64%
5% YoY
#1
Summary
- Snowflake ranks #1 within the Data Warehouses category, maintaining its position month-over-month.
- As of October 2026, 64% of organizations who have a vendor in the Data Warehouses category use Snowflake: up 5 percentage points from last year.
- Snowflake has the highest adoption among mid-market companies (65%), compared to enterprise (60%), small-to-medium businesses (63%), and micro-SMB (64%).
- Snowflake key capabilities include cloud-native data warehousing, multi-cloud deployment, and elastic scaling, supporting enterprise data analytics and machine learning workloads at scale.
Are businesses buying Snowflake?
Key stats
64%
5% YoY
Mid-Market, 54%
52%
42%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 63% |
| Mid-market | 65% |
| Enterprise | 60% |
About Snowflake
Snowflake is a cloud data platform that simplifies data storage, processing, and analytics. It enables secure data sharing and scalability across multiple cloud providers.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Aug 2026 | 55% | 42% | Mid-Market, 55% | 57% | 65% | 64% |
| Jul 2026 | 61% | 42% | Mid-Market, 54% | 56% | 65% | 63% |
| Jun 2026 | 52% | 42% | Mid-Market, 54% | 56% | 64% | 63% |
| May 2026 | 61% | 42% | Mid-Market, 56% | 57% | 64% | 63% |
| Apr 2026 | 47% | 42% | Mid-Market, 57% | 53% | 64% | 63% |
| Mar 2026 | 67% | 42% | Mid-Market, 56% | 52% | 64% | 64% |
| Feb 2026 | 72% | 41% | Mid-Market, 57% | 56% | 63% | 63% |
| Jan 2026 | 68% | 40% | Mid-Market, 57% | 54% | 61% | 62% |
| Dec 2025 | 65% | 39% | Mid-Market, 57% | 52% | 61% | 62% |
| Nov 2025 | 61% | 39% | Mid-Market, 56% | 53% | 60% | 62% |
| Oct 2025 | 69% | 38% | Mid-Market, 57% | 55% | 58% | 61% |
| Sep 2025 | 67% | 36% | Mid-Market, 57% | 55% | 57% | 60% |
| Aug 2025 | 48% | 36% | Mid-Market, 56% | 58% | 55% | 59% |
| Jul 2025 | 67% | 35% | Mid-Market, 56% | 60% | 55% | 60% |
| Jun 2025 | 42% | 33% | Mid-Market, 56% | 59% | 54% | 59% |
| May 2025 | 43% | 34% | Mid-Market, 57% | 56% | 54% | 59% |
| Apr 2025 | 49% | 35% | Mid-Market, 57% | 50% | 53% | 61% |
| Mar 2025 | 69% | 36% | Mid-Market, 57% | 48% | 54% | 61% |
| Feb 2025 | 72% | 36% | Mid-Market, 57% | 48% | 53% | 60% |
| Jan 2025 | 58% | 38% | Mid-Market, 58% | 50% | 53% | 58% |
| Dec 2024 | 47% | 40% | Mid-Market, 58% | 48% | 52% | 58% |
| Nov 2024 | 55% | 38% | Mid-Market, 58% | 48% | 53% | 57% |
| Oct 2024 | 61% | 36% | Mid-Market, 57% | 50% | 53% | 57% |
| Sep 2024 | 46% | 39% | Mid-Market, 58% | 50% | 51% | 57% |
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