Snowflake
trending_upFast growing
workspace_premiumMost adopted
62%
arrow_upward9% YoY
#1
Summary
- Snowflake ranks #1 within the Data Warehouses category, maintaining its position month-over-month.
- As of January 2026, 62% of organizations who have a vendor in the Data Warehouses category use Snowflake: up 9 percentage points from last year.
- Snowflake has the highest adoption among micro-SMB companies (64%), compared to small-to-medium businesses (61%), mid-market (62%), and enterprise (60%).
- Snowflake key capabilities include cloud-native data warehousing, multi-cloud deployment, and elastic scaling, supporting enterprise data analytics and machine learning workloads at scale.
Key stats
62%
arrow_upward9% YoY
Mid-Market, 50%
70%
44%
#1
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 61% |
| Mid-market | 62% |
| Enterprise | 60% |
About Snowflake
Snowflake is a cloud data platform that simplifies data storage, processing, and analytics. It enables secure data sharing and scalability across multiple cloud providers.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 70% | 44% | Mid-Market, 50% | 60% | 62% | 61% |
| Dec 2025 | 68% | 46% | Mid-Market, 50% | 59% | 61% | 61% |
| Nov 2025 | 75% | 46% | Mid-Market, 50% | 60% | 60% | 60% |
| Oct 2025 | 74% | 46% | Mid-Market, 50% | 60% | 57% | 58% |
| Sep 2025 | 78% | 46% | Mid-Market, 51% | 61% | 55% | 57% |
| Aug 2025 | 45% | 44% | Mid-Market, 50% | 54% | 53% | 54% |
| Jul 2025 | 65% | 43% | Mid-Market, 49% | 54% | 54% | 54% |
| Jun 2025 | 39% | 44% | Mid-Market, 50% | 55% | 52% | 53% |
| May 2025 | 37% | 42% | Mid-Market, 50% | 50% | 53% | 53% |
| Apr 2025 | 53% | 41% | Mid-Market, 52% | 42% | 53% | 56% |
| Mar 2025 | 58% | 43% | Mid-Market, 52% | 43% | 53% | 56% |
| Feb 2025 | 61% | 44% | Mid-Market, 53% | 44% | 52% | 55% |
| Jan 2025 | 52% | 43% | Mid-Market, 55% | 44% | 51% | 54% |
| Dec 2024 | 46% | 41% | Mid-Market, 56% | 39% | 50% | 53% |
| Nov 2024 | 52% | 39% | Mid-Market, 56% | 41% | 50% | 52% |
| Oct 2024 | 59% | 41% | Mid-Market, 54% | 42% | 49% | 52% |
| Sep 2024 | 44% | 41% | Mid-Market, 56% | 40% | 48% | 52% |
| Aug 2024 | 54% | 40% | Mid-Market, 56% | 38% | 47% | 53% |
| Jul 2024 | 47% | 38% | Mid-Market, 58% | 38% | 45% | 53% |
| Jun 2024 | 36% | 35% | Mid-Market, 57% | 32% | 46% | 53% |
| May 2024 | 51% | 45% | Mid-Market, 54% | 35% | 47% | 53% |
| Apr 2024 | 47% | 50% | Mid-Market, 53% | 43% | 45% | 54% |
| Mar 2024 | 50% | 80% | Mid-Market, 49% | 45% | 45% | 53% |
| Feb 2024 | 42% | 67% | Mid-Market, 49% | 50% | 43% | 54% |
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