4%
arrow_upward2% YoY
#5
Summary
- Attio ranks #5 within the CRM category, maintaining its position month-over-month.
- As of January 2026, 4% of organizations who have a vendor in the CRM category use Attio: up 2 percentage points from last year.
- Attio has the highest adoption among micro-SMB companies (6%), compared to small-to-medium businesses (4%), mid-market (1%), and enterprise (1%).
- Attio key capabilities include flexible data modeling, automated workflows, and real-time collaboration features, supporting modern teams building customizable relationship management systems.
Key stats
4%
arrow_upward2% YoY
SMB, 58%
2%
10%
#5
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 4% |
| Mid-market | 1% |
| Enterprise | 1% |
About Attio
Attio is an AI-native CRM platform that enables go-to-market teams to manage customer relationships, automate workflows, and execute revenue strategies with integrated data and intelligent automation capabilities.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 2% | 10% | SMB, 58% | 1% | 1% | 4% |
| Dec 2025 | 2% | 10% | SMB, 58% | 1% | 1% | 4% |
| Nov 2025 | 2% | 10% | SMB, 57% | 1% | 1% | 4% |
| Oct 2025 | 2% | 10% | SMB, 54% | 1% | 1% | 4% |
| Sep 2025 | 2% | 9% | SMB, 58% | 1% | 1% | 3% |
| Aug 2025 | 2% | 9% | SMB, 59% | 1% | 1% | 3% |
| Jul 2025 | 2% | 9% | SMB, 58% | 1% | 1% | 3% |
| Jun 2025 | 3% | 9% | SMB, 61% | 1% | 1% | 3% |
| May 2025 | 2% | 9% | SMB, 60% | 1% | 1% | 3% |
| Apr 2025 | 3% | 9% | SMB, 59% | 1% | 1% | 2% |
| Mar 2025 | 2% | 8% | SMB, 57% | 1% | 0% | 2% |
| Feb 2025 | 2% | 8% | SMB, 56% | 1% | 0% | 2% |
| Jan 2025 | 3% | 8% | SMB, 60% | 1% | 0% | 2% |
| Dec 2024 | 1% | 10% | SMB, 58% | 0% | 0% | 2% |
| Nov 2024 | 1% | 9% | SMB, 57% | 0% | 0% | 2% |
| Oct 2024 | 1% | 10% | SMB, 55% | 0% | 0% | 2% |
| Sep 2024 | 2% | 9% | SMB, 53% | 0% | 0% | 2% |
| Aug 2024 | 2% | 8% | SMB, 50% | 0% | 0% | 2% |
| Jul 2024 | 2% | 8% | SMB, 64% | 0% | 0% | 1% |
| Jun 2024 | 0% | 7% | SMB, 64% | 0% | 0% | 1% |
| May 2024 | 1% | 6% | SMB, 66% | 0% | 0% | 1% |
| Apr 2024 | 1% | 7% | SMB, 69% | 0% | 0% | 1% |
| Mar 2024 | 1% | 6% | SMB, 71% | 0% | 0% | 1% |
| Feb 2024 | 0% | 7% | SMB, 68% | 0% | 0% | 1% |