57%
4% YoY
#1
Summary
- Okta ranks #1 within the Identity Providers category, maintaining its position month-over-month.
- As of October 2026, 57% of organizations who have a vendor in the Identity Providers category use Okta: down 4 percentage points from last year.
- Okta has the highest adoption among enterprise companies (70%), compared to mid-market (68%), small-to-medium businesses (53%), and micro-SMB (46%).
- Okta key capabilities include single sign-on (SSO), multi-factor authentication, and lifecycle management, supporting enterprise identity and access management across cloud applications.
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Key stats
57%
4% YoY
Mid-Market, 55%
51%
46%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 53% |
| Mid-market | 68% |
| Enterprise | 70% |
About Okta
Okta is an identity and access management platform that provides single sign-on, multi-factor authentication, and identity security for workforce, customer, and AI agent identities across enterprise environments.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 51% | 46% | Mid-Market, 55% | 70% | 68% | 53% |
| Aug 2026 | 50% | 46% | Mid-Market, 56% | 70% | 68% | 53% |
| Jul 2026 | 52% | 47% | Mid-Market, 56% | 68% | 68% | 53% |
| Jun 2026 | 41% | 47% | Mid-Market, 55% | 70% | 68% | 53% |
| May 2026 | 47% | 47% | Mid-Market, 56% | 70% | 68% | 54% |
| Apr 2026 | 49% | 47% | Mid-Market, 55% | 70% | 69% | 55% |
| Mar 2026 | 48% | 49% | Mid-Market, 54% | 70% | 68% | 56% |
| Feb 2026 | 51% | 51% | Mid-Market, 54% | 72% | 69% | 56% |
| Jan 2026 | 53% | 51% | Mid-Market, 55% | 72% | 67% | 57% |
| Dec 2025 | 56% | 53% | Mid-Market, 55% | 70% | 67% | 58% |
| Nov 2025 | 52% | 53% | Mid-Market, 54% | 67% | 67% | 58% |
| Oct 2025 | 47% | 53% | Mid-Market, 56% | 69% | 67% | 57% |
| Sep 2025 | 48% | 55% | Mid-Market, 57% | 67% | 69% | 57% |
| Aug 2025 | 48% | 68% | Mid-Market, 57% | 68% | 69% | 57% |
| Jul 2025 | 59% | 69% | Mid-Market, 56% | 69% | 70% | 57% |
| Jun 2025 | 60% | 71% | Mid-Market, 56% | 76% | 69% | 57% |
| May 2025 | 55% | 73% | Mid-Market, 56% | 78% | 69% | 57% |
| Apr 2025 | 56% | 76% | Mid-Market, 56% | 82% | 69% | 57% |
| Mar 2025 | 57% | 74% | Mid-Market, 56% | 81% | 69% | 55% |
| Feb 2025 | 60% | 61% | Mid-Market, 58% | 81% | 66% | 51% |
| Jan 2025 | 60% | 63% | Mid-Market, 59% | 78% | 67% | 51% |
| Dec 2024 | 55% | 66% | Mid-Market, 60% | 72% | 67% | 50% |
| Nov 2024 | 60% | 67% | Mid-Market, 60% | 75% | 67% | 50% |
| Oct 2024 | 37% | 59% | Mid-Market, 59% | 73% | 67% | 50% |
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