Auth0 review: A data-backed look
Explore Auth0’s adoption trends, market share, category benchmarks, and use cases to determine if it’s the right platform for your business.
Auth0 overview
Auth0 is a flexible identity and access management platform that allows developers to add authentication, authorization, and user management to any application.
With a wide range of integrations, robust security, and developer-friendly APIs, Auth0 is well-suited for businesses seeking rapid, secure implementation of SSO, social login, and enterprise identity solutions.
It stands out for scalability and extensibility across web, mobile, and API-driven applications.
How much do businesses spend on Auth0?
The chart below illustrates average spending on Auth0 across different business sizes.
Mid-market and enterprise businesses demonstrate the highest spending on Auth0, with quarterly expenditure showing steady growth with a notable peak in the middle quarters before stabilizing at elevated levels.
Small and medium-sized businesses maintain moderate spending with consistent upward growth throughout the measured period. Micro businesses show steady growth in spending across all quarters, maintaining the lowest but consistently increasing investment levels.
Who is Auth0 best for?
The chart below breaks down Auth0’s user base by industry and company size.
Micro businesses represent the largest portion of Auth0's user base, making up the dominant segment of platform adoption.
Small and medium-sized companies constitute a significant portion of users, while mid-market and enterprise businesses represent the smallest segment.
Auth0 key features
Universal login
- What it does: Provides a customizable authentication page for all users and applications.
- Key benefit: Centralizes and simplifies login experience for end-users.
Social and enterprise identity integrations
- What it does: Supports connections to social logins (Google, Facebook, etc.) and enterprise directories (AD, SAML).
- Key benefit: Streamlines onboarding and access for diverse user bases.
Role-based access control
- What it does: Manages permissions and authorization based on user roles and attributes.
- Key benefit: Enhances application security and compliance.
Multifactor authentication
- What it does: Adds layers of security using SMS, email, app, or hardware tokens.
- Key benefit: Reduces account compromise and supports regulatory requirements.
Developer-friendly APIs and SDKs
- What it does: Offers RESTful APIs, SDKs, and documentation for rapid integration.
- Key benefit: Enables teams to build and scale secure identity flows quickly.
Auth0 pricing
Plan | Price | Key Features | Ideal for |
|---|---|---|---|
Free | $0/mo | Up to 25,000 active users, unlimited logins, SSO, social logins, basic email support. | Small projects, startups, and prototypes. |
Essentials | $35/mo | 500 active users, branded login, enterprise connections, extensibility, advanced logs. | Growing startups needing core identity features. |
Professional | $240/mo | 1,000 active users, advanced security, API authorization, premium support, SSO. | Scale-ups and businesses with security needs. |
Enterprise | Custom pricing | Unlimited users, custom contracts, advanced compliance, dedicated support. | Large enterprises with complex requirements. |
Auth0 pros & cons
Auth0 is a good fit if:
- Your team needs a fast, secure implementation of authentication and authorization.
- Your team needs integrations for social logins and enterprise directories.
- Your team needs scalable user management for web, mobile, and APIs.
- Your team needs robust security and compliance capabilities.
Consider alternatives if:
- Your team needs a fully open-source authentication platform.
- Your team needs deep customization of every identity flow.
- Your team needs a local/on-premise-only deployment.
- Your team needs cost-effective solutions for extremely high user volumes.