7%
4% YoY
#4
Summary
- CapCut ranks #4 within the Content Creation category, maintaining its position month-over-month.
- As of October 2026, 7% of organizations who have a vendor in the Content Creation category use CapCut: up 4 percentage points from last year.
- CapCut has the highest adoption among enterprise companies (9%), compared to mid-market (9%), small-to-medium businesses (7%), and micro-SMB (6%).
- CapCut key capabilities include AI video generation, template-based editing, effects and transitions, and multi-platform export, supporting scalable video content production.
Are businesses buying CapCut?
Key stats
7%
4% YoY
Mid-Market, 49%
3%
13%
#4
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 7% |
| Mid-market | 9% |
| Enterprise | 9% |
About CapCut
CapCut is an AI-powered video editing platform that enables users to create and edit videos with AI-driven generation tools and creative assets for social media and marketing content.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 3% | 13% | Mid-Market, 49% | 9% | 9% | 7% |
| Aug 2026 | 5% | 13% | Mid-Market, 48% | 9% | 9% | 7% |
| Jul 2026 | 5% | 12% | Mid-Market, 48% | 9% | 8% | 6% |
| Jun 2026 | 3% | 12% | Mid-Market, 49% | 9% | 8% | 6% |
| May 2026 | 4% | 12% | Mid-Market, 48% | 8% | 8% | 6% |
| Apr 2026 | 6% | 12% | Mid-Market, 48% | 8% | 7% | 5% |
| Mar 2026 | 6% | 11% | Mid-Market, 50% | 7% | 7% | 5% |
| Feb 2026 | 3% | 10% | Mid-Market, 51% | 6% | 6% | 4% |
| Jan 2026 | 5% | 9% | Mid-Market, 51% | 6% | 6% | 4% |
| Dec 2025 | 3% | 9% | Mid-Market, 52% | 5% | 5% | 4% |
| Nov 2025 | 4% | 9% | Mid-Market, 53% | 5% | 5% | 4% |
| Oct 2025 | 4% | 9% | Mid-Market, 53% | 4% | 4% | 3% |
| Sep 2025 | 3% | 8% | Mid-Market, 54% | 4% | 4% | 3% |
| Aug 2025 | 2% | 8% | Mid-Market, 53% | 4% | 4% | 2% |
| Jul 2025 | 1% | 7% | Mid-Market, 53% | 4% | 4% | 2% |
| Jun 2025 | 3% | 7% | Mid-Market, 54% | 3% | 3% | 2% |
| May 2025 | 1% | 7% | Mid-Market, 57% | 3% | 3% | 2% |
| Apr 2025 | 1% | 7% | Mid-Market, 64% | 3% | 3% | 2% |
| Mar 2025 | 2% | 6% | Mid-Market, 64% | 1% | 3% | 2% |
| Feb 2025 | 1% | 7% | Mid-Market, 59% | 2% | 3% | 2% |
| Jan 2025 | 1% | 7% | Mid-Market, 57% | 2% | 3% | 1% |
| Dec 2024 | 2% | 6% | Mid-Market, 59% | 2% | 3% | 1% |
| Nov 2024 | 1% | 6% | Mid-Market, 63% | 2% | 2% | 1% |
| Oct 2024 | 1% | 6% | Mid-Market, 62% | 1% | 2% | 1% |
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