Canva
workspace_premiumMost adopted
switch_access_shortcutMost switched to
80%
arrow_downward5% YoY
#1
Summary
- Canva ranks #1 within the Content Creation category, maintaining its position month-over-month.
- As of March 2026, 80% of organizations who have a vendor in the Content Creation category use Canva: down 5 percentage points from last year.
- Canva has the highest adoption among enterprise companies (85%), compared to mid-market (84%), small-to-medium businesses (78%), and micro-SMB (76%).
- Canva key capabilities include drag-and-drop design tools, brand kit management, and collaborative editing features, supporting scalable visual content creation for marketing teams.
Are businesses buying Canva?
Key stats
80%
arrow_downward5% YoY
Mid-Market, 43%
73%
38%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 78% |
| Mid-market | 84% |
| Enterprise | 85% |
About Canva
Canva is a visual design platform that enables AI-powered creation of social content, videos, and presentations. It provides collaborative design tools and templates for teams across digital workflows.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Feb 2026 | 73% | 38% | Mid-Market, 43% | 85% | 84% | 78% |
| Jan 2026 | 74% | 37% | Mid-Market, 44% | 86% | 84% | 78% |
| Dec 2025 | 79% | 37% | Mid-Market, 44% | 87% | 84% | 78% |
| Nov 2025 | 71% | 37% | Mid-Market, 44% | 86% | 83% | 78% |
| Oct 2025 | 71% | 36% | Mid-Market, 45% | 88% | 83% | 78% |
| Sep 2025 | 76% | 36% | Mid-Market, 45% | 87% | 84% | 79% |
| Aug 2025 | 72% | 35% | Mid-Market, 45% | 87% | 84% | 79% |
| Jul 2025 | 72% | 35% | Mid-Market, 44% | 87% | 83% | 79% |
| Jun 2025 | 71% | 35% | Mid-Market, 45% | 87% | 83% | 80% |
| May 2025 | 76% | 35% | Mid-Market, 45% | 89% | 84% | 80% |
| Apr 2025 | 60% | 35% | Mid-Market, 45% | 88% | 83% | 80% |
| Mar 2025 | 59% | 35% | Mid-Market, 45% | 89% | 84% | 82% |
| Feb 2025 | 74% | 35% | Mid-Market, 45% | 89% | 85% | 85% |
| Jan 2025 | 77% | 34% | Mid-Market, 45% | 89% | 85% | 85% |
| Dec 2024 | 80% | 35% | Mid-Market, 45% | 88% | 85% | 85% |
| Nov 2024 | 77% | 35% | Mid-Market, 45% | 87% | 85% | 85% |
| Oct 2024 | 77% | 36% | Mid-Market, 45% | 86% | 85% | 85% |
| Sep 2024 | 80% | 36% | Mid-Market, 45% | 86% | 85% | 85% |
| Aug 2024 | 78% | 38% | Mid-Market, 46% | 85% | 85% | 85% |
| Jul 2024 | 84% | 40% | Mid-Market, 45% | 83% | 85% | 85% |
| Jun 2024 | 85% | 41% | Mid-Market, 46% | 83% | 84% | 84% |
| May 2024 | 82% | 43% | Mid-Market, 46% | 83% | 83% | 84% |
| Apr 2024 | 81% | 42% | Mid-Market, 45% | 77% | 82% | 83% |
| Mar 2024 | 81% | 40% | Mid-Market, 45% | 78% | 81% | 82% |
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