Attention
trending_upFast growing
workspace_premiumMost adopted
switch_access_shortcutMost switched to
30%
arrow_upward16% YoY
#1
Summary
- Attention ranks #1 within the AI-First GTM category, up 1 position month-over-month.
- As of April 2026, 30% of organizations who have a vendor in the AI-First GTM category use Attention: up 16 percentage points from last year.
- Attention has the highest adoption among small-to-medium businesses (35%), compared to mid-market (21%), enterprise (33%), and micro-SMB (34%).
- Attention key capabilities include AI-powered sales call analysis, automated CRM data entry, and real-time coaching insights, supporting revenue teams optimizing deal conversion and performance.
Are businesses buying Attention?
Key stats
30%
arrow_upward16% YoY
Mid-Market, 45%
33%
27%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 35% |
| Mid-market | 21% |
| Enterprise | 33% |
About Attention
Attention is an AI platform that records and analyzes sales conversations across meetings, emails, and calls to automate follow-ups, CRM updates, and coaching workflows.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 33% | 27% | Mid-Market, 45% | 33% | 21% | 35% |
| Feb 2026 | 46% | 29% | Mid-Market, 53% | 33% | 22% | 32% |
| Jan 2026 | 37% | 22% | Mid-Market, 45% | 0% | 20% | 30% |
| Dec 2025 | 50% | 23% | Mid-Market, 67% | 0% | 16% | 28% |
| Nov 2025 | 44% | 25% | Mid-Market, 69% | 0% | 17% | 25% |
| Oct 2025 | 33% | 27% | Mid-Market, 69% | 0% | 16% | 22% |
| Sep 2025 | 13% | 18% | Mid-Market, 70% | 0% | 14% | 19% |
| Aug 2025 | 17% | 22% | Mid-Market, 68% | 0% | 15% | 18% |
| Jul 2025 | 38% | 17% | Mid-Market, 64% | 0% | 13% | 17% |
| Jun 2025 | 19% | 20% | Mid-Market, 67% | 0% | 11% | 15% |
| May 2025 | — | 25% | Mid-Market, 67% | 0% | 12% | 12% |
| Apr 2025 | 25% | 25% | Mid-Market, 69% | 0% | 15% | 15% |
| Mar 2025 | — | — | Mid-Market, 72% | 0% | 15% | 13% |
| Feb 2025 | 20% | — | Mid-Market, 73% | 0% | 17% | 17% |
| Jan 2025 | — | — | Mid-Market, 72% | 0% | 16% | 21% |
| Dec 2024 | 17% | — | Mid-Market, 73% | 0% | 19% | 26% |
| Nov 2024 | 25% | — | Mid-Market, 69% | 0% | 19% | 25% |
| Oct 2024 | — | — | Mid-Market, 70% | 0% | 13% | 31% |
| Sep 2024 | 17% | — | Mid-Market, 67% | 0% | 13% | 34% |
| Aug 2024 | — | — | Mid-Market, 67% | 0% | 10% | 37% |
| Jul 2024 | 50% | — | Mid-Market, 62% | 0% | 12% | 40% |
| Jun 2024 | 20% | — | Mid-Market, 62% | 0% | 6% | 42% |
| May 2024 | 40% | — | Mid-Market, 66% | 0% | 7% | 43% |
| Apr 2024 | 20% | — | Mid-Market, 69% | 0% | 8% | 41% |
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