34%
15% YoY
#1
Summary
- Attention ranks #1 within the AI-First GTM category, maintaining its position month-over-month.
- As of September 2026, 34% of organizations who have a vendor in the AI-First GTM category use Attention: up 15 percentage points from last year.
- Attention has the highest adoption among small-to-medium businesses (39%), compared to mid-market (26%), enterprise (17%), and micro-SMB (35%).
- Attention key capabilities include AI-powered sales call analysis, automated CRM data entry, and real-time coaching insights, supporting revenue teams optimizing deal conversion and performance.
Are businesses buying Attention?
Key stats
34%
15% YoY
Mid-Market, 60%
22%
25%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 39% |
| Mid-market | 26% |
| Enterprise | 17% |
About Attention
Attention is an AI platform that records and analyzes sales conversations across meetings, emails, and calls to automate follow-ups, CRM updates, and coaching workflows.
Don’t miss key shifts in business spend.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Aug 2026 | 30% | 23% | Mid-Market, 60% | 17% | 26% | 38% |
| Jul 2026 | 18% | 23% | Mid-Market, 59% | 17% | 25% | 37% |
| Jun 2026 | 20% | 25% | Mid-Market, 59% | 17% | 25% | 37% |
| May 2026 | 33% | 27% | Mid-Market, 60% | 20% | 24% | 36% |
| Apr 2026 | 33% | 23% | Mid-Market, 59% | 25% | 24% | 34% |
| Mar 2026 | 33% | 22% | Mid-Market, 60% | 50% | 23% | 33% |
| Feb 2026 | 38% | 29% | Mid-Market, 77% | 50% | 23% | 31% |
| Jan 2026 | 35% | 22% | Mid-Market, 69% | 0% | 22% | 29% |
| Dec 2025 | 33% | 13% | Mid-Market, 72% | 0% | 16% | 28% |
| Nov 2025 | 47% | 20% | Mid-Market, 74% | 0% | 17% | 27% |
| Oct 2025 | 35% | 14% | Mid-Market, 74% | 0% | 16% | 24% |
| Sep 2025 | 10% | 20% | Mid-Market, 75% | — | 15% | 22% |
| Aug 2025 | 8% | 20% | Mid-Market, 74% | — | 15% | 21% |
| Jul 2025 | 36% | — | Mid-Market, 71% | — | 14% | 21% |
| Jun 2025 | 20% | — | Mid-Market, 75% | — | 11% | 21% |
| May 2025 | — | — | Mid-Market, 75% | — | 13% | 18% |
| Apr 2025 | 25% | — | Mid-Market, 77% | — | 16% | 20% |
| Mar 2025 | 12% | — | Mid-Market, 78% | — | 16% | 19% |
| Feb 2025 | 18% | — | Mid-Market, 76% | — | 18% | 20% |
| Jan 2025 | — | — | Mid-Market, 74% | — | 18% | 23% |
| Dec 2024 | 13% | — | Mid-Market, 76% | — | 20% | 26% |
| Nov 2024 | 31% | — | Mid-Market, 71% | — | 21% | 26% |
| Oct 2024 | — | — | Mid-Market, 71% | — | 16% | 27% |
| Sep 2024 | 29% | — | Mid-Market, 67% | — | 17% | 32% |
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