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6%
4% YoY
#5
Summary
- CapCut ranks #5 within the Content Creation category, maintaining its position month-over-month.
- As of August 2026, 6% of organizations who have a vendor in the Content Creation category use CapCut: up 4 percentage points from last year.
- CapCut has the highest adoption among enterprise companies (9%), compared to mid-market (8%), small-to-medium businesses (6%), and micro-SMB (5%).
- CapCut key capabilities include AI video generation, template-based editing, effects and transitions, and multi-platform export, supporting scalable video content production.
Are businesses buying CapCut?
Key stats
6%
4% YoY
Mid-Market, 46%
4%
9%
#5
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 6% |
| Mid-market | 8% |
| Enterprise | 9% |
About CapCut
CapCut is an AI-powered video editing platform that enables users to create and edit videos with AI-driven generation tools and creative assets for social media and marketing content.
Procure CapCut with Ramp
See all vendors in Content CreationHave feedback?AI agents handle purchasing from source to payment. Employees buy faster. Finance controls every dollar.
- Matches POs to invoices automatically
- Manages intake, approvals, and vendor onboarding in one system
- Enforces policy controls before purchases are made
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jul 2026 | 4% | 9% | Mid-Market, 46% | 9% | 8% | 6% |
| Jun 2026 | 3% | 9% | Mid-Market, 47% | 9% | 8% | 5% |
| May 2026 | 4% | 9% | Mid-Market, 46% | 8% | 7% | 5% |
| Apr 2026 | 5% | 9% | Mid-Market, 46% | 8% | 7% | 5% |
| Mar 2026 | 5% | 8% | Mid-Market, 48% | 8% | 6% | 4% |
| Feb 2026 | 3% | 7% | Mid-Market, 49% | 6% | 6% | 4% |
| Jan 2026 | 5% | 7% | Mid-Market, 48% | 6% | 5% | 4% |
| Dec 2025 | 3% | 7% | Mid-Market, 48% | 5% | 5% | 3% |
| Nov 2025 | 3% | 6% | Mid-Market, 49% | 5% | 4% | 3% |
| Oct 2025 | 3% | 6% | Mid-Market, 48% | 4% | 4% | 3% |
| Sep 2025 | 2% | 5% | Mid-Market, 49% | 4% | 4% | 2% |
| Aug 2025 | 2% | 5% | Mid-Market, 52% | 4% | 3% | 2% |
| Jul 2025 | 1% | 5% | Mid-Market, 49% | 3% | 3% | 2% |
| Jun 2025 | 3% | 5% | Mid-Market, 50% | 3% | 3% | 2% |
| May 2025 | 1% | 5% | Mid-Market, 54% | 3% | 3% | 2% |
| Apr 2025 | 1% | 5% | Mid-Market, 62% | 3% | 3% | 2% |
| Mar 2025 | 2% | 5% | Mid-Market, 61% | 1% | 3% | 2% |
| Feb 2025 | 1% | 5% | Mid-Market, 56% | 1% | 2% | 1% |
| Jan 2025 | 1% | 5% | Mid-Market, 54% | 2% | 2% | 1% |
| Dec 2024 | 2% | 5% | Mid-Market, 55% | 2% | 2% | 1% |
| Nov 2024 | 1% | 5% | Mid-Market, 60% | 2% | 2% | 1% |
| Oct 2024 | 1% | 6% | Mid-Market, 58% | 1% | 2% | 1% |
| Sep 2024 | 1% | 6% | Mid-Market, 68% | 1% | 2% | 1% |
| Aug 2024 | 1% | 4% | Mid-Market, 66% | 1% | 2% | 1% |
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