13%
6% YoY
#3
Summary
- Grata ranks #3 within the Deal Sourcing category, maintaining its position month-over-month.
- As of November 2026, 13% of organizations who have a vendor in the Deal Sourcing category use Grata: up 6 percentage points from last year.
- Grata has the highest adoption among enterprise companies (60%), compared to mid-market (24%), small-to-medium businesses (11%), and micro-SMB (12%).
- Grata key capabilities include private company search, AI-powered company matching, industry classification, and deal pipeline management, supporting M&A sourcing and market mapping.
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Key stats
13%
6% YoY
Enterprise, 56%
16%
11%
#3
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 11% |
| Mid-market | 24% |
| Enterprise | 60% |
About Grata
Grata is a private company search engine that helps investment professionals and corporate development teams discover and evaluate private market opportunities using AI-powered company analysis.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Oct 2026 | 16% | 11% | Enterprise, 56% | 60% | 24% | 11% |
| Sep 2026 | 20% | 9% | Enterprise, 57% | 60% | 21% | 11% |
| Aug 2026 | 12% | 9% | Enterprise, 49% | 50% | 21% | 10% |
| Jul 2026 | 10% | 9% | Enterprise, 50% | 33% | 19% | 9% |
| Jun 2026 | 21% | 8% | Mid-Market, 44% | 33% | 19% | 8% |
| May 2026 | 8% | 8% | Mid-Market, 41% | 20% | 15% | 8% |
| Apr 2026 | 13% | 9% | Mid-Market, 41% | 17% | 13% | 8% |
| Mar 2026 | 10% | 10% | Mid-Market, 42% | 14% | 12% | 7% |
| Feb 2026 | 26% | 6% | Enterprise, 51% | 17% | 12% | 7% |
| Jan 2026 | 10% | 6% | Enterprise, 55% | 13% | 7% | 6% |
| Dec 2025 | 4% | 7% | Enterprise, 50% | 13% | 5% | 6% |
| Nov 2025 | 12% | 7% | Enterprise, 46% | 13% | 6% | 7% |
| Oct 2025 | 13% | 5% | Enterprise, 46% | 13% | 8% | 7% |
| Sep 2025 | 10% | 6% | Mid-Market, 66% | 13% | 8% | 7% |
| Aug 2025 | — | — | Mid-Market, 66% | 0% | 8% | 7% |
| Jul 2025 | — | 7% | Mid-Market, 66% | 0% | 8% | 7% |
| Jun 2025 | 6% | 7% | Mid-Market, 66% | 0% | 8% | 7% |
| May 2025 | 4% | 11% | Mid-Market, 67% | 0% | 8% | 7% |
| Apr 2025 | 4% | 14% | Mid-Market, 68% | 0% | 9% | 7% |
| Mar 2025 | 5% | 25% | Mid-Market, 71% | 0% | 9% | 6% |
| Feb 2025 | — | — | Mid-Market, 71% | 0% | 10% | 6% |
| Jan 2025 | 9% | — | Mid-Market, 71% | 0% | 11% | 7% |
| Dec 2024 | 4% | — | Mid-Market, 64% | 0% | 12% | 7% |
| Nov 2024 | 21% | — | Mid-Market, 54% | 0% | 11% | 7% |
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