BigCommerce review: a data-backed look

BigCommerce overview

BigCommerce is a scalable e-commerce platform designed for businesses seeking to build and manage online stores easily. It combines a customizable storefront, integrated payment processing, and multi-channel selling into a single platform that supports rapid growth. With tools for SEO, analytics, and inventory management, BigCommerce fits merchants ranging from small startups to large enterprises.

How much do businesses spend on BigCommerce?

The chart below illustrates average quarterly spending on BigCommerce across different business sizes.

Mid-market and enterprise customers show the highest spending levels on BigCommerce. Their expenditure is quite volatile, starting strong, then dipping mid-year before surging to peak spending and moderating slightly. This pattern suggests seasonal e-commerce investments aligned with significant shopping periods and platform upgrades.

Small and medium-sized businesses are demonstrating significant growth in their BigCommerce spending. They maintain stable spending through mid-year, experience a temporary decline, then explode to nearly double their previous spending levels. This indicates significant platform adoption and scaling of e-commerce operations.

Micro businesses display more moderate growth patterns with steady increases through most periods. They reach peak spending in the fourth quarter before pulling back, reflecting typical small business budget cycles and seasonal e-commerce activity.

Who is BigCommerce best for?

The chart below breaks down BigCommerce’s user base by business size.

BigCommerce shows a more balanced customer distribution compared to other platforms. Small and medium-sized businesses represent the largest segment, at nearly two-fifths of all users. This demonstrates BigCommerce's strong positioning among growing companies that require robust e-commerce capabilities as they scale their online presence.

Micro businesses and mid-market/enterprise customers each comprise roughly equal portions at just over thirty per cent each. This indicates BigCommerce's effectiveness in serving both emerging online retailers and established enterprise operations. The balanced distribution suggests BigCommerce has positioned itself as a comprehensive e-commerce platform.

It successfully serves businesses across all growth stages, from startups building their first online stores to large enterprises managing complex multi-channel retail operations.

BigCommerce key features

Storefront design

• What it does: Provides drag-and-drop customization with responsive themes and support for custom HTML/CSS to create unique online stores.
• Key benefit: Enables merchants to build visually appealing, mobile-friendly websites without extensive coding knowledge.

Product management

• What it does: Supports complex product catalogs, multiple SKUs, bulk uploads, and flexible pricing and discount options.
• Key benefit: Simplifies the management of extensive inventories and pricing strategies, enabling efficient updates and scalability.

Multi-channel selling

• What it does: Integrates sales channels like Amazon, eBay, Facebook, Instagram, and POS systems into a unified platform.
• Key benefit: Expands reach and simplifies order and inventory management across multiple marketplaces and social platforms.

Payment and checkout

• What it does: Provides built-in payment gateways, supports multiple currencies, and secures checkout flows.
• Key benefit: Offers customers flexible payment options while ensuring transaction security and compliance.

SEO and marketing tools

• What it does: Includes on-page SEO controls, abandoned cart recovery, email marketing integrations, and promotional features.
• Key benefit: Helps increase traffic, recover lost sales, and improve customer engagement through targeted marketing.

Analytics and reporting

• What it does: Delivers sales data, customer insights, and performance metrics through comprehensive dashboards.
• Key benefit: Enables data-driven decision-making to optimize store performance and growth strategies.

BigCommerce pricing

BigCommerce pros and cons

BigCommerce is a good fit if:

• You need a hosted e-commerce platform with flexible design and rich built-in features.
• You want multi-channel sales capabilities out of the box.
• Your team needs SEO and marketing tools integrated into the platform.
• You require a scalable solution that grows from a startup to an enterprise level.

Consider alternatives if:

• You want complete control with a self-hosted or open-source ecommerce solution.
• Your business requires complex custom backend logic or a headless e-commerce architecture.
• You prefer a platform that is deeply integrated with an existing CMS, such as WordPress (consider WooCommerce).
• Your team needs extensive app marketplaces or niche third-party integrations beyond BigCommerce’s ecosystem.