Canva
workspace_premiumMost adopted
switch_access_shortcutMost switched to
72%
arrow_downward3% YoY
#1
Summary
- Canva ranks #1 within the Content Creation category, maintaining its position month-over-month.
- As of April 2026, 72% of organizations who have a vendor in the Content Creation category use Canva: down 3 percentage points from last year.
- Canva has the highest adoption among mid-market companies (77%), compared to enterprise (76%), small-to-medium businesses (71%), and micro-SMB (69%).
- Canva key capabilities include drag-and-drop design tools, brand kit management, and collaborative editing features, supporting scalable visual content creation for marketing teams.
Are businesses buying Canva?
Key stats
72%
arrow_downward3% YoY
Mid-Market, 46%
65%
25%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 71% |
| Mid-market | 77% |
| Enterprise | 76% |
About Canva
Canva is a visual design platform that enables AI-powered creation of social content, videos, and presentations. It provides collaborative design tools and templates for teams across digital workflows.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 68% | 27% | Mid-Market, 43% | 79% | 79% | 73% |
| Feb 2026 | 64% | 27% | Mid-Market, 43% | 80% | 78% | 73% |
| Jan 2026 | 65% | 27% | Mid-Market, 44% | 80% | 78% | 73% |
| Dec 2025 | 72% | 27% | Mid-Market, 44% | 81% | 78% | 73% |
| Nov 2025 | 63% | 26% | Mid-Market, 44% | 79% | 77% | 73% |
| Oct 2025 | 63% | 26% | Mid-Market, 45% | 80% | 77% | 73% |
| Sep 2025 | 66% | 26% | Mid-Market, 45% | 80% | 78% | 73% |
| Aug 2025 | 60% | 25% | Mid-Market, 45% | 82% | 79% | 73% |
| Jul 2025 | 63% | 25% | Mid-Market, 44% | 82% | 78% | 74% |
| Jun 2025 | 63% | 25% | Mid-Market, 45% | 83% | 79% | 75% |
| May 2025 | 68% | 25% | Mid-Market, 44% | 85% | 79% | 76% |
| Apr 2025 | 54% | 26% | Mid-Market, 45% | 83% | 79% | 76% |
| Mar 2025 | 54% | 26% | Mid-Market, 45% | 84% | 79% | 78% |
| Feb 2025 | 66% | 24% | Mid-Market, 45% | 84% | 81% | 81% |
| Jan 2025 | 71% | 25% | Mid-Market, 45% | 84% | 81% | 81% |
| Dec 2024 | 73% | 26% | Mid-Market, 45% | 83% | 81% | 81% |
| Nov 2024 | 71% | 26% | Mid-Market, 45% | 83% | 81% | 81% |
| Oct 2024 | 70% | 27% | Mid-Market, 45% | 82% | 81% | 81% |
| Sep 2024 | 74% | 28% | Mid-Market, 45% | 81% | 81% | 82% |
| Aug 2024 | 72% | 29% | Mid-Market, 45% | 80% | 81% | 82% |
| Jul 2024 | 78% | 31% | Mid-Market, 45% | 80% | 81% | 81% |
| Jun 2024 | 80% | 33% | Mid-Market, 46% | 81% | 80% | 81% |
| May 2024 | 75% | 36% | Mid-Market, 46% | 80% | 79% | 80% |
| Apr 2024 | 78% | 33% | Mid-Market, 45% | 75% | 78% | 80% |
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