Okta
workspace_premiumMost adopted
switch_access_shortcutMost switched to
61%
arrow_downward7% YoY
#1
Summary
- Okta ranks #1 within the Identity Providers category, maintaining its position month-over-month.
- As of January 2026, 61% of organizations who have a vendor in the Identity Providers category use Okta: down 7 percentage points from last year.
- Okta has the highest adoption among enterprise companies (78%), compared to mid-market (66%), small-to-medium businesses (58%), and micro-SMB (53%).
- Okta key capabilities include single sign-on (SSO), multi-factor authentication, and lifecycle management, supporting enterprise identity and access management across cloud applications.
Key stats
61%
arrow_downward7% YoY
Mid-Market, 48%
53%
39%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 58% |
| Mid-market | 66% |
| Enterprise | 78% |
About Okta
Okta is an identity and access management platform that provides single sign-on, multi-factor authentication, and identity security for workforce, customer, and AI agent identities across enterprise environments.
Similar solutions
Don’t miss key shifts in business spend.
Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 53% | 39% | Mid-Market, 48% | 78% | 66% | 58% |
| Dec 2025 | 49% | 39% | Mid-Market, 48% | 79% | 66% | 59% |
| Nov 2025 | 57% | 39% | Mid-Market, 47% | 79% | 66% | 60% |
| Oct 2025 | 50% | 41% | Mid-Market, 47% | 79% | 66% | 61% |
| Sep 2025 | 51% | 40% | Mid-Market, 47% | 77% | 69% | 61% |
| Aug 2025 | 54% | 39% | Mid-Market, 48% | 79% | 69% | 62% |
| Jul 2025 | 63% | 39% | Mid-Market, 46% | 81% | 70% | 63% |
| Jun 2025 | 63% | 37% | Mid-Market, 47% | 85% | 70% | 63% |
| May 2025 | 58% | 36% | Mid-Market, 47% | 84% | 69% | 63% |
| Apr 2025 | 61% | 35% | Mid-Market, 47% | 84% | 69% | 65% |
| Mar 2025 | 63% | 35% | Mid-Market, 46% | 87% | 70% | 65% |
| Feb 2025 | 66% | 34% | Mid-Market, 48% | 87% | 68% | 66% |
| Jan 2025 | 64% | 34% | Mid-Market, 49% | 85% | 69% | 66% |
| Dec 2024 | 63% | 33% | Mid-Market, 49% | 79% | 69% | 67% |
| Nov 2024 | 70% | 34% | Mid-Market, 49% | 82% | 69% | 67% |
| Oct 2024 | 51% | 34% | Mid-Market, 47% | 81% | 69% | 68% |
| Sep 2024 | 55% | 33% | Mid-Market, 47% | 81% | 67% | 69% |
| Aug 2024 | 62% | 31% | Mid-Market, 47% | 80% | 68% | 71% |
| Jul 2024 | 53% | 34% | Mid-Market, 46% | 80% | 68% | 72% |
| Jun 2024 | 61% | 37% | Mid-Market, 47% | 80% | 69% | 72% |
| May 2024 | 67% | 36% | Mid-Market, 49% | 77% | 69% | 74% |
| Apr 2024 | 73% | 22% | Mid-Market, 48% | 75% | 70% | 74% |
| Mar 2024 | 59% | 25% | Mid-Market, 50% | 75% | 69% | 74% |
| Feb 2024 | 75% | 33% | Mid-Market, 49% | 70% | 72% | 75% |
Have feedback?
Share your feedback, suggest improvements, or tell us what vendors you'd like to see covered next.