73%
arrow_downward10% YoY
#1
Summary
- Affinity ranks #1 within the Deal Sourcing category, maintaining its position month-over-month.
- As of July 2026, 73% of organizations who have a vendor in the Deal Sourcing category use Affinity: down 10 percentage points from last year.
- Affinity has the highest adoption among micro-SMB companies (78%), compared to small-to-medium businesses (76%), mid-market (55%), and enterprise (60%).
- Affinity key capabilities include relationship intelligence, automated CRM, deal pipeline management, and network analytics, supporting PE/VC firms with relationship-driven deal sourcing.
Are businesses buying Affinity?
Key stats
73%
arrow_downward10% YoY
SMB, 38%
61%
35%
#1
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 76% |
| Mid-market | 55% |
| Enterprise | 60% |
About Affinity
Affinity is a relationship intelligence platform that helps investment professionals manage deal pipelines, track relationships, and leverage network data for deal sourcing and investor relations.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jun 2026 | 61% | 35% | SMB, 38% | 60% | 55% | 76% |
| May 2026 | 57% | 41% | SMB, 34% | 75% | 63% | 76% |
| Apr 2026 | 70% | 38% | Enterprise, 35% | 80% | 68% | 78% |
| Mar 2026 | 69% | 36% | Mid-Market, 35% | 83% | 71% | 80% |
| Feb 2026 | 55% | 41% | Enterprise, 38% | 83% | 74% | 80% |
| Jan 2026 | 64% | 37% | Enterprise, 38% | 86% | 79% | 82% |
| Dec 2025 | 78% | 37% | Mid-Market, 38% | 86% | 82% | 83% |
| Nov 2025 | 56% | 39% | Enterprise, 38% | 86% | 82% | 83% |
| Oct 2025 | 80% | 41% | Enterprise, 38% | 86% | 82% | 82% |
| Sep 2025 | 79% | 33% | Enterprise, 39% | 86% | 82% | 81% |
| Aug 2025 | 92% | 38% | Enterprise, 41% | 100% | 81% | 82% |
| Jul 2025 | 71% | 38% | Enterprise, 40% | 100% | 80% | 81% |
| Jun 2025 | 86% | 33% | Enterprise, 40% | 100% | 82% | 82% |
| May 2025 | 87% | 31% | Enterprise, 38% | 100% | 82% | 82% |
| Apr 2025 | 91% | 27% | Mid-Market, 44% | 100% | 81% | 83% |
| Mar 2025 | 79% | 38% | Mid-Market, 40% | 100% | 81% | 82% |
| Feb 2025 | 88% | 50% | Mid-Market, 38% | 100% | 78% | 83% |
| Jan 2025 | 88% | 50% | Mid-Market, 34% | 100% | 76% | 83% |
| Dec 2024 | 88% | 60% | Enterprise, 35% | 100% | 73% | 82% |
| Nov 2024 | 62% | 67% | Enterprise, 35% | 100% | 71% | 81% |
| Oct 2024 | 56% | 67% | Enterprise, 34% | 100% | 78% | 83% |
| Sep 2024 | 79% | 50% | Mid-Market, 37% | 100% | 82% | 85% |
| Aug 2024 | 83% | — | Mid-Market, 38% | 100% | 85% | 86% |
| Jul 2024 | 81% | — | Mid-Market, 38% | 67% | 88% | 85% |
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