5%
#4
Summary
- BigQuery ranks #4 within the Data Warehouses category, maintaining its position month-over-month.
- As of October 2025, 5% of organizations who have a vendor in the Data Warehouses category use BigQuery: unchanged at < 1 percentage points from last year.
- BigQuery has the highest adoption among enterprise companies (9%), compared to mid-market (6%), small-to-medium businesses (6%), and micro-SMB (4%).
Key stats
5%
Mid-Market/Enterprise, 41%
#4
-2%
1%
16%
#3
#3
#3
Breakdown by company size
| Company size | Adoption rate |
|---|---|
| SMB | 6% |
| Mid-market | 6% |
| Enterprise | 9% |
About BigQuery
Websitecloud.google.com
BigQuery is Google Cloud's serverless data warehouse that enables fast SQL queries and analytics on large datasets. It scales automatically and integrates seamlessly with Google's data ecosystem.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New Adopter Share | Competitor Switch Rate | Dominant FTE Segment | Adoption Rate (Enterprise) | Adoption Rate (Mid-Market) | Adoption Rate (SMB) |
|---|---|---|---|---|---|---|
| Oct 2025 | 1% | 16% | Mid-Market/Enterprise, 41% | 9% | 6% | 6% |
| Sep 2025 | 5% | 14% | Mid-Market/Enterprise, 44% | 7% | 7% | 6% |
| Aug 2025 | 9% | 13% | Mid-Market/Enterprise, 46% | 8% | 7% | 6% |
| Jul 2025 | 9% | 11% | Mid-Market/Enterprise, 46% | 8% | 7% | 5% |
| Jun 2025 | 3% | 10% | Mid-Market/Enterprise, 45% | 6% | 7% | 5% |
| May 2025 | 3% | 9% | Mid-Market/Enterprise, 44% | 6% | 7% | 5% |
| Apr 2025 | 6% | 7% | Mid-Market/Enterprise, 43% | 7% | 7% | 6% |
| Mar 2025 | 5% | 7% | Mid-Market/Enterprise, 42% | 8% | 7% | 6% |
| Feb 2025 | 2% | 7% | Mid-Market/Enterprise, 42% | 11% | 7% | 6% |
| Jan 2025 | 8% | 8% | Mid-Market/Enterprise, 40% | 12% | 7% | 6% |
| Dec 2024 | 9% | 8% | Mid-Market/Enterprise, 42% | 14% | 6% | 6% |
| Nov 2024 | 7% | 10% | Mid-Market/Enterprise, 45% | 14% | 6% | 6% |
| Oct 2024 | 4% | 11% | Mid-Market/Enterprise, 44% | 14% | 6% | 6% |
| Sep 2024 | 12% | 7% | Mid-Market/Enterprise, 47% | 15% | 7% | 6% |
| Aug 2024 | 8% | 8% | Mid-Market/Enterprise, 49% | 13% | 7% | 6% |
| Jul 2024 | 2% | 9% | Mid-Market/Enterprise, 47% | 13% | 7% | 6% |
| Jun 2024 | 8% | 10% | Mid-Market/Enterprise, 48% | 15% | 7% | 7% |
| May 2024 | 4% | 8% | Mid-Market/Enterprise, 47% | 13% | 6% | 6% |
| Apr 2024 | 5% | 9% | Mid-Market/Enterprise, 49% | 13% | 6% | 6% |
| Mar 2024 | 4% | 10% | Mid-Market/Enterprise, 47% | 13% | 7% | 6% |
| Feb 2024 | — | 7% | Mid-Market/Enterprise, 47% | 6% | 7% | 6% |
| Jan 2024 | — | 7% | Mid-Market/Enterprise, 47% | 6% | 7% | 6% |
| Dec 2023 | 3% | 4% | Mid-Market/Enterprise, 47% | 6% | 8% | 7% |
| Nov 2023 | 2% | — | Mid-Market/Enterprise, 44% | 6% | 8% | 7% |