25%
7% YoY
#2
Summary
- Redshift ranks #2 within the Data Warehouses category, maintaining its position month-over-month.
- As of October 2026, 25% of organizations who have a vendor in the Data Warehouses category use Redshift: down 7 percentage points from last year.
- Redshift has the highest adoption among enterprise companies (28%), compared to mid-market (27%), small-to-medium businesses (24%), and micro-SMB (19%).
- Redshift key capabilities include massively parallel processing, columnar storage, and seamless AWS integration, supporting high-performance analytics and data warehousing at scale.
Are businesses buying Redshift?
Key stats
25%
7% YoY
Mid-Market, 52%
24%
25%
#2
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 24% |
| Mid-market | 27% |
| Enterprise | 28% |
About Redshift
Amazon Redshift is a fully managed cloud data warehouse that provides fast query performance using massive parallel processing. It helps organizations analyze structured and semi-structured data at scale.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Aug 2026 | 20% | 25% | Mid-Market, 52% | 27% | 26% | 24% |
| Jul 2026 | 18% | 25% | Mid-Market, 53% | 28% | 28% | 25% |
| Jun 2026 | 15% | 24% | Mid-Market, 52% | 27% | 28% | 25% |
| May 2026 | 22% | 24% | Mid-Market, 52% | 28% | 28% | 25% |
| Apr 2026 | 33% | 24% | Mid-Market, 54% | 31% | 29% | 26% |
| Mar 2026 | 15% | 25% | Mid-Market, 57% | 28% | 28% | 25% |
| Feb 2026 | 10% | 27% | Mid-Market, 59% | 25% | 29% | 26% |
| Jan 2026 | 12% | 27% | Mid-Market, 59% | 25% | 31% | 27% |
| Dec 2025 | 23% | 28% | Mid-Market, 59% | 26% | 32% | 28% |
| Nov 2025 | 22% | 29% | Mid-Market, 60% | 29% | 32% | 28% |
| Oct 2025 | 10% | 30% | Mid-Market, 62% | 27% | 33% | 29% |
| Sep 2025 | 17% | 31% | Mid-Market, 66% | 28% | 35% | 30% |
| Aug 2025 | 37% | 30% | Mid-Market, 67% | 25% | 38% | 31% |
| Jul 2025 | 19% | 28% | Mid-Market, 69% | 23% | 38% | 30% |
| Jun 2025 | 20% | 29% | Mid-Market, 67% | 21% | 39% | 31% |
| May 2025 | 36% | 30% | Mid-Market, 67% | 24% | 40% | 31% |
| Apr 2025 | 29% | 32% | Mid-Market, 67% | 25% | 40% | 29% |
| Mar 2025 | 13% | 34% | Mid-Market, 67% | 26% | 41% | 29% |
| Feb 2025 | 16% | 36% | Mid-Market, 69% | 26% | 43% | 29% |
| Jan 2025 | 18% | 30% | Mid-Market, 69% | 23% | 44% | 30% |
| Dec 2024 | 31% | 29% | Mid-Market, 66% | 26% | 45% | 30% |
| Nov 2024 | 22% | 24% | Mid-Market, 66% | 30% | 44% | 31% |
| Oct 2024 | 16% | 29% | Mid-Market, 66% | 31% | 44% | 31% |
| Sep 2024 | 35% | 22% | Mid-Market, 65% | 31% | 44% | 32% |
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