Canva
workspace_premiumMost adopted
switch_access_shortcutMost switched to
81%
arrow_downward5% YoY
#1
Summary
- Canva ranks #1 within the Content Creation category, maintaining its position month-over-month.
- As of January 2026, 81% of organizations who have a vendor in the Content Creation category use Canva: down 5 percentage points from last year.
- Canva has the highest adoption among enterprise companies (88%), compared to mid-market (85%), small-to-medium businesses (79%), and micro-SMB (77%).
- Canva key capabilities include drag-and-drop design tools, brand kit management, and collaborative editing features, supporting scalable visual content creation for marketing teams.
Key stats
81%
arrow_downward5% YoY
Mid-Market, 43%
75%
42%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 79% |
| Mid-market | 85% |
| Enterprise | 88% |
About Canva
Canva is a visual design platform that enables AI-powered creation of social content, videos, and presentations. It provides collaborative design tools and templates for teams across digital workflows.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 75% | 42% | Mid-Market, 43% | 88% | 85% | 79% |
| Dec 2025 | 80% | 42% | Mid-Market, 43% | 90% | 85% | 79% |
| Nov 2025 | 72% | 41% | Mid-Market, 44% | 90% | 85% | 79% |
| Oct 2025 | 72% | 41% | Mid-Market, 44% | 91% | 85% | 79% |
| Sep 2025 | 77% | 40% | Mid-Market, 44% | 89% | 85% | 79% |
| Aug 2025 | 75% | 40% | Mid-Market, 44% | 89% | 85% | 80% |
| Jul 2025 | 75% | 40% | Mid-Market, 44% | 89% | 84% | 80% |
| Jun 2025 | 72% | 39% | Mid-Market, 44% | 89% | 84% | 81% |
| May 2025 | 78% | 40% | Mid-Market, 44% | 91% | 85% | 81% |
| Apr 2025 | 61% | 40% | Mid-Market, 44% | 89% | 84% | 81% |
| Mar 2025 | 60% | 40% | Mid-Market, 44% | 90% | 84% | 83% |
| Feb 2025 | 74% | 40% | Mid-Market, 44% | 89% | 86% | 86% |
| Jan 2025 | 79% | 40% | Mid-Market, 44% | 89% | 85% | 86% |
| Dec 2024 | 81% | 40% | Mid-Market, 44% | 89% | 85% | 86% |
| Nov 2024 | 79% | 41% | Mid-Market, 44% | 87% | 85% | 86% |
| Oct 2024 | 79% | 41% | Mid-Market, 45% | 87% | 86% | 86% |
| Sep 2024 | 82% | 42% | Mid-Market, 45% | 86% | 85% | 86% |
| Aug 2024 | 81% | 44% | Mid-Market, 45% | 85% | 85% | 86% |
| Jul 2024 | 84% | 45% | Mid-Market, 45% | 83% | 85% | 86% |
| Jun 2024 | 85% | 46% | Mid-Market, 46% | 84% | 84% | 85% |
| May 2024 | 83% | 48% | Mid-Market, 46% | 83% | 83% | 85% |
| Apr 2024 | 83% | 48% | Mid-Market, 45% | 78% | 82% | 84% |
| Mar 2024 | 82% | 48% | Mid-Market, 45% | 78% | 81% | 83% |
| Feb 2024 | 78% | 55% | Mid-Market, 44% | 78% | 80% | 82% |