76%
arrow_downward9% YoY
#1
Summary
- Affinity ranks #1 within the Deal Sourcing category, maintaining its position month-over-month.
- As of June 2026, 76% of organizations who have a vendor in the Deal Sourcing category use Affinity: down 9 percentage points from last year.
- Affinity has the highest adoption among micro-SMB companies (80%), compared to small-to-medium businesses (77%), mid-market (65%), and enterprise (60%).
- Affinity key capabilities include relationship intelligence, automated CRM, deal pipeline management, and network analytics, supporting PE/VC firms with relationship-driven deal sourcing.
Are businesses buying Affinity?
Key stats
76%
arrow_downward9% YoY
SMB, 35%
58%
41%
#1
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 77% |
| Mid-market | 65% |
| Enterprise | 60% |
About Affinity
Affinity is a relationship intelligence platform that helps investment professionals manage deal pipelines, track relationships, and leverage network data for deal sourcing and investor relations.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| May 2026 | 58% | 41% | SMB, 35% | 60% | 65% | 77% |
| Apr 2026 | 78% | 41% | Enterprise, 36% | 67% | 71% | 80% |
| Mar 2026 | 69% | 39% | Enterprise, 35% | 71% | 74% | 82% |
| Feb 2026 | 69% | 42% | Enterprise, 39% | 71% | 77% | 83% |
| Jan 2026 | 68% | 40% | Enterprise, 38% | 75% | 79% | 84% |
| Dec 2025 | 80% | 41% | Enterprise, 38% | 75% | 81% | 84% |
| Nov 2025 | 59% | 42% | Enterprise, 38% | 75% | 82% | 85% |
| Oct 2025 | 79% | 42% | Enterprise, 39% | 75% | 81% | 85% |
| Sep 2025 | 81% | 35% | Enterprise, 40% | 75% | 81% | 84% |
| Aug 2025 | 91% | 36% | Enterprise, 42% | 86% | 80% | 85% |
| Jul 2025 | 71% | 40% | Enterprise, 42% | 86% | 79% | 85% |
| Jun 2025 | 93% | 35% | Enterprise, 42% | 86% | 81% | 86% |
| May 2025 | 87% | 33% | Enterprise, 39% | 86% | 81% | 85% |
| Apr 2025 | 96% | 33% | Mid-Market, 44% | 83% | 80% | 85% |
| Mar 2025 | 81% | 43% | Mid-Market, 39% | 75% | 80% | 84% |
| Feb 2025 | 89% | 43% | Mid-Market, 37% | 75% | 76% | 85% |
| Jan 2025 | 88% | 50% | Enterprise, 35% | 75% | 74% | 84% |
| Dec 2024 | 81% | 60% | Enterprise, 36% | 75% | 71% | 84% |
| Nov 2024 | 71% | 100% | Enterprise, 36% | 75% | 70% | 84% |
| Oct 2024 | 63% | 100% | Enterprise, 35% | 75% | 77% | 85% |
| Sep 2024 | 85% | 100% | Mid-Market, 37% | 75% | 81% | 86% |
| Aug 2024 | 80% | — | Mid-Market, 38% | 67% | 84% | 86% |
| Jul 2024 | 87% | — | Mid-Market, 37% | 50% | 88% | 86% |
| Jun 2024 | 90% | — | Enterprise, 34% | 50% | 86% | 86% |
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