65%
16% YoY
#1
Summary
- Affinity ranks #1 within the Deal Sourcing category, maintaining its position month-over-month.
- As of October 2026, 65% of organizations who have a vendor in the Deal Sourcing category use Affinity: down 16 percentage points from last year.
- Affinity has the highest adoption among micro-SMB companies (70%), compared to small-to-medium businesses (68%), mid-market (44%), and enterprise (40%).
- Affinity key capabilities include relationship intelligence, automated CRM, deal pipeline management, and network analytics, supporting PE/VC firms with relationship-driven deal sourcing.
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Key stats
65%
16% YoY
SMB, 42%
54%
38%
#1
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 68% |
| Mid-market | 44% |
| Enterprise | 40% |
About Affinity
Affinity is a relationship intelligence platform that helps investment professionals manage deal pipelines, track relationships, and leverage network data for deal sourcing and investor relations.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 54% | 38% | SMB, 42% | 40% | 44% | 68% |
| Aug 2026 | 42% | 35% | SMB, 41% | 50% | 47% | 71% |
| Jul 2026 | 58% | 37% | SMB, 41% | 50% | 53% | 73% |
| Jun 2026 | 58% | 31% | SMB, 39% | 50% | 52% | 74% |
| May 2026 | 50% | 34% | SMB, 35% | 60% | 56% | 74% |
| Apr 2026 | 70% | 35% | Mid-Market, 36% | 67% | 61% | 78% |
| Mar 2026 | 58% | 33% | Mid-Market, 36% | 71% | 64% | 79% |
| Feb 2026 | 57% | 37% | Mid-Market, 36% | 83% | 68% | 81% |
| Jan 2026 | 64% | 35% | Mid-Market, 38% | 75% | 73% | 83% |
| Dec 2025 | 81% | 37% | Mid-Market, 39% | 75% | 76% | 84% |
| Nov 2025 | 53% | 39% | Mid-Market, 39% | 75% | 75% | 84% |
| Oct 2025 | 75% | 41% | Mid-Market, 38% | 75% | 74% | 84% |
| Sep 2025 | 82% | 33% | Mid-Market, 38% | 75% | 72% | 83% |
| Aug 2025 | 90% | 33% | Mid-Market, 37% | 86% | 71% | 83% |
| Jul 2025 | 79% | 33% | Mid-Market, 38% | 86% | 70% | 83% |
| Jun 2025 | 78% | 40% | Mid-Market, 37% | 86% | 73% | 83% |
| May 2025 | 86% | 30% | Mid-Market, 38% | 86% | 74% | 84% |
| Apr 2025 | 93% | 25% | Mid-Market, 44% | 83% | 73% | 84% |
| Mar 2025 | 83% | 40% | Mid-Market, 41% | 75% | 73% | 84% |
| Feb 2025 | 83% | 33% | Mid-Market, 44% | 75% | 69% | 83% |
| Jan 2025 | 86% | 33% | Mid-Market, 40% | 100% | 68% | 83% |
| Dec 2024 | 85% | 33% | SMB, 36% | 100% | 65% | 83% |
| Nov 2024 | 62% | — | SMB, 36% | 100% | 66% | 82% |
| Oct 2024 | 53% | — | Mid-Market, 37% | 100% | 73% | 84% |
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