32%
13% YoY
#1
Summary
- Attention ranks #1 within the AI-First GTM category, maintaining its position month-over-month.
- As of November 2026, 32% of organizations who have a vendor in the AI-First GTM category use Attention: up 13 percentage points from last year.
- Attention has the highest adoption among small-to-medium businesses (38%), compared to mid-market (24%), enterprise (13%), and micro-SMB (37%).
- Attention key capabilities include AI-powered sales call analysis, automated CRM data entry, and real-time coaching insights, supporting revenue teams optimizing deal conversion and performance.
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Key stats
32%
13% YoY
Mid-Market, 60%
41%
20%
#1
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 38% |
| Mid-market | 24% |
| Enterprise | 13% |
About Attention
Attention is an AI platform that records and analyzes sales conversations across meetings, emails, and calls to automate follow-ups, CRM updates, and coaching workflows.
Don’t miss key shifts in business spend.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Oct 2026 | 41% | 20% | Mid-Market, 60% | 13% | 24% | 38% |
| Sep 2026 | 25% | 21% | Mid-Market, 61% | 14% | 23% | 36% |
| Aug 2026 | 20% | 19% | Mid-Market, 61% | 14% | 24% | 35% |
| Jul 2026 | 16% | 19% | Mid-Market, 60% | 14% | 24% | 34% |
| Jun 2026 | 29% | 20% | Mid-Market, 61% | 14% | 24% | 34% |
| May 2026 | 36% | 29% | Mid-Market, 62% | 17% | 23% | 33% |
| Apr 2026 | 39% | 28% | Mid-Market, 61% | 20% | 23% | 31% |
| Mar 2026 | 33% | 29% | Mid-Market, 61% | 33% | 22% | 29% |
| Feb 2026 | 33% | 33% | Mid-Market, 77% | 33% | 21% | 27% |
| Jan 2026 | 29% | 29% | Mid-Market, 69% | 0% | 21% | 25% |
| Dec 2025 | 33% | 25% | Mid-Market, 72% | 0% | 14% | 25% |
| Nov 2025 | 44% | 33% | Mid-Market, 74% | 0% | 16% | 24% |
| Oct 2025 | 30% | 27% | Mid-Market, 73% | 0% | 15% | 21% |
| Sep 2025 | 9% | 17% | Mid-Market, 75% | 0% | 14% | 20% |
| Aug 2025 | 6% | 20% | Mid-Market, 73% | 0% | 14% | 19% |
| Jul 2025 | 27% | — | Mid-Market, 69% | 0% | 13% | 20% |
| Jun 2025 | 19% | — | Mid-Market, 73% | 0% | 11% | 20% |
| May 2025 | — | — | Mid-Market, 73% | 0% | 13% | 18% |
| Apr 2025 | 21% | — | Mid-Market, 75% | 0% | 16% | 19% |
| Mar 2025 | 18% | — | Mid-Market, 77% | 0% | 16% | 19% |
| Feb 2025 | 7% | — | Mid-Market, 76% | 0% | 18% | 19% |
| Jan 2025 | — | — | Mid-Market, 75% | 0% | 19% | 23% |
| Dec 2024 | 11% | — | Mid-Market, 76% | — | 21% | 27% |
| Nov 2024 | 29% | — | Mid-Market, 72% | 0% | 22% | 28% |
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