7%
arrow_downward2% YoY
#4
Summary
- BigQuery ranks #6 within the Data Warehouses category, maintaining its position month-over-month.
- As of April 2026, 7% of organizations who have a vendor in the Data Warehouses category use BigQuery: down 2 percentage points from last year.
- BigQuery has the highest adoption among enterprise companies (20%), compared to mid-market (8%), small-to-medium businesses (6%), and micro-SMB (5%).
- BigQuery key capabilities include serverless architecture, real-time analytics, and native ML integration, supporting petabyte-scale data warehousing and business intelligence workflows.
Are businesses buying BigQuery?
Key stats
7%
arrow_downward2% YoY
Enterprise, 56%
6%
3%
#4
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 6% |
| Mid-market | 8% |
| Enterprise | 20% |
About BigQuery
BigQuery is Google Cloud's serverless data warehouse that enables fast SQL queries and analytics on large datasets. It scales automatically and integrates seamlessly with Google's data ecosystem.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 6% | 3% | Enterprise, 56% | 20% | 8% | 6% |
| Feb 2026 | 5% | 3% | Enterprise, 55% | 19% | 7% | 6% |
| Jan 2026 | 4% | 4% | Enterprise, 53% | 19% | 7% | 7% |
| Dec 2025 | 6% | 4% | Enterprise, 52% | 20% | 9% | 7% |
| Nov 2025 | 5% | 4% | Enterprise, 53% | 20% | 8% | 7% |
| Oct 2025 | 8% | 4% | Enterprise, 48% | 20% | 9% | 7% |
| Sep 2025 | 6% | 4% | Enterprise, 48% | 17% | 9% | 7% |
| Aug 2025 | 5% | 4% | Enterprise, 50% | 19% | 9% | 8% |
| Jul 2025 | 9% | 3% | Enterprise, 51% | 19% | 8% | 8% |
| Jun 2025 | 9% | 3% | Enterprise, 53% | 21% | 8% | 8% |
| May 2025 | 6% | 3% | Enterprise, 58% | 21% | 8% | 8% |
| Apr 2025 | 5% | 3% | Enterprise, 58% | 25% | 7% | 9% |
| Mar 2025 | 12% | 4% | Enterprise, 64% | 26% | 8% | 9% |
| Feb 2025 | 7% | 4% | Enterprise, 65% | 27% | 7% | 9% |
| Jan 2025 | 18% | 4% | Enterprise, 61% | 28% | 7% | 9% |
| Dec 2024 | 16% | 4% | Enterprise, 62% | 29% | 8% | 9% |
| Nov 2024 | 10% | 3% | Enterprise, 59% | 29% | 7% | 8% |
| Oct 2024 | 6% | 3% | Enterprise, 60% | 26% | 8% | 9% |
| Sep 2024 | 14% | 2% | Enterprise, 53% | 27% | 8% | 9% |
| Aug 2024 | 11% | 1% | Enterprise, 54% | 23% | 8% | 8% |
| Jul 2024 | 7% | 1% | Enterprise, 61% | 23% | 8% | 8% |
| Jun 2024 | 5% | 2% | Enterprise, 62% | 30% | 8% | 8% |
| May 2024 | 9% | 3% | Enterprise, 63% | 33% | 8% | 8% |
| Apr 2024 | 5% | — | Enterprise, 65% | 38% | 9% | 7% |
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