79%
arrow_downward4% YoY
#1
Summary
- Affinity ranks #1 within the Deal Sourcing category, maintaining its position month-over-month.
- As of April 2026, 79% of organizations who have a vendor in the Deal Sourcing category use Affinity: down 4 percentage points from last year.
- Affinity has the highest adoption among micro-SMB companies (83%), compared to small-to-medium businesses (80%), mid-market (69%), and enterprise (71%).
- Affinity key capabilities include relationship intelligence, automated CRM, deal pipeline management, and network analytics, supporting PE/VC firms with relationship-driven deal sourcing.
Are businesses buying Affinity?
Key stats
79%
arrow_downward4% YoY
Enterprise, 35%
67%
39%
#1
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 80% |
| Mid-market | 69% |
| Enterprise | 71% |
About Affinity
Affinity is a relationship intelligence platform that helps investment professionals manage deal pipelines, track relationships, and leverage network data for deal sourcing and investor relations.
Similar solutions
Don’t miss key shifts in business spend.
Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 67% | 39% | Enterprise, 35% | 71% | 69% | 80% |
| Feb 2026 | 65% | 40% | Enterprise, 38% | 71% | 71% | 82% |
| Jan 2026 | 68% | 41% | Enterprise, 37% | 75% | 75% | 84% |
| Dec 2025 | 73% | 41% | Mid-Market, 36% | 75% | 79% | 84% |
| Nov 2025 | 56% | 41% | Enterprise, 36% | 75% | 80% | 85% |
| Oct 2025 | 71% | 43% | Enterprise, 37% | 75% | 80% | 85% |
| Sep 2025 | 79% | 33% | Enterprise, 38% | 75% | 81% | 84% |
| Aug 2025 | 96% | 34% | Enterprise, 40% | 86% | 79% | 86% |
| Jul 2025 | 72% | 37% | Enterprise, 40% | 86% | 77% | 85% |
| Jun 2025 | 93% | 38% | Enterprise, 36% | 86% | 79% | 86% |
| May 2025 | 88% | 30% | Mid-Market, 35% | 86% | 79% | 85% |
| Apr 2025 | 96% | 29% | Mid-Market, 41% | 83% | 76% | 85% |
| Mar 2025 | 85% | 27% | Mid-Market, 38% | 75% | 76% | 84% |
| Feb 2025 | 89% | 30% | Mid-Market, 37% | 67% | 71% | 84% |
| Jan 2025 | 93% | 33% | SMB, 38% | 67% | 69% | 83% |
| Dec 2024 | 80% | 43% | Enterprise, 36% | 67% | 65% | 82% |
| Nov 2024 | 64% | 33% | Enterprise, 37% | 67% | 66% | 81% |
| Oct 2024 | 57% | 33% | Enterprise, 36% | 67% | 73% | 83% |
| Sep 2024 | 76% | 33% | SMB, 38% | 67% | 78% | 84% |
| Aug 2024 | 70% | — | SMB, 37% | 50% | 83% | 83% |
| Jul 2024 | 89% | — | SMB, 35% | 33% | 87% | 84% |
| Jun 2024 | 91% | — | SMB, 35% | 33% | 86% | 84% |
| May 2024 | 81% | — | Enterprise, 42% | 33% | 83% | 82% |
| Apr 2024 | 92% | — | Enterprise, 43% | 33% | 93% | 81% |
Have feedback?
Share your feedback, suggest improvements, or tell us what vendors you'd like to see covered next.