14%
7% YoY
#3
Summary
- CapCut ranks #3 within the Content Creation category, maintaining its position month-over-month.
- As of October 2026, 14% of organizations who have a vendor in the Content Creation category use CapCut: up 7 percentage points from last year.
- CapCut has the highest adoption among enterprise companies (17%), compared to mid-market (15%), small-to-medium businesses (14%), and micro-SMB (14%).
- CapCut key capabilities include AI video generation, template-based editing, effects and transitions, and multi-platform export, supporting scalable video content production.
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Key stats
14%
7% YoY
Mid-Market, 44%
9%
21%
#3
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 14% |
| Mid-market | 15% |
| Enterprise | 17% |
About CapCut
CapCut is an AI-powered video editing platform that enables users to create and edit videos with AI-driven generation tools and creative assets for social media and marketing content.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 9% | 21% | Mid-Market, 44% | 17% | 15% | 14% |
| Aug 2026 | 10% | 21% | Mid-Market, 44% | 16% | 14% | 13% |
| Jul 2026 | 9% | 20% | Mid-Market, 45% | 16% | 14% | 13% |
| Jun 2026 | 6% | 20% | Mid-Market, 46% | 15% | 13% | 12% |
| May 2026 | 7% | 20% | Mid-Market, 46% | 14% | 13% | 12% |
| Apr 2026 | 10% | 20% | Mid-Market, 45% | 14% | 13% | 12% |
| Mar 2026 | 8% | 19% | Mid-Market, 46% | 13% | 12% | 11% |
| Feb 2026 | 7% | 18% | Mid-Market, 47% | 12% | 11% | 10% |
| Jan 2026 | 10% | 17% | Mid-Market, 47% | 11% | 10% | 9% |
| Dec 2025 | 6% | 17% | Mid-Market, 48% | 11% | 10% | 9% |
| Nov 2025 | 8% | 17% | Mid-Market, 48% | 10% | 9% | 8% |
| Oct 2025 | 6% | 16% | Mid-Market, 49% | 9% | 8% | 8% |
| Sep 2025 | 4% | 15% | Mid-Market, 50% | 8% | 8% | 7% |
| Aug 2025 | 4% | 16% | Mid-Market, 51% | 8% | 8% | 7% |
| Jul 2025 | 4% | 15% | Mid-Market, 50% | 7% | 7% | 6% |
| Jun 2025 | 5% | 15% | Mid-Market, 50% | 7% | 7% | 6% |
| May 2025 | 4% | 15% | Mid-Market, 50% | 7% | 7% | 6% |
| Apr 2025 | 4% | 15% | Mid-Market, 52% | 7% | 7% | 6% |
| Mar 2025 | 4% | 13% | Mid-Market, 53% | 5% | 6% | 5% |
| Feb 2025 | 3% | 13% | Mid-Market, 54% | 4% | 6% | 5% |
| Jan 2025 | 4% | 13% | Mid-Market, 52% | 4% | 6% | 5% |
| Dec 2024 | 4% | 13% | Mid-Market, 52% | 4% | 5% | 5% |
| Nov 2024 | 4% | 12% | Mid-Market, 52% | 4% | 5% | 5% |
| Oct 2024 | 2% | 11% | Mid-Market, 54% | 4% | 5% | 4% |
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