Affinity
workspace_premiumMost adopted
switch_access_shortcutMost switched to
81%
arrow_downward1% YoY
#1
Summary
- Affinity ranks #1 within the Deal Sourcing category, maintaining its position month-over-month.
- As of March 2026, 81% of organizations who have a vendor in the Deal Sourcing category use Affinity: down 1 percentage point from last year.
- Affinity has the highest adoption among micro-SMB companies (85%), compared to small-to-medium businesses (83%), mid-market (71%), and enterprise (71%).
- Affinity key capabilities include relationship intelligence, automated CRM, deal pipeline management, and network analytics, supporting PE/VC firms with relationship-driven deal sourcing.
Are businesses buying Affinity?
Key stats
81%
arrow_downward1% YoY
Enterprise, 38%
69%
39%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 83% |
| Mid-market | 71% |
| Enterprise | 71% |
About Affinity
Affinity is a relationship intelligence platform that helps investment professionals manage deal pipelines, track relationships, and leverage network data for deal sourcing and investor relations.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Feb 2026 | 69% | 39% | Enterprise, 38% | 71% | 71% | 83% |
| Jan 2026 | 67% | 40% | Enterprise, 37% | 75% | 75% | 84% |
| Dec 2025 | 73% | 40% | Enterprise, 36% | 75% | 77% | 84% |
| Nov 2025 | 56% | 40% | Enterprise, 36% | 75% | 79% | 85% |
| Oct 2025 | 71% | 42% | Enterprise, 37% | 75% | 79% | 85% |
| Sep 2025 | 79% | 32% | Enterprise, 38% | 75% | 80% | 84% |
| Aug 2025 | 96% | 33% | Enterprise, 40% | 86% | 77% | 86% |
| Jul 2025 | 71% | 36% | Enterprise, 40% | 86% | 76% | 85% |
| Jun 2025 | 93% | 37% | Enterprise, 36% | 86% | 77% | 86% |
| May 2025 | 88% | 29% | Mid-Market, 35% | 86% | 77% | 85% |
| Apr 2025 | 96% | 28% | Mid-Market, 41% | 83% | 76% | 85% |
| Mar 2025 | 84% | 23% | Mid-Market, 38% | 75% | 76% | 84% |
| Feb 2025 | 89% | 25% | Mid-Market, 37% | 75% | 71% | 84% |
| Jan 2025 | 92% | 30% | SMB, 38% | 75% | 69% | 84% |
| Dec 2024 | 79% | 38% | Enterprise, 36% | 75% | 65% | 83% |
| Nov 2024 | 64% | 25% | Enterprise, 37% | 75% | 66% | 81% |
| Oct 2024 | 57% | 25% | Enterprise, 36% | 75% | 73% | 83% |
| Sep 2024 | 75% | 25% | SMB, 38% | 75% | 78% | 84% |
| Aug 2024 | 70% | — | SMB, 37% | 67% | 83% | 85% |
| Jul 2024 | 87% | — | SMB, 36% | 67% | 87% | 84% |
| Jun 2024 | 90% | — | SMB, 35% | 67% | 86% | 85% |
| May 2024 | 81% | — | Enterprise, 42% | 67% | 83% | 83% |
| Apr 2024 | 93% | — | Enterprise, 43% | 67% | 93% | 83% |
| Mar 2024 | 88% | — | Enterprise, 43% | 50% | 92% | 81% |
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