| Nov 2025 | 13% | 20% | Mid-Market, 66% | 0% | 9% | 16% |
| Oct 2025 | 5% | 17% | Mid-Market, 66% | 0% | 8% | 18% |
| Sep 2025 | — | — | Mid-Market, 70% | 0% | 9% | 19% |
| Aug 2025 | 25% | 17% | Mid-Market, 68% | 0% | 11% | 20% |
| Jul 2025 | 8% | 25% | Mid-Market, 70% | 0% | 10% | 19% |
| Jun 2025 | 5% | 33% | Mid-Market, 70% | 0% | 10% | 20% |
| May 2025 | 13% | 50% | Mid-Market, 72% | 0% | 12% | 22% |
| Apr 2025 | — | 50% | Mid-Market, 71% | 0% | 14% | 21% |
| Mar 2025 | 13% | 100% | Mid-Market, 70% | 0% | 14% | 24% |
| Feb 2025 | 40% | — | Mid-Market, 73% | 0% | 14% | 24% |
| Jan 2025 | 20% | — | Mid-Market, 77% | 0% | 12% | 19% |
| Dec 2024 | 14% | — | Mid-Market, 72% | 0% | 13% | 16% |
| Nov 2024 | 23% | — | Mid-Market, 80% | 0% | 10% | 18% |
| Oct 2024 | 29% | — | Mid-Market, 87% | 0% | 12% | 14% |
| Sep 2024 | 17% | — | Mid-Market, 82% | 0% | 12% | 10% |
| Aug 2024 | 20% | — | Mid-Market, 87% | 0% | 9% | 10% |
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