BigQuery
9%
arrow_downward1% YoY
#4
Summary
- BigQuery ranks #4 within the Data Warehouses category, maintaining its position month-over-month.
- As of December 2025, 9% of organizations who have a vendor in the Data Warehouses category use BigQuery: down 1 percentage point from last year.
- BigQuery has the highest adoption among enterprise companies (22%), compared to mid-market (9%), small-to-medium businesses (8%), and micro-SMB (7%).
- BigQuery key capabilities include serverless architecture, real-time analytics, and native ML integration, supporting petabyte-scale data warehousing and business intelligence workflows.
Key stats
9%
arrow_downward1% YoY
Enterprise, 45%
1%
5%
#4
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 8% |
| Mid-market | 9% |
| Enterprise | 22% |
About BigQuery
BigQuery is Google Cloud's serverless data warehouse that enables fast SQL queries and analytics on large datasets. It scales automatically and integrates seamlessly with Google's data ecosystem.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Dec 2025 | 1% | 5% | Enterprise, 45% | 22% | 9% | 8% |
| Nov 2025 | 1% | 5% | Enterprise, 45% | 22% | 9% | 8% |
| Oct 2025 | 1% | 5% | Mid-Market, 51% | 22% | 9% | 8% |
| Sep 2025 | 5% | 5% | Mid-Market, 52% | 20% | 9% | 8% |
| Aug 2025 | 6% | 4% | Mid-Market, 50% | 22% | 9% | 8% |
| Jul 2025 | 6% | 3% | Mid-Market, 58% | 20% | 9% | 9% |
| Jun 2025 | 3% | 3% | Mid-Market, 57% | 21% | 9% | 9% |
| May 2025 | 2% | 3% | Mid-Market, 56% | 22% | 8% | 9% |
| Apr 2025 | 4% | 3% | Mid-Market, 54% | 26% | 8% | 10% |
| Mar 2025 | 5% | 3% | Mid-Market, 44% | 27% | 9% | 10% |
| Feb 2025 | 2% | 4% | Mid-Market, 45% | 28% | 8% | 9% |
| Jan 2025 | 8% | 4% | Enterprise, 47% | 28% | 7% | 10% |
| Dec 2024 | 8% | 4% | Enterprise, 48% | 29% | 8% | 10% |
| Nov 2024 | 5% | 4% | Enterprise, 48% | 30% | 7% | 10% |
| Oct 2024 | 4% | 3% | Enterprise, 49% | 27% | 7% | 10% |
| Sep 2024 | 10% | 3% | Mid-Market, 50% | 28% | 8% | 10% |
| Aug 2024 | 7% | 3% | Mid-Market, 50% | 23% | 8% | 10% |
| Jul 2024 | 1% | 3% | Mid-Market, 48% | 23% | 8% | 9% |
| Jun 2024 | 6% | 4% | Mid-Market, 46% | 30% | 8% | 9% |
| May 2024 | 4% | 3% | Enterprise, 46% | 33% | 8% | 9% |
| Apr 2024 | 4% | 5% | Enterprise, 47% | 40% | 8% | 9% |
| Mar 2024 | 4% | 7% | Mid-Market, 57% | 50% | 8% | 9% |
| Feb 2024 | — | 5% | Mid-Market, 57% | 55% | 8% | 9% |
| Jan 2024 | — | 8% | Mid-Market, 57% | 55% | 8% | 9% |