Camtasia
10%
arrow_downward2% YoY
#4
Summary
- Camtasia ranks #4 within the Content Creation category, maintaining its position month-over-month.
- As of January 2026, 10% of organizations who have a vendor in the Content Creation category use Camtasia: down 2 percentage points from last year.
- Camtasia has the highest adoption among enterprise companies (24%), compared to mid-market (18%), small-to-medium businesses (7%), and micro-SMB (4%).
- Camtasia key capabilities include screen recording, video editing with animations, and interactive quizzes, supporting professional training content and tutorial creation.
Key stats
10%
arrow_downward2% YoY
5%
#4
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 7% |
| Mid-market | 18% |
| Enterprise | 24% |
About Camtasia
Camtasia is a screen recording and video editing platform that enables users to create instructional videos with AI-powered tools. It provides multitrack recording, text-based editing, and automated captioning capabilities.
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These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|
| Jan 2026 | 5% | 24% | 18% | 7% |
| Dec 2025 | 4% | 23% | 18% | 7% |
| Nov 2025 | 5% | 23% | 19% | 7% |
| Oct 2025 | 5% | 24% | 19% | 7% |
| Sep 2025 | 5% | 25% | 19% | 7% |
| Aug 2025 | 5% | 23% | 19% | 7% |
| Jul 2025 | 5% | 23% | 19% | 8% |
| Jun 2025 | 7% | 23% | 20% | 8% |
| May 2025 | 6% | 23% | 20% | 8% |
| Apr 2025 | 6% | 23% | 20% | 8% |
| Mar 2025 | 5% | 23% | 20% | 8% |
| Feb 2025 | 7% | 21% | 20% | 8% |
| Jan 2025 | 7% | 22% | 20% | 8% |
| Dec 2024 | 7% | 24% | 20% | 8% |
| Nov 2024 | 9% | 26% | 20% | 8% |
| Oct 2024 | 9% | 28% | 20% | 8% |
| Sep 2024 | 6% | 29% | 20% | 8% |
| Aug 2024 | 7% | 28% | 20% | 8% |
| Jul 2024 | 8% | 29% | 20% | 8% |
| Jun 2024 | 6% | 30% | 19% | 8% |
| May 2024 | 6% | 29% | 19% | 8% |
| Apr 2024 | 8% | 29% | 20% | 9% |
| Mar 2024 | 9% | 30% | 19% | 8% |
| Feb 2024 | 11% | 30% | 19% | 8% |
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