6%
arrow_upward4% YoY
#5
Summary
- CapCut ranks #5 within the Content Creation category, maintaining its position month-over-month.
- As of July 2026, 6% of organizations who have a vendor in the Content Creation category use CapCut: up 4 percentage points from last year.
- CapCut has the highest adoption among enterprise companies (9%), compared to mid-market (7%), small-to-medium businesses (5%), and micro-SMB (4%).
- CapCut key capabilities include AI video generation, template-based editing, effects and transitions, and multi-platform export, supporting scalable video content production.
Are businesses buying CapCut?
Key stats
6%
arrow_upward4% YoY
Mid-Market, 45%
3%
9%
#5
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 5% |
| Mid-market | 7% |
| Enterprise | 9% |
About CapCut
CapCut is an AI-powered video editing platform that enables users to create and edit videos with AI-driven generation tools and creative assets for social media and marketing content.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jun 2026 | 3% | 9% | Mid-Market, 45% | 9% | 7% | 5% |
| May 2026 | 4% | 8% | Mid-Market, 44% | 9% | 7% | 5% |
| Apr 2026 | 5% | 8% | Mid-Market, 44% | 9% | 7% | 5% |
| Mar 2026 | 5% | 7% | Mid-Market, 46% | 8% | 6% | 4% |
| Feb 2026 | 3% | 7% | Mid-Market, 47% | 6% | 5% | 4% |
| Jan 2026 | 5% | 6% | Mid-Market, 45% | 6% | 5% | 3% |
| Dec 2025 | 3% | 6% | Mid-Market, 45% | 6% | 4% | 3% |
| Nov 2025 | 3% | 6% | Mid-Market, 47% | 5% | 4% | 3% |
| Oct 2025 | 3% | 5% | Mid-Market, 46% | 5% | 4% | 3% |
| Sep 2025 | 2% | 5% | Mid-Market, 46% | 4% | 3% | 2% |
| Aug 2025 | 1% | 5% | Mid-Market, 50% | 4% | 3% | 2% |
| Jul 2025 | 1% | 5% | Mid-Market, 48% | 3% | 3% | 2% |
| Jun 2025 | 2% | 4% | Mid-Market, 48% | 3% | 3% | 2% |
| May 2025 | 1% | 5% | Mid-Market, 52% | 3% | 2% | 2% |
| Apr 2025 | 1% | 5% | Mid-Market, 60% | 3% | 3% | 2% |
| Mar 2025 | 2% | 5% | Mid-Market, 60% | 1% | 2% | 1% |
| Feb 2025 | 1% | 4% | Mid-Market, 54% | 1% | 2% | 1% |
| Jan 2025 | 1% | 5% | Mid-Market, 53% | 2% | 2% | 1% |
| Dec 2024 | 2% | 5% | Mid-Market, 53% | 2% | 2% | 1% |
| Nov 2024 | 1% | 4% | Mid-Market, 58% | 2% | 2% | 1% |
| Oct 2024 | 1% | 5% | Mid-Market, 55% | 1% | 2% | 1% |
| Sep 2024 | 1% | 5% | Mid-Market, 67% | 1% | 1% | 1% |
| Aug 2024 | 1% | 4% | Mid-Market, 66% | 1% | 1% | 1% |
| Jul 2024 | 0% | 4% | Mid-Market, 55% | 1% | 1% | 1% |
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