27%
arrow_downward7% YoY
#2
Summary
- Redshift ranks #2 within the Data Warehouses category, maintaining its position month-over-month.
- As of July 2026, 27% of organizations who have a vendor in the Data Warehouses category use Redshift: down 7 percentage points from last year.
- Redshift has the highest adoption among mid-market companies (31%), compared to enterprise (26%), small-to-medium businesses (25%), and micro-SMB (20%).
- Redshift key capabilities include massively parallel processing, columnar storage, and seamless AWS integration, supporting high-performance analytics and data warehousing at scale.
Are businesses buying Redshift?
Key stats
27%
arrow_downward7% YoY
Mid-Market, 53%
13%
26%
#3
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 25% |
| Mid-market | 31% |
| Enterprise | 26% |
About Redshift
Amazon Redshift is a fully managed cloud data warehouse that provides fast query performance using massive parallel processing. It helps organizations analyze structured and semi-structured data at scale.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jun 2026 | 13% | 26% | Mid-Market, 53% | 26% | 31% | 25% |
| May 2026 | 20% | 26% | Mid-Market, 53% | 28% | 31% | 26% |
| Apr 2026 | 31% | 27% | Mid-Market, 55% | 30% | 32% | 27% |
| Mar 2026 | 17% | 27% | Mid-Market, 58% | 27% | 31% | 27% |
| Feb 2026 | 10% | 28% | Mid-Market, 59% | 25% | 32% | 27% |
| Jan 2026 | 14% | 29% | Mid-Market, 59% | 25% | 33% | 28% |
| Dec 2025 | 22% | 29% | Mid-Market, 58% | 26% | 33% | 29% |
| Nov 2025 | 21% | 29% | Mid-Market, 60% | 29% | 34% | 29% |
| Oct 2025 | 5% | 29% | Mid-Market, 62% | 27% | 35% | 29% |
| Sep 2025 | 20% | 30% | Mid-Market, 64% | 28% | 37% | 31% |
| Aug 2025 | 38% | 29% | Mid-Market, 65% | 27% | 39% | 31% |
| Jul 2025 | 19% | 27% | Mid-Market, 67% | 25% | 39% | 30% |
| Jun 2025 | 21% | 29% | Mid-Market, 65% | 23% | 40% | 31% |
| May 2025 | 37% | 25% | Mid-Market, 65% | 26% | 41% | 31% |
| Apr 2025 | 31% | 24% | Mid-Market, 65% | 27% | 42% | 30% |
| Mar 2025 | 11% | 26% | Mid-Market, 65% | 28% | 43% | 30% |
| Feb 2025 | 14% | 26% | Mid-Market, 67% | 28% | 44% | 30% |
| Jan 2025 | 20% | 23% | Mid-Market, 66% | 26% | 45% | 31% |
| Dec 2024 | 30% | 21% | Mid-Market, 64% | 29% | 46% | 31% |
| Nov 2024 | 22% | 19% | Mid-Market, 64% | 32% | 45% | 31% |
| Oct 2024 | 15% | 22% | Mid-Market, 64% | 32% | 46% | 32% |
| Sep 2024 | 36% | 15% | Mid-Market, 64% | 33% | 46% | 32% |
| Aug 2024 | 22% | 18% | Mid-Market, 63% | 39% | 46% | 32% |
| Jul 2024 | 30% | 22% | Mid-Market, 60% | 39% | 47% | 32% |
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