32%
arrow_upward17% YoY
#1
Summary
- Attention ranks #1 within the AI-First GTM category, maintaining its position month-over-month.
- As of May 2026, 32% of organizations who have a vendor in the AI-First GTM category use Attention: up 17 percentage points from last year.
- Attention has the highest adoption among small-to-medium businesses (38%), compared to mid-market (24%), enterprise (20%), and micro-SMB (31%).
- Attention key capabilities include AI-powered sales call analysis, automated CRM data entry, and real-time coaching insights, supporting revenue teams optimizing deal conversion and performance.
Are businesses buying Attention?
Key stats
32%
arrow_upward17% YoY
Mid-Market, 57%
42%
20%
#1
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 38% |
| Mid-market | 24% |
| Enterprise | 20% |
About Attention
Attention is an AI platform that records and analyzes sales conversations across meetings, emails, and calls to automate follow-ups, CRM updates, and coaching workflows.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Apr 2026 | 42% | 20% | Mid-Market, 57% | 20% | 24% | 38% |
| Mar 2026 | 37% | 20% | Mid-Market, 59% | 33% | 22% | 35% |
| Feb 2026 | 46% | 25% | Mid-Market, 75% | 33% | 22% | 32% |
| Jan 2026 | 39% | 17% | Mid-Market, 71% | 0% | 21% | 30% |
| Dec 2025 | 50% | 14% | Mid-Market, 74% | 0% | 16% | 27% |
| Nov 2025 | 44% | 25% | Mid-Market, 76% | 0% | 17% | 24% |
| Oct 2025 | 29% | 20% | Mid-Market, 76% | 0% | 16% | 21% |
| Sep 2025 | 13% | 33% | Mid-Market, 77% | 0% | 15% | 19% |
| Aug 2025 | 17% | 20% | Mid-Market, 77% | 0% | 15% | 19% |
| Jul 2025 | 38% | — | Mid-Market, 76% | 0% | 14% | 17% |
| Jun 2025 | 20% | — | Mid-Market, 82% | 0% | 11% | 16% |
| May 2025 | — | — | Mid-Market, 80% | 0% | 12% | 13% |
| Apr 2025 | 25% | — | Mid-Market, 84% | 0% | 15% | 15% |
| Mar 2025 | — | — | Mid-Market, 82% | 0% | 15% | 13% |
| Feb 2025 | 20% | — | Mid-Market, 77% | 0% | 17% | 17% |
| Jan 2025 | — | — | Mid-Market, 75% | 0% | 16% | 22% |
| Dec 2024 | 17% | — | Mid-Market, 77% | 0% | 19% | 27% |
| Nov 2024 | 25% | — | Mid-Market, 67% | 0% | 19% | 26% |
| Oct 2024 | — | — | Mid-Market, 67% | 0% | 13% | 33% |
| Sep 2024 | 20% | — | Mid-Market, 57% | 0% | 13% | 37% |
| Aug 2024 | — | — | Mid-Market, 57% | 0% | 10% | 38% |
| Jul 2024 | 50% | — | SMB, 60% | 0% | 12% | 42% |
| Jun 2024 | 20% | — | SMB, 57% | 0% | 6% | 43% |
| May 2024 | 50% | — | SMB, 51% | 0% | 7% | 45% |
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